Marko Bachl
Biographic Data
| ID | 354597 |
|---|---|
| NAME | Marko Bachl |
| GIVEN NAMES | Marko |
| FAMILY NAME | Bachl |
| SIGNATURE | BACHL M |
| AFFILIATIONS | Freie Universität Berlin |
| ORCID | 0000-0001-5852-4948 |
| VERIFIED | Yes |
| TOTAL WORKS | 28 |
| TOTAL CITATIONS | 66 |
| AUTHOR COUNT | 27 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
When Sexism Becomes the Norm: The Effect of Sexism on Women’s Participation in Political Online Discussions
Publicly visible women in political news are often met with sexist backlash in social media’s comment sections. We take a social norms perspective to argue that the presence of politically active women in the news sets a descriptive norm to increase female social media users’ participation in online discussions (role model hypothesis). However, sexist comments against visible women function as signals of injunctive norms and decrease participatio…
Explaining Behavioral Manifestations of Online Health Information Seeking by Psycho-Motivational Predictors: Combining User-Centric Tracking and Survey Data
For an increasing share of individuals, the Internet is a primary source for health information seeking. While prior research has largely depended on self-reports or aggregated search data, both approaches face limitations in accuracy and granularity. Building on recent advances in user-centric tracking, this study examines behavioral manifestations of online health information-seeking behaviors (HISB) using 3 months of tracking data from 728 Ger…
Critical, but constructive: Defining, detecting, and addressing bias in Computational Social Science
Do Women Write More About Women? The Impact of Journalist Gender on the Media Visibility of Female and Male Politicians
The representation of women in politics and political journalism remains disproportionately low. This paper argues that these disparities are interconnected, as individual journalists exhibit a same-gender preference when deciding who to cover. Since journalists are key gatekeepers in the selection and dissemination of news, gender-based differences in reporting can contribute to the limited media visibility of female politicians. Drawing on more…
Moving from Offline to Online: How Covid-19 Affected Research in the Social and Behavioral Sciences
During the COVID-19 pandemic, researchers have faced a lot of challenges related to their daily work. This article introduces a special issue of the American Behavioral Scientist , which particularly focuses on methodological challenges caused by the COVID-19 pandemic. Based on a brief review of the literature as well as the studies in this issue, we argue that the pandemic has sparked significant methodological innovations with respect to design…
How News Audiences Allocate Trust in the Digital Age: A Figuration Perspective
The article enriches the understanding of trust in news at a time when mass and interpersonal communication have merged in the digital sphere. We propose disentangling individual-level patterns of trust allocation (i.e., trust figurations) across journalistic media, social media, and peers to reflect the multiplicity among modern news audiences. A latent class analysis of a representative survey among German young adults revealed four figurations…
Search Engine Use for Health-Related Purposes: Behavioral Data on Online Health Information-Seeking in Germany
Internet searches for health-related purposes are common, with search engines like Google being the most popular starting point. However, results on the popularity of health information-seeking behaviors are based on self-report data, often criticized for suffering from incomplete recall, overreporting, and low reliability. Therefore, the current study builds on user-centric tracking of Internet use to reveal how individuals actually behave onlin…
Taking communication science and research methodology seriously
Goodbye, Gender Stereotypes? Trait Attributions to Politicians in 11 Years of News Coverage
In this study, we examine gender differences in political news coverage to determine whether the media employ stereotypical traits in portrayals of 1,095 U.S. politicians. Using a sample of over 5 million U.S. news stories published from 2010 to 2020, we study the media’s attribution of gender-linked ( feminine, masculine) and political ( leadership, competence, integrity, empathy) traits to U.S. politicians and present new longitudinal evidence …
Integrating Communication Science and Computational Methods to Study Content-Based Social Media Effects
A pressing societal and scientific question is how social media use affects our cognitions, emotions, and behaviors. To answer this question, fine-grained insight into the content of individuals' social media use is needed. It is difficult to study content-based social media effects with traditional survey methods because such methods are incapable of capturing the extreme volume and variety of social media content that is shared and received. Th…
Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate
Researchers have repeatedly discussed how to strengthen supportive and pro-social responses to online hate, such as reporting and commenting. Researchers and practitioners commonly call for the promotion of media literacy measures that are believed to be positively associated with countermeasures against online hate. In this study (conducted in 2021), we examined relationships between media literacy proficiencies of (1) moral-participatory motiva…
Social Media Literacy Among Adolescents and Young Adults: Results From a Cross-Country Validation Study
When being online, young users are often confronted with insulting, hateful, or misleading messages. To handle these dark forms of participation, it is essential to equip them with resources that support their social literacy in today's complex online environments. In the present article, we deployed a previously established scale on self-perceived participatory-moral literacy and conducted a broad online survey study with 1,489 adolescents and y…
Vaccine-related discussions in online communities for parents. A quantitative overview, 2012–2019
Vaccinations are a medical success story. However, many individuals still experience doubts, which challenge vaccine compliance. Online communities for parents are important sources for the discussion about vaccination with similar others. They serve as social support platforms, where parents exchange informational, emotional, and esteem support. Our study provides a structured overview of vaccine-related online discussions of parents. The conten…
Informationssuche als Beziehungstat. Der Zusammenhang zwischen relationalen Faktoren und Motiven der stellvertretenden Suche nach Gesundheitsinformationen
Die Suche nach Gesundheitsinformationen für andere, d. h. die stellvertretende Suche, ist eine häufig praktizierte Form der Internetnutzung und kann wesentlichen Einfluss auf den Gesundheitszustand einer Patientin oder eines Patienten haben. Obwohl bereits verschiedene Faktoren wie demografische Merkmale, Gesundheitskompetenz und soziale Variablen als Einflussfaktoren für die stellvertretende Gesundheitsinformationssuche auf der Basis von Sekundä…
The Quality of Public Opinion Poll Coverage in German National Newspapers during Federal Election Campaigns
The Quality of Public Opinion Poll Coverage in German National Newspapers during Federal Election Campaigns Catharina Vögele, Catharina Vögele Department of Communication, University of Hohenheim, Germany All correspondence concerning this article should be addressed to Catharina Vögele, University of Hohenheim, Department of Communication, Fruwirthstraße 46, 70599 Stuttgart, Germany. E-mail: [email protected] Search for other works by t…
New News Media, New Opinion Leaders? How Political Opinion Leaders Navigate the Modern High-choice Media Environment
We updated the understanding of political opinion leaders’ news media use based on the increasing variety of news sources in the modern high-choice media environment. Building on seven decades of opinion leader research and integrating a contemporary news repertoire approach, we conceptualized and empirically investigated how opinion leaders navigate the modern news environment. We analyzed data from a representative general population survey (N …
(Alternative) media sources in AfD-centered Facebook discussions
In this research report, I investigated which (media) sources were shared on 122 AfD-related Facebook pages during the year 2016. Results show that mainstream media outlets were not absent from these discussions. The established media sources Welt and Focus were by far the most frequently shared sources, and all major media outlets were represented. However, many of the outlets, which were often mentioned in the debates on an alternative-right (o…
Searching for Watchdogs: Investigating Journalistic Role Performance Using Latent-Class Analysis
Empirical studies have repeatedly shown that journalists’ role orientations (i.e., their attitudes, values) are reflected in the news (i.e., their role performance). Methodologically, such studies either ask journalists whether they perceive their own professional role in accordance with common conceptualizations (e.g., being a watchdog), or they search for journalistic roles in the news through content analyses, or apply combined approaches. How…
Der Einfluss des Dialekts auf die Bewertung von Politikern
Wie eine Person spricht, trägt wesentlich dazu bei, welchen Eindruck wir von ihr gewinnen. Dies gilt auch für Politiker, die häufig als öffentliche Sprecher in Erscheinung treten. Regionale Dialekte gehören zu den auffälligsten Merkmalen gesprochener Sprache. Daher ist zu vermuten, dass der Gebrauch eines Dialekts durch einen Politiker dessen Bewertung beeinflusst. Auf Grundlage bisheriger Forschung schlagen wir ein konditionales Prozess-Modell v…
Correcting Measurement Error in Content Analysis
Conducting and reporting reliability tests has become a standard practice in content analytical research. However, the consequences of measurement error in coding data are rarely discussed or taken into consideration in subsequent analyses. In this article, we demonstrate how misclassification in content analysis leads to biased estimates and introduce matrix back-calculation as a simple remedy. Using Monte Carlo simulation, we investigate how di…
How Measurement Error in Content Analysis and Self-Reported Media Use Leads to Minimal Media Effect Findings in Linkage Analyses: A Simulation Study
In the debate on minimal media effects and their causes, methodological concerns about measurement are rarely discussed. We argue that even in state-of-the-art media-effects studies that combine measures of media messages and media use (i.e., linkage analyses), measurement error in both the media content analysis and the media use self-reports will typically lead to severely downward-biased effect estimates. We demonstrate this phenomenon using a…
Online health information seeking in Europe: Do digital divides persist
First-and second-level digital divides are of great concern in health communication research and practice. It is feared that the increased importance of online health information might also increase informational inequalities between those who can and those who for different reasons cannot benefit from online health communication. Using a largescale representative survey from the 28 member states of the European Union (N = 26 566), we investigate…
Selective Exposure and Hostile Media Perceptions During Election Campaigns
How partisans select and perceive political news during election campaigns is an important question in political communication research. This article interrelates two prominent concepts: the selective exposure and the hostile media paradigms. I argue that some media outlets are more likely than others to be selected based on political preferences and that the partisan leanings of these outlets are perceived as friendly by their audiences. Other o…
Ich habe die Möglichkeiten in diesem großartigen Land bekommen durch eine tolle Bildung“ Inhalte, Wahrnehmung und Wirkungen des bildungspolitischen Debattenteils im TV-Duell vor der Landtagswahl 2011 …
Der vorliegende Beitrag untersucht Inhalte, Wahrnehmung und Wirkung des bildungspolitischen Debattenteils im TV-Duell zwischen Stefan Mappus (CDU) und Nils Schmid (SPD) vor der Landtagswahl 2011 in Baden-Württemberg. Er widmet sich damit einem landespolitisch zentralen Issue. Die Ergebnisse zeigen, dass Mappus als „Verteidiger“ des dreigliedrigen Schulsystems dabei im Vergleich zu Schmid, der sich für ein „Längeres gemeinsames Lernen“ in Gemeinsc…
Das TV-Duell in Baden-Württemberg 2011: Inhalte, Wahrnehmungen und Wirkungen
How Measurement Error in Content Analysis and Self-Reported Media Use Leads to Minimal Media Effect Findings in Linkage Analyses: A Simulation Study
In the debate on minimal media effects and their causes, methodological concerns about measurement are rarely discussed. We argue that even in state-of-the-art media-effects studies that combine measures of media messages and media use (i.e., linkage analyses), measurement error in both the media content analysis and the media use self-reports will typically lead to severely downward-biased effect estimates. We demonstrate this phenomenon using a…
Correcting Measurement Error in Content Analysis
Conducting and reporting reliability tests has become a standard practice in content analytical research. However, the consequences of measurement error in coding data are rarely discussed or taken into consideration in subsequent analyses. In this article, we demonstrate how misclassification in content analysis leads to biased estimates and introduce matrix back-calculation as a simple remedy. Using Monte Carlo simulation, we investigate how di…
Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate
Researchers have repeatedly discussed how to strengthen supportive and pro-social responses to online hate, such as reporting and commenting. Researchers and practitioners commonly call for the promotion of media literacy measures that are believed to be positively associated with countermeasures against online hate. In this study (conducted in 2021), we examined relationships between media literacy proficiencies of (1) moral-participatory motiva…
Searching for Watchdogs: Investigating Journalistic Role Performance Using Latent-Class Analysis
Empirical studies have repeatedly shown that journalists’ role orientations (i.e., their attitudes, values) are reflected in the news (i.e., their role performance). Methodologically, such studies either ask journalists whether they perceive their own professional role in accordance with common conceptualizations (e.g., being a watchdog), or they search for journalistic roles in the news through content analyses, or apply combined approaches. How…
The Quality of Public Opinion Poll Coverage in German National Newspapers during Federal Election Campaigns
The Quality of Public Opinion Poll Coverage in German National Newspapers during Federal Election Campaigns Catharina Vögele, Catharina Vögele Department of Communication, University of Hohenheim, Germany All correspondence concerning this article should be addressed to Catharina Vögele, University of Hohenheim, Department of Communication, Fruwirthstraße 46, 70599 Stuttgart, Germany. E-mail: [email protected] Search for other works by t…
(Alternative) media sources in AfD-centered Facebook discussions
In this research report, I investigated which (media) sources were shared on 122 AfD-related Facebook pages during the year 2016. Results show that mainstream media outlets were not absent from these discussions. The established media sources Welt and Focus were by far the most frequently shared sources, and all major media outlets were represented. However, many of the outlets, which were often mentioned in the debates on an alternative-right (o…
The German National Election Campaign and the Mass Media
The 2009 German national election took place under extraordinary conditions: the two major parties, CDU/CSU and SPD, entered the election race as partners in a Grand Coalition. Throughout the whole year preceding the election, the financial and economic crisis was the predominant issue among mass media, voters and politics. This special framework influenced the campaigns of the competing parties as well as the political news coverage. Building on…
Social Media Literacy Among Adolescents and Young Adults: Results From a Cross-Country Validation Study
When being online, young users are often confronted with insulting, hateful, or misleading messages. To handle these dark forms of participation, it is essential to equip them with resources that support their social literacy in today's complex online environments. In the present article, we deployed a previously established scale on self-perceived participatory-moral literacy and conducted a broad online survey study with 1,489 adolescents and y…
Selective Exposure and Hostile Media Perceptions During Election Campaigns
How partisans select and perceive political news during election campaigns is an important question in political communication research. This article interrelates two prominent concepts: the selective exposure and the hostile media paradigms. I argue that some media outlets are more likely than others to be selected based on political preferences and that the partisan leanings of these outlets are perceived as friendly by their audiences. Other o…
Ich habe die Möglichkeiten in diesem großartigen Land bekommen durch eine tolle Bildung“ Inhalte, Wahrnehmung und Wirkungen des bildungspolitischen Debattenteils im TV-Duell vor der Landtagswahl 2011 …
Der vorliegende Beitrag untersucht Inhalte, Wahrnehmung und Wirkung des bildungspolitischen Debattenteils im TV-Duell zwischen Stefan Mappus (CDU) und Nils Schmid (SPD) vor der Landtagswahl 2011 in Baden-Württemberg. Er widmet sich damit einem landespolitisch zentralen Issue. Die Ergebnisse zeigen, dass Mappus als „Verteidiger“ des dreigliedrigen Schulsystems dabei im Vergleich zu Schmid, der sich für ein „Längeres gemeinsames Lernen“ in Gemeinsc…
The German National Election Campaign and the Mass Media
The 2009 German national election took place under extraordinary conditions: the two major parties, CDU/CSU and SPD, entered the election race as partners in a Grand Coalition. Throughout the whole year preceding the election, the financial and economic crisis was the predominant issue among mass media, voters and politics. This special framework influenced the campaigns of the competing parties as well as the political news coverage. Building on…
Das TV-Duell in Baden-Württemberg 2011: Inhalte, Wahrnehmungen und Wirkungen
TV-Duell in Baden-Württemberg 2011: Inhalte, Wahrnehmungen und Wirkungen
Das TV-Duell in Baden-Württemberg 2011: Inhalte, Wahrnehmungen und Wirkungen
Ich habe die Möglichkeiten in diesem großartigen Land bekommen durch eine tolle Bildung“ Inhalte, Wahrnehmung und Wirkungen des bildungspolitischen Debattenteils im TV-Duell vor der Landtagswahl 2011 …
Der vorliegende Beitrag untersucht Inhalte, Wahrnehmung und Wirkung des bildungspolitischen Debattenteils im TV-Duell zwischen Stefan Mappus (CDU) und Nils Schmid (SPD) vor der Landtagswahl 2011 in Baden-Württemberg. Er widmet sich damit einem landespolitisch zentralen Issue. Die Ergebnisse zeigen, dass Mappus als „Verteidiger“ des dreigliedrigen Schulsystems dabei im Vergleich zu Schmid, der sich für ein „Längeres gemeinsames Lernen“ in Gemeinsc…
Online health information seeking in Europe: Do digital divides persist
First-and second-level digital divides are of great concern in health communication research and practice. It is feared that the increased importance of online health information might also increase informational inequalities between those who can and those who for different reasons cannot benefit from online health communication. Using a largescale representative survey from the 28 member states of the European Union (N = 26 566), we investigate…
Selective Exposure and Hostile Media Perceptions During Election Campaigns
How partisans select and perceive political news during election campaigns is an important question in political communication research. This article interrelates two prominent concepts: the selective exposure and the hostile media paradigms. I argue that some media outlets are more likely than others to be selected based on political preferences and that the partisan leanings of these outlets are perceived as friendly by their audiences. Other o…
Der Einfluss des Dialekts auf die Bewertung von Politikern
Wie eine Person spricht, trägt wesentlich dazu bei, welchen Eindruck wir von ihr gewinnen. Dies gilt auch für Politiker, die häufig als öffentliche Sprecher in Erscheinung treten. Regionale Dialekte gehören zu den auffälligsten Merkmalen gesprochener Sprache. Daher ist zu vermuten, dass der Gebrauch eines Dialekts durch einen Politiker dessen Bewertung beeinflusst. Auf Grundlage bisheriger Forschung schlagen wir ein konditionales Prozess-Modell v…
Correcting Measurement Error in Content Analysis
Conducting and reporting reliability tests has become a standard practice in content analytical research. However, the consequences of measurement error in coding data are rarely discussed or taken into consideration in subsequent analyses. In this article, we demonstrate how misclassification in content analysis leads to biased estimates and introduce matrix back-calculation as a simple remedy. Using Monte Carlo simulation, we investigate how di…
How Measurement Error in Content Analysis and Self-Reported Media Use Leads to Minimal Media Effect Findings in Linkage Analyses: A Simulation Study
In the debate on minimal media effects and their causes, methodological concerns about measurement are rarely discussed. We argue that even in state-of-the-art media-effects studies that combine measures of media messages and media use (i.e., linkage analyses), measurement error in both the media content analysis and the media use self-reports will typically lead to severely downward-biased effect estimates. We demonstrate this phenomenon using a…
New News Media, New Opinion Leaders? How Political Opinion Leaders Navigate the Modern High-choice Media Environment
We updated the understanding of political opinion leaders’ news media use based on the increasing variety of news sources in the modern high-choice media environment. Building on seven decades of opinion leader research and integrating a contemporary news repertoire approach, we conceptualized and empirically investigated how opinion leaders navigate the modern news environment. We analyzed data from a representative general population survey (N …
(Alternative) media sources in AfD-centered Facebook discussions
In this research report, I investigated which (media) sources were shared on 122 AfD-related Facebook pages during the year 2016. Results show that mainstream media outlets were not absent from these discussions. The established media sources Welt and Focus were by far the most frequently shared sources, and all major media outlets were represented. However, many of the outlets, which were often mentioned in the debates on an alternative-right (o…
Searching for Watchdogs: Investigating Journalistic Role Performance Using Latent-Class Analysis
Empirical studies have repeatedly shown that journalists’ role orientations (i.e., their attitudes, values) are reflected in the news (i.e., their role performance). Methodologically, such studies either ask journalists whether they perceive their own professional role in accordance with common conceptualizations (e.g., being a watchdog), or they search for journalistic roles in the news through content analyses, or apply combined approaches. How…
Informationssuche als Beziehungstat. Der Zusammenhang zwischen relationalen Faktoren und Motiven der stellvertretenden Suche nach Gesundheitsinformationen
Die Suche nach Gesundheitsinformationen für andere, d. h. die stellvertretende Suche, ist eine häufig praktizierte Form der Internetnutzung und kann wesentlichen Einfluss auf den Gesundheitszustand einer Patientin oder eines Patienten haben. Obwohl bereits verschiedene Faktoren wie demografische Merkmale, Gesundheitskompetenz und soziale Variablen als Einflussfaktoren für die stellvertretende Gesundheitsinformationssuche auf der Basis von Sekundä…
The Quality of Public Opinion Poll Coverage in German National Newspapers during Federal Election Campaigns
The Quality of Public Opinion Poll Coverage in German National Newspapers during Federal Election Campaigns Catharina Vögele, Catharina Vögele Department of Communication, University of Hohenheim, Germany All correspondence concerning this article should be addressed to Catharina Vögele, University of Hohenheim, Department of Communication, Fruwirthstraße 46, 70599 Stuttgart, Germany. E-mail: [email protected] Search for other works by t…
Vaccine-related discussions in online communities for parents. A quantitative overview, 2012–2019
Vaccinations are a medical success story. However, many individuals still experience doubts, which challenge vaccine compliance. Online communities for parents are important sources for the discussion about vaccination with similar others. They serve as social support platforms, where parents exchange informational, emotional, and esteem support. Our study provides a structured overview of vaccine-related online discussions of parents. The conten…
Goodbye, Gender Stereotypes? Trait Attributions to Politicians in 11 Years of News Coverage
In this study, we examine gender differences in political news coverage to determine whether the media employ stereotypical traits in portrayals of 1,095 U.S. politicians. Using a sample of over 5 million U.S. news stories published from 2010 to 2020, we study the media’s attribution of gender-linked ( feminine, masculine) and political ( leadership, competence, integrity, empathy) traits to U.S. politicians and present new longitudinal evidence …
Integrating Communication Science and Computational Methods to Study Content-Based Social Media Effects
A pressing societal and scientific question is how social media use affects our cognitions, emotions, and behaviors. To answer this question, fine-grained insight into the content of individuals' social media use is needed. It is difficult to study content-based social media effects with traditional survey methods because such methods are incapable of capturing the extreme volume and variety of social media content that is shared and received. Th…
Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate
Researchers have repeatedly discussed how to strengthen supportive and pro-social responses to online hate, such as reporting and commenting. Researchers and practitioners commonly call for the promotion of media literacy measures that are believed to be positively associated with countermeasures against online hate. In this study (conducted in 2021), we examined relationships between media literacy proficiencies of (1) moral-participatory motiva…
Social Media Literacy Among Adolescents and Young Adults: Results From a Cross-Country Validation Study
When being online, young users are often confronted with insulting, hateful, or misleading messages. To handle these dark forms of participation, it is essential to equip them with resources that support their social literacy in today's complex online environments. In the present article, we deployed a previously established scale on self-perceived participatory-moral literacy and conducted a broad online survey study with 1,489 adolescents and y…
How News Audiences Allocate Trust in the Digital Age: A Figuration Perspective
The article enriches the understanding of trust in news at a time when mass and interpersonal communication have merged in the digital sphere. We propose disentangling individual-level patterns of trust allocation (i.e., trust figurations) across journalistic media, social media, and peers to reflect the multiplicity among modern news audiences. A latent class analysis of a representative survey among German young adults revealed four figurations…
Search Engine Use for Health-Related Purposes: Behavioral Data on Online Health Information-Seeking in Germany
Internet searches for health-related purposes are common, with search engines like Google being the most popular starting point. However, results on the popularity of health information-seeking behaviors are based on self-report data, often criticized for suffering from incomplete recall, overreporting, and low reliability. Therefore, the current study builds on user-centric tracking of Internet use to reveal how individuals actually behave onlin…
Taking communication science and research methodology seriously
Critical, but constructive: Defining, detecting, and addressing bias in Computational Social Science
Do Women Write More About Women? The Impact of Journalist Gender on the Media Visibility of Female and Male Politicians
The representation of women in politics and political journalism remains disproportionately low. This paper argues that these disparities are interconnected, as individual journalists exhibit a same-gender preference when deciding who to cover. Since journalists are key gatekeepers in the selection and dissemination of news, gender-based differences in reporting can contribute to the limited media visibility of female politicians. Drawing on more…
Political science (17 works) · Psychology (15 works) · Computer Science (12 works) · Social Media and Politics (12 works) · Sociology (12 works) · Media Studies and Communication (8 works) · Politics (8 works) · Social Psychology (8 works) · Media studies (7 works) · German (6 works)