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Ana Marta M Flores

Biographic Data

ID354658
NAMEAna Marta M Flores
GIVEN NAMESAna Marta M
FAMILY NAMEFlores
SIGNATUREFLORES A M M
AFFILIATIONSUniversity of Coimbra
ORCID0000-0002-5078-5534
VERIFIEDYes
TOTAL WORKS14
TOTAL CITATIONS7
AUTHOR COUNT14
EDITOR COUNT0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2025
H-INDEX1
  • “Want Boyfriend ❌❌❌”: Porn Bots, Authenticity and Social Automation on Instagram

    Open Access•Elena Pilipets, Sofia P Caldeira et al.•ARTICLE•AoIR Selected Papers of Internet…•2025

    Whenever a celebrity posts a photo on Instagram, it is almost inevitable that the first comment on it will be made by a porn bot (Alvarez 2020). Observations of this kind – some focusing on the distorted perception of ‘sexiness’ and social media authenticity (Thing 2020; Salim 2023), others contesting Instagram’s community guidelines prohibiting both nudity and automation (Santos 2023) – have been ubiquitous in online tech reports for years. In a…

  • Instagram and #Wellness: Uncovering Gender and Body Patterns

    Open Access•Ana Marta M Flores, Rita Sepúlveda•ARTICLE•Media and Communication•2025

    The concept of “wellness” and its associated representations have become key aspects of modern culture, with social media platforms like Instagram playing a significant role. Not only do these platforms serve as spaces for the public expression of wellness-related topics, but they also influence public perceptions. This becomes particularly meaningful when these expressions are linked to gender. Our research explores how wellness and gender are d…

  • From lifestyle to commodity: How Instagram users construct and circulate wellness narratives

    Rita Sepúlveda, Ana Marta M Flores et al.•ARTICLE•Catalan Journal of Communication…•2025•References: 6

    This article takes an approach to theorizing the role of Instagram and its users in producing and circulating wellness-related content. We analyse 1500 Instagram posts containing the hashtag #Wellness to identify and describe how Instagram users communicate with their audience through associated performances. The qualitative thematic analysis conducted in our study disclosed multiple dimensions of wellness, encompassing themes related to health c…

  • Sandbox Journalism: The Role of Media Labs as Innovation Drivers in European News Organisations

    Open Access•Ana Cecília Bisso Nunes, Hannes Cools et al.•ARTICLE•Journalism Studies•2025•References: 23

    News organisations are seeking to innovate but face constraints related to time and resources for experimentation. In response, many have established in-house “labs” to support the development and testing of new ideas. This multi-national study explores how these media sandboxes operate within public service and commercial news outlets in Western Europe, as well as what they suggest about change within the journalistic field. Interviews with lead…

  • Tracking or lacking? Health app engagement among young adults in Portugal

    Open Access•Eduardo Antunes, Ana Marta M Flores•ARTICLE•methaodos revista de ciencias…•2025•References: 38

    While digital media have become integral parts of young adults' everyday lives, it remains unclear whether health-focused media, like health apps, hold the same importance. This study explores health app usage patterns among young adults in Portugal, analysing tracking data from 342 participants over 90 days. The main findings reveal that contrary to global trends, engagement with health apps remains relatively low. Although the COVID-19 pandemic…

  • Horny&training’: Porn bots, authenticity, and social automation on Instagram

    Open Access•Elena Pilipets, Sofia P Caldeira et al.•ARTICLE•Porn Studies•2024•References: 16

    This article presents a conceptual and methodological account of a small porn bot network, focusing on its embeddedness within Instagram use. The analysis explores the gendered design of bots as platform-native personas, particularly their capacity to perform within the confines of Instagram's increasingly strict sexual content controls. We address three performative trajectories in the bot-exploited 'Instagrammatics' of identity play, social inf…

  • Beyond Words: Tapping the Potential of Digital Diaries While Exploring Young Adults’ Experiences on Apps

    Open Access•Rita Alcaire, Ana Marta M Flores et al.•ARTICLE•Societies•2024•Cited by: 1•References: 9

    In the dynamic landscape of online interactions, this article explores the use of digital diaries to unravel the intricacy of Portugal young adults’ experiences within the realm of apps and their connection to gender dynamics. By designing a digital participatory research method, we were able to reflect on the participants’ experiences in maintaining the requested diaries, scrutinize the major themes in the narratives generated through this appro…

  • Género e auto-rastreio: A utilização de smartphones por jovens em idade adulta em Portugal

    Open Access•Eduardo Antunes, Rita Basílio De Simões et al.•ARTICLE•ex aequo - Revista da Associação…•2024•Cited by: 1•References: 9

    Este estudo exploratório apresenta os principais resultados da análise do rastreio (tracking) do uso de aplicações móveis por 342 jovens adultos/as (18-30 anos) em Portugal, considerando as relações de poder com base no género que podem ser refletidas nas suas utilizações. Os resultados indicam que as apps de Redes Sociais e Mensageiros são predominantes, sendo que as categorias de auto-rastreio (Saúde e Bem-estar, Fitness e Self-tracking) são as…

  • How do Portuguese young adults engage and use m-apps in daily life? An online questionnaire survey

    Open Access•Inês Amaral, Eduardo Antunes et al.•ARTICLE•Observatorio (OBS•2023

    The rise of the mobile era has brought ubiquity in media access, constant connection to other people and interconnectedness with devices as part of life. Considering mobile devices and mobile applications (m-apps) as an environment that allows multitasking, this article is interested in understanding the performance of popular m-apps in the daily lives of young adults in Portugal. It is also focused on how these apps relate to their personal cont…

  • Scripted Gender Practices: Young Adults' Social Media App Uses in Portugal

    Open Access•Rita Basílio De Simões, Inês Amaral et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 56

    This research focuses on social media mobile applications as mediated interfaces of identity performances and interrogates to what extent everyday young adults' uses are remaking gender scripts. We analyze young adults' self-reported experiences on preferred social media apps and discourses of rejection of others, the technologies themselves, and how they favor certain behaviors. Theoretically, we resorted to feminist media studies and critical a…

  • What are data sprints for

    Open Access•Janna Joceli Omena, Lorena Cano-Orón et al.•ARTICLE•Revista Dígitos•2022

    The data sprint approach enables various objectives for the digital methods community, from fostering interdisciplinary collaboration to providing teaching-learning spaces regarding creative methods. However, data sprints’ purpose, advantages and concrete results are still little known across disciplines. Thus, this paper presents four facets pertaining to and deriving from data sprints to explain their prospects for different (non-) academic com…

  • Violência contra jornalistas no canal de Jair Bolsonaro no Youtube: Análise dos 100 primeiros dias de pandemia de Covid-19 no Brasil

    Open Access•Janara Nicoletti, Ana Marta M Flores•ARTICLE•Brazilian Journalism Research•2022

    As plataformas sociais são ambientes priorizados por governos populistas em todo o mundo e configuram espaços de troca de informação sem mediação jornalística. Invalidar a imprensa é uma estratégia de ação cada vez mais evidente de vozes políticas: um sinal de alerta de violência contra jornalistas, amplificada durante a pandemia de Covid-19. Jair Bolsonaro é um dos exemplos mais contundentes no espectro nacional e este artigo pretende compreende…

  • Desafiando imaginários: Práticas Mediadas De Jovens Adultos Em Aplicações Móveis

    Open Access•Inês Amaral, Ana Marta M Flores et al.•ARTICLE•Media & Jornalismo•2022•Cited by: 4•References: 15

    Considerando o grupo específico de jovens adultos(as) em Portugal, o artigo visa perceber se e de que forma as aplicações móveis interferem com as identidades de género e as práticas sexuais. A abordagem metodológica adotada é quantitativa, operacionalizada através de um inquérito por questionário a uma amostra representativa (N=1500) de jovens (18-30 anos). Os resultados indicam que a orientação sexual influencia os comportamentos relacionados c…

  • Jornalismo de moda made in Brazil: Características da prática

    Open Access•Ana Marta M Flores•ARTICLE•Fronteiras - estudos midiáticos•2018

    Compreender o jornalismo de moda ao associar as naturezas do jornalismo e da moda é uma das propostas do presente artigo, bem como pontuar particularidades elementares da prática. Partimos de uma discussão teórica com as características para definir a ciência dos jornais cunhadas por Otto Groth e Luiz Beltrão, aproximando-as dos estudos em moda com o apoio da obra de Gilles Lipovetsky e Lars Svendsen. Em seguida, discernimos o jornalismo sobre mo…

  • Desafiando imaginários: Práticas Mediadas De Jovens Adultos Em Aplicações Móveis

    Open Access•Inês Amaral, Ana Marta M Flores et al.•ARTICLE•Media & Jornalismo•2022•Cited by: 4•References: 15

    Considerando o grupo específico de jovens adultos(as) em Portugal, o artigo visa perceber se e de que forma as aplicações móveis interferem com as identidades de género e as práticas sexuais. A abordagem metodológica adotada é quantitativa, operacionalizada através de um inquérito por questionário a uma amostra representativa (N=1500) de jovens (18-30 anos). Os resultados indicam que a orientação sexual influencia os comportamentos relacionados c…

  • Beyond Words: Tapping the Potential of Digital Diaries While Exploring Young Adults’ Experiences on Apps

    Open Access•Rita Alcaire, Ana Marta M Flores et al.•ARTICLE•Societies•2024•Cited by: 1•References: 9

    In the dynamic landscape of online interactions, this article explores the use of digital diaries to unravel the intricacy of Portugal young adults’ experiences within the realm of apps and their connection to gender dynamics. By designing a digital participatory research method, we were able to reflect on the participants’ experiences in maintaining the requested diaries, scrutinize the major themes in the narratives generated through this appro…

  • Género e auto-rastreio: A utilização de smartphones por jovens em idade adulta em Portugal

    Open Access•Eduardo Antunes, Rita Basílio De Simões et al.•ARTICLE•ex aequo - Revista da Associação…•2024•Cited by: 1•References: 9

    Este estudo exploratório apresenta os principais resultados da análise do rastreio (tracking) do uso de aplicações móveis por 342 jovens adultos/as (18-30 anos) em Portugal, considerando as relações de poder com base no género que podem ser refletidas nas suas utilizações. Os resultados indicam que as apps de Redes Sociais e Mensageiros são predominantes, sendo que as categorias de auto-rastreio (Saúde e Bem-estar, Fitness e Self-tracking) são as…

  • Scripted Gender Practices: Young Adults' Social Media App Uses in Portugal

    Open Access•Rita Basílio De Simões, Inês Amaral et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 56

    This research focuses on social media mobile applications as mediated interfaces of identity performances and interrogates to what extent everyday young adults' uses are remaking gender scripts. We analyze young adults' self-reported experiences on preferred social media apps and discourses of rejection of others, the technologies themselves, and how they favor certain behaviors. Theoretically, we resorted to feminist media studies and critical a…

  • Jornalismo de moda made in Brazil: Características da prática

    Open Access•Ana Marta M Flores•ARTICLE•Fronteiras - estudos midiáticos•2018

    Compreender o jornalismo de moda ao associar as naturezas do jornalismo e da moda é uma das propostas do presente artigo, bem como pontuar particularidades elementares da prática. Partimos de uma discussão teórica com as características para definir a ciência dos jornais cunhadas por Otto Groth e Luiz Beltrão, aproximando-as dos estudos em moda com o apoio da obra de Gilles Lipovetsky e Lars Svendsen. Em seguida, discernimos o jornalismo sobre mo…

  • What are data sprints for

    Open Access•Janna Joceli Omena, Lorena Cano-Orón et al.•ARTICLE•Revista Dígitos•2022

    The data sprint approach enables various objectives for the digital methods community, from fostering interdisciplinary collaboration to providing teaching-learning spaces regarding creative methods. However, data sprints’ purpose, advantages and concrete results are still little known across disciplines. Thus, this paper presents four facets pertaining to and deriving from data sprints to explain their prospects for different (non-) academic com…

  • Violência contra jornalistas no canal de Jair Bolsonaro no Youtube: Análise dos 100 primeiros dias de pandemia de Covid-19 no Brasil

    Open Access•Janara Nicoletti, Ana Marta M Flores•ARTICLE•Brazilian Journalism Research•2022

    As plataformas sociais são ambientes priorizados por governos populistas em todo o mundo e configuram espaços de troca de informação sem mediação jornalística. Invalidar a imprensa é uma estratégia de ação cada vez mais evidente de vozes políticas: um sinal de alerta de violência contra jornalistas, amplificada durante a pandemia de Covid-19. Jair Bolsonaro é um dos exemplos mais contundentes no espectro nacional e este artigo pretende compreende…

  • Desafiando imaginários: Práticas Mediadas De Jovens Adultos Em Aplicações Móveis

    Open Access•Inês Amaral, Ana Marta M Flores et al.•ARTICLE•Media & Jornalismo•2022•Cited by: 4•References: 15

    Considerando o grupo específico de jovens adultos(as) em Portugal, o artigo visa perceber se e de que forma as aplicações móveis interferem com as identidades de género e as práticas sexuais. A abordagem metodológica adotada é quantitativa, operacionalizada através de um inquérito por questionário a uma amostra representativa (N=1500) de jovens (18-30 anos). Os resultados indicam que a orientação sexual influencia os comportamentos relacionados c…

  • How do Portuguese young adults engage and use m-apps in daily life? An online questionnaire survey

    Open Access•Inês Amaral, Eduardo Antunes et al.•ARTICLE•Observatorio (OBS•2023

    The rise of the mobile era has brought ubiquity in media access, constant connection to other people and interconnectedness with devices as part of life. Considering mobile devices and mobile applications (m-apps) as an environment that allows multitasking, this article is interested in understanding the performance of popular m-apps in the daily lives of young adults in Portugal. It is also focused on how these apps relate to their personal cont…

  • Scripted Gender Practices: Young Adults' Social Media App Uses in Portugal

    Open Access•Rita Basílio De Simões, Inês Amaral et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 56

    This research focuses on social media mobile applications as mediated interfaces of identity performances and interrogates to what extent everyday young adults' uses are remaking gender scripts. We analyze young adults' self-reported experiences on preferred social media apps and discourses of rejection of others, the technologies themselves, and how they favor certain behaviors. Theoretically, we resorted to feminist media studies and critical a…

  • Horny&training’: Porn bots, authenticity, and social automation on Instagram

    Open Access•Elena Pilipets, Sofia P Caldeira et al.•ARTICLE•Porn Studies•2024•References: 16

    This article presents a conceptual and methodological account of a small porn bot network, focusing on its embeddedness within Instagram use. The analysis explores the gendered design of bots as platform-native personas, particularly their capacity to perform within the confines of Instagram's increasingly strict sexual content controls. We address three performative trajectories in the bot-exploited 'Instagrammatics' of identity play, social inf…

  • Beyond Words: Tapping the Potential of Digital Diaries While Exploring Young Adults’ Experiences on Apps

    Open Access•Rita Alcaire, Ana Marta M Flores et al.•ARTICLE•Societies•2024•Cited by: 1•References: 9

    In the dynamic landscape of online interactions, this article explores the use of digital diaries to unravel the intricacy of Portugal young adults’ experiences within the realm of apps and their connection to gender dynamics. By designing a digital participatory research method, we were able to reflect on the participants’ experiences in maintaining the requested diaries, scrutinize the major themes in the narratives generated through this appro…

  • Género e auto-rastreio: A utilização de smartphones por jovens em idade adulta em Portugal

    Open Access•Eduardo Antunes, Rita Basílio De Simões et al.•ARTICLE•ex aequo - Revista da Associação…•2024•Cited by: 1•References: 9

    Este estudo exploratório apresenta os principais resultados da análise do rastreio (tracking) do uso de aplicações móveis por 342 jovens adultos/as (18-30 anos) em Portugal, considerando as relações de poder com base no género que podem ser refletidas nas suas utilizações. Os resultados indicam que as apps de Redes Sociais e Mensageiros são predominantes, sendo que as categorias de auto-rastreio (Saúde e Bem-estar, Fitness e Self-tracking) são as…

  • “Want Boyfriend ❌❌❌”: Porn Bots, Authenticity and Social Automation on Instagram

    Open Access•Elena Pilipets, Sofia P Caldeira et al.•ARTICLE•AoIR Selected Papers of Internet…•2025

    Whenever a celebrity posts a photo on Instagram, it is almost inevitable that the first comment on it will be made by a porn bot (Alvarez 2020). Observations of this kind – some focusing on the distorted perception of ‘sexiness’ and social media authenticity (Thing 2020; Salim 2023), others contesting Instagram’s community guidelines prohibiting both nudity and automation (Santos 2023) – have been ubiquitous in online tech reports for years. In a…

  • Instagram and #Wellness: Uncovering Gender and Body Patterns

    Open Access•Ana Marta M Flores, Rita Sepúlveda•ARTICLE•Media and Communication•2025

    The concept of “wellness” and its associated representations have become key aspects of modern culture, with social media platforms like Instagram playing a significant role. Not only do these platforms serve as spaces for the public expression of wellness-related topics, but they also influence public perceptions. This becomes particularly meaningful when these expressions are linked to gender. Our research explores how wellness and gender are d…

  • From lifestyle to commodity: How Instagram users construct and circulate wellness narratives

    Rita Sepúlveda, Ana Marta M Flores et al.•ARTICLE•Catalan Journal of Communication…•2025•References: 6

    This article takes an approach to theorizing the role of Instagram and its users in producing and circulating wellness-related content. We analyse 1500 Instagram posts containing the hashtag #Wellness to identify and describe how Instagram users communicate with their audience through associated performances. The qualitative thematic analysis conducted in our study disclosed multiple dimensions of wellness, encompassing themes related to health c…

  • Sandbox Journalism: The Role of Media Labs as Innovation Drivers in European News Organisations

    Open Access•Ana Cecília Bisso Nunes, Hannes Cools et al.•ARTICLE•Journalism Studies•2025•References: 23

    News organisations are seeking to innovate but face constraints related to time and resources for experimentation. In response, many have established in-house “labs” to support the development and testing of new ideas. This multi-national study explores how these media sandboxes operate within public service and commercial news outlets in Western Europe, as well as what they suggest about change within the journalistic field. Interviews with lead…

  • Tracking or lacking? Health app engagement among young adults in Portugal

    Open Access•Eduardo Antunes, Ana Marta M Flores•ARTICLE•methaodos revista de ciencias…•2025•References: 38

    While digital media have become integral parts of young adults' everyday lives, it remains unclear whether health-focused media, like health apps, hold the same importance. This study explores health app usage patterns among young adults in Portugal, analysing tracking data from 342 participants over 90 days. The main findings reveal that contrary to global trends, engagement with health apps remains relatively low. Although the COVID-19 pandemic…

Sociology (8 works) · Art (7 works) · Computer Science (7 works) · Impact of Technology on Adolescents (7 works) · Psychology (7 works) · Gender, Feminism, and Media (6 works) · Social media (5 works) · Humanities (4 works) · Internet privacy (4 works) · Political science (4 works)

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