Luis Bayardo Tobar-Pesantez
Biographic Data
| ID | 3553080 |
|---|---|
| NAME | Luis Bayardo Tobar-Pesantez |
| GIVEN NAMES | Luis Bayardo |
| FAMILY NAME | Tobar-Pesantez |
| SIGNATURE | TOBAR-PESANTEZ L B |
| AFFILIATIONS | Politecnica Salesiana University |
| ORCID | 0000-0003-4074-8323 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
The role of Non-Governmental Organizations (NGOs) in disseminating and protecting children’s rights is fundamental by increasing society’s knowledge about the reality that children face, thus mobilizing citizen attention. In this paper, we present an original study on social media data, specifically Twitter, to analyze childhood NGOs, evaluating the success of their content (through the likes obtained by publications) from the perspective of soci…
Social marketing and happiness in employment. Evidences from Glassdoor
This research contributes to happiness management theories by empirically demonstrating how positive work environments enhance productivity, loyalty, and creativity. These insights show how leadership quality, work-life balance, and recognition contribute to workplace happiness, enhancing productivity, loyalty, and creativity. Such feedback aids job seekers in making informed decisions, helps companies improve practices and attract talent, and pr…
No prominent works on this page.
Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
The role of Non-Governmental Organizations (NGOs) in disseminating and protecting children’s rights is fundamental by increasing society’s knowledge about the reality that children face, thus mobilizing citizen attention. In this paper, we present an original study on social media data, specifically Twitter, to analyze childhood NGOs, evaluating the success of their content (through the likes obtained by publications) from the perspective of soci…
Social marketing and happiness in employment. Evidences from Glassdoor
This research contributes to happiness management theories by empirically demonstrating how positive work environments enhance productivity, loyalty, and creativity. These insights show how leadership quality, work-life balance, and recognition contribute to workplace happiness, enhancing productivity, loyalty, and creativity. Such feedback aids job seekers in making informed decisions, helps companies improve practices and attract talent, and pr…
Business (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Advertising (1 work) · Artificial Intelligence (1 work) · Happiness (1 work) · Impact of Technology on Adolescents (1 work) · Job satisfaction (1 work)