Julián Guercetti
Biographic Data
| ID | 3557558 |
|---|---|
| NAME | Julián Guercetti |
| GIVEN NAMES | Julián |
| FAMILY NAME | Guercetti |
| SIGNATURE | GUERCETTI J |
| AFFILIATIONS | Institute of Advanced Chemistry of Catalonia |
| ORCID | 0000-0002-5633-9156 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The Importance of Engagement in the Dissemination of Audio-Visual Content by Spanish Health Influencers on Instagram
Influencers are the main source of disseminated health-related content, and this content is also more accepted by the population compared to content disseminated by health institutions. The objective of this study is to determine the communication strategies and content that generate more engagement with users who follow health and pharmacy topics. We analysed six Instagram accounts of Spanish influencers related to science and health communicati…
No prominent works on this page.
The Importance of Engagement in the Dissemination of Audio-Visual Content by Spanish Health Influencers on Instagram
Influencers are the main source of disseminated health-related content, and this content is also more accepted by the population compared to content disseminated by health institutions. The objective of this study is to determine the communication strategies and content that generate more engagement with users who follow health and pharmacy topics. We analysed six Instagram accounts of Spanish influencers related to science and health communicati…
Advertising (1 work) · Brand Engagement (1 work) · Business (1 work) · Communication (1 work) · Communication (1 work) · Computer Science (1 work) · Customer engagement (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Environmental health (1 work)