Michal Garaj
Biographic Data
| ID | 3558055 |
|---|---|
| NAME | Michal Garaj |
| GIVEN NAMES | Michal |
| FAMILY NAME | Garaj |
| SIGNATURE | GARAJ M |
| AFFILIATIONS | University of Ss. Cyril and Methodius in Trnava |
| ORCID | 0000-0002-6103-9879 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Faces of Europe: Structural Drivers of Visual Personalization in Political Parties’ Facebook Campaigns
Social media platforms have become central arenas for election campaigning, pushing political actors to adapt to their attention‐driven logics. One prominent strategy is visual personalization, reflecting the platforms’ person‐centered, image‐driven design. This study offers the first large‐scale, cross‐national analysis of how political parties across 23 EU countries strategically employed two dimensions of visual personalization—individualizati…
When Populism Targets Europe: Anti-EU Rhetoric and User Engagement in the Visegrád Countries
Criticism of the EU has become a common feature of political communication in Central and Eastern Europe and it is often tied to broader concerns about democratic erosion and distrust in institutions. This study investigates how anti-EU rhetoric was employed on Facebook by political actors in the Visegrád countries (Czechia, Hungary, Poland, and Slovakia) during the 2024 European Parliament elections and how it relates to the populist style of co…
Social Media and Political Communication of Youth Political Organisations in Slovakia, Czechia and European Level: A Cross-Case Analysis
This is an exploratory cross-case analysis of political communication strategies of selected youth political organizations on the social network Facebook. The main objectives of this paper are to capture the topics and frequency of posting of Youth Political Organization on Facebook. Secondary, the study aims to capture the analytical approach categories/objectives: themes and actors. It focuses on the 3-month period from December 2020 to Februar…
Community Planning Perspective and Its Role within the Social Policy of the Municipalities
Community planning solves policy making at different levels of the state’s functioning. Each case has a specific aim and reflects the requirements of citizens. The structure of aims is adjusted to collective and individual levels of clarification of the effect on maximization of potential applications of community planning. The research was realized in the perspective of the municipalities of the Slovak Republic. We used a participatory model of …
Social Media and Political Communication of Youth Political Organisations in Slovakia, Czechia and European Level: A Cross-Case Analysis
This is an exploratory cross-case analysis of political communication strategies of selected youth political organizations on the social network Facebook. The main objectives of this paper are to capture the topics and frequency of posting of Youth Political Organization on Facebook. Secondary, the study aims to capture the analytical approach categories/objectives: themes and actors. It focuses on the 3-month period from December 2020 to Februar…
Community Planning Perspective and Its Role within the Social Policy of the Municipalities
Community planning solves policy making at different levels of the state’s functioning. Each case has a specific aim and reflects the requirements of citizens. The structure of aims is adjusted to collective and individual levels of clarification of the effect on maximization of potential applications of community planning. The research was realized in the perspective of the municipalities of the Slovak Republic. We used a participatory model of …
Social Media and Political Communication of Youth Political Organisations in Slovakia, Czechia and European Level: A Cross-Case Analysis
This is an exploratory cross-case analysis of political communication strategies of selected youth political organizations on the social network Facebook. The main objectives of this paper are to capture the topics and frequency of posting of Youth Political Organization on Facebook. Secondary, the study aims to capture the analytical approach categories/objectives: themes and actors. It focuses on the 3-month period from December 2020 to Februar…
When Populism Targets Europe: Anti-EU Rhetoric and User Engagement in the Visegrád Countries
Criticism of the EU has become a common feature of political communication in Central and Eastern Europe and it is often tied to broader concerns about democratic erosion and distrust in institutions. This study investigates how anti-EU rhetoric was employed on Facebook by political actors in the Visegrád countries (Czechia, Hungary, Poland, and Slovakia) during the 2024 European Parliament elections and how it relates to the populist style of co…
Faces of Europe: Structural Drivers of Visual Personalization in Political Parties’ Facebook Campaigns
Social media platforms have become central arenas for election campaigning, pushing political actors to adapt to their attention‐driven logics. One prominent strategy is visual personalization, reflecting the platforms’ person‐centered, image‐driven design. This study offers the first large‐scale, cross‐national analysis of how political parties across 23 EU countries strategically employed two dimensions of visual personalization—individualizati…
Political communication (3 works) · Politics (3 works) · Social Media and Politics (3 works) · Parliament (2 works) · Political science (2 works) · Populism, Right-Wing Movements (2 works) · Public relations (2 works) · Social media (2 works) · Social science (2 works) · Sociology (2 works)