Tomás Baviera
Biographic Data
| ID | 3558134 |
|---|---|
| NAME | Tomás Baviera |
| GIVEN NAMES | Tomás |
| FAMILY NAME | Baviera |
| SIGNATURE | BAVIERA T |
| AFFILIATIONS | Universitat Politècnica de València |
| ORCID | 0000-0002-2331-6628 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
From abandonment to gratitude: Unmet needs and perceived support after the 2024 Valencia Dana flash flood
Understanding how disaster-affected populations experience and interpret unmet needs is essential for designing effective early recovery interventions. This study examines how perceived unmet needs following the 2024 flash flood in the Valencian Community (Spain) shaped survivors’ feelings of abandonment and helplessness, with particular attention to essential household utilities. Drawing on Conservation of Resources theory and Rapid Needs Assess…
‘The undiscovered country’: Hamlet and the birth of modern consciousness
This article examines Hamlet as a pivotal text in the transition from classical and medieval conceptions of the human to a distinctly modern anthropology. Through a comparative analysis of three central themes—death, justice, and revenge—the study situates Shakespeare’s tragedy against foundational works of Western thought: Homer’s Iliad, Plato’s Republic, and Dante’s Divine Comedy. While the classical and mediaeval traditions presuppose a cosmos…
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
The Facebook advertising platform provides a tool to target messages at specific profiles and to display them on those users' feeds. Political parties benefit from this marketing instrument as it allows them to target online voters with specific contents in a highly personalized strategy. This research analyses a dataset of 14,677 ads downloaded from the Facebook Ad Library and sponsored by the five main Spanish parties during the two General Ele…
Who leads the conversation? Influential Twitter users during a niche sporting event
Fans of niche sports generally find minimal content in mainstream media due to their limited audience. Instead, social media offers them the opportunity to follow these specific sports. The dynamics behind digital media are based on individual participation, hence some prominent users lead the social conversation thanks to their capacity to influence. However, the complexity of the concept of influence and the existence of multiple parameters for…
Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain
Facebook’s advertising platform provides political parties with an electoral tool that enables them to reach an extremely detailed audience. Unlike television, the sponsored content on Facebook is seen only by the targeted users. This opacity was an obstacle to political communications research until Facebook released advertiser-sponsored content in 2018. The company’s new transparent policy included sharing metadata related to the cost and numbe…
Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns
As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networ…
Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns
Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for b…
Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018
Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were an…
Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study
Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent diffe…
Influence in the political Twitter sphere: Authority and retransmission in the 2015 and 2016 Spanish General Elections
Candidates, parties, media and citizens have the same ability to post tweets. For this reason, mapping the dynamics of interaction among users is essential to evaluate the processes of influence in an electoral campaign. However, characterising these aspects requires methodologies that consider the interconnections generated by users globally. The discipline of social network analysis provides the concepts of centrality and modularity, both very …
Political candidates in infotainment programmes and their emotional effects on Twitter: An analysis of the 2015 Spanish general elections pre-campaign season
The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these…
The Hybrid Media System: Politics and Power
El libro The Hybrid Media System ha sido recientemente galardonado con el 2016 International Journal of Press/Politics Book Award. Entre los motivos que justificaron la decisión del jurado, se señaló lo siguiente: “Más y más investigadores insisten en que la investigación en comunicación política necesita innovación teórica para comprender adecuadamente un entorno cambiante de medios. Son pocos los que han intentado tales innovaciones. Andrew Cha…
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
The Facebook advertising platform provides a tool to target messages at specific profiles and to display them on those users' feeds. Political parties benefit from this marketing instrument as it allows them to target online voters with specific contents in a highly personalized strategy. This research analyses a dataset of 14,677 ads downloaded from the Facebook Ad Library and sponsored by the five main Spanish parties during the two General Ele…
Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns
Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for b…
Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018
Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were an…
Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study
Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent diffe…
Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain
Facebook’s advertising platform provides political parties with an electoral tool that enables them to reach an extremely detailed audience. Unlike television, the sponsored content on Facebook is seen only by the targeted users. This opacity was an obstacle to political communications research until Facebook released advertiser-sponsored content in 2018. The company’s new transparent policy included sharing metadata related to the cost and numbe…
Political candidates in infotainment programmes and their emotional effects on Twitter: An analysis of the 2015 Spanish general elections pre-campaign season
The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these…
Influence in the political Twitter sphere: Authority and retransmission in the 2015 and 2016 Spanish General Elections
Candidates, parties, media and citizens have the same ability to post tweets. For this reason, mapping the dynamics of interaction among users is essential to evaluate the processes of influence in an electoral campaign. However, characterising these aspects requires methodologies that consider the interconnections generated by users globally. The discipline of social network analysis provides the concepts of centrality and modularity, both very …
Political candidates in infotainment programmes and their emotional effects on Twitter: An analysis of the 2015 Spanish general elections pre-campaign season
The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these…
The Hybrid Media System: Politics and Power
El libro The Hybrid Media System ha sido recientemente galardonado con el 2016 International Journal of Press/Politics Book Award. Entre los motivos que justificaron la decisión del jurado, se señaló lo siguiente: “Más y más investigadores insisten en que la investigación en comunicación política necesita innovación teórica para comprender adecuadamente un entorno cambiante de medios. Son pocos los que han intentado tales innovaciones. Andrew Cha…
Influence in the political Twitter sphere: Authority and retransmission in the 2015 and 2016 Spanish General Elections
Candidates, parties, media and citizens have the same ability to post tweets. For this reason, mapping the dynamics of interaction among users is essential to evaluate the processes of influence in an electoral campaign. However, characterising these aspects requires methodologies that consider the interconnections generated by users globally. The discipline of social network analysis provides the concepts of centrality and modularity, both very …
Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study
Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent diffe…
Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018
Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were an…
Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns
As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networ…
Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns
Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for b…
Who leads the conversation? Influential Twitter users during a niche sporting event
Fans of niche sports generally find minimal content in mainstream media due to their limited audience. Instead, social media offers them the opportunity to follow these specific sports. The dynamics behind digital media are based on individual participation, hence some prominent users lead the social conversation thanks to their capacity to influence. However, the complexity of the concept of influence and the existence of multiple parameters for…
Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain
Facebook’s advertising platform provides political parties with an electoral tool that enables them to reach an extremely detailed audience. Unlike television, the sponsored content on Facebook is seen only by the targeted users. This opacity was an obstacle to political communications research until Facebook released advertiser-sponsored content in 2018. The company’s new transparent policy included sharing metadata related to the cost and numbe…
Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
The Facebook advertising platform provides a tool to target messages at specific profiles and to display them on those users' feeds. Political parties benefit from this marketing instrument as it allows them to target online voters with specific contents in a highly personalized strategy. This research analyses a dataset of 14,677 ads downloaded from the Facebook Ad Library and sponsored by the five main Spanish parties during the two General Ele…
From abandonment to gratitude: Unmet needs and perceived support after the 2024 Valencia Dana flash flood
Understanding how disaster-affected populations experience and interpret unmet needs is essential for designing effective early recovery interventions. This study examines how perceived unmet needs following the 2024 flash flood in the Valencian Community (Spain) shaped survivors’ feelings of abandonment and helplessness, with particular attention to essential household utilities. Drawing on Conservation of Resources theory and Rapid Needs Assess…
‘The undiscovered country’: Hamlet and the birth of modern consciousness
This article examines Hamlet as a pivotal text in the transition from classical and medieval conceptions of the human to a distinctly modern anthropology. Through a comparative analysis of three central themes—death, justice, and revenge—the study situates Shakespeare’s tragedy against foundational works of Western thought: Homer’s Iliad, Plato’s Republic, and Dante’s Divine Comedy. While the classical and mediaeval traditions presuppose a cosmos…
Advertising (9 works) · Business (9 works) · Political science (9 works) · Computer Science (7 works) · Law (7 works) · Politics (7 works) · Social media (7 works) · Social Media and Politics (7 works) · Law (6 works) · Public relations (6 works)