Robert Jeyakumar Nathan
Biographic Data
| ID | 3558188 |
|---|---|
| NAME | Robert Jeyakumar Nathan |
| GIVEN NAMES | Robert Jeyakumar |
| FAMILY NAME | Nathan |
| SIGNATURE | NATHAN R J |
| AFFILIATIONS | Multimedia University |
| ORCID | 0000-0002-0897-0015 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 8 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
A Strategic Framework for the Sustainable Transformation of the Global Fish Supply Chains
Research on sustainable fish supply chain transformation remains fragmented across governance, financial, technological and behavioural domains, offering limited explanation for why similar initiatives produce uneven outcomes across contexts. This systematic review synthesises 213 peer‐reviewed studies from Scopus and Web of Science (1999–2025) using qualitative thematic content analysis. The synthesis develops the Layered Conditional Transformat…
Customer relationship intensity and their tolerance towards purported brand scandals negatively influencing perceived CSR in consumer electronics industry
Empowering Cross-Border Women Entrepreneurs via Mobile Ict
Women’s share in the business sector in Malaysia and Indonesia lags behind their male counterpart. However, Information and Communication Technology (ICT) could serve as a game changer to empower women startup and entrepreneurs. The acceptance and usage of Mobile ICT in business operations could empower more women-led Micro, Small and Medium Enterprises (MSMEs) to grow and fulfill customer needs and wants. However, there is a lack of established …
Employee Preparedness for Industry 4.0 in Logistic Sector
Today we are witnessing a paradigm shift when it comes to the industry. There are chances that Industry 4.0 does not only involve major changes in production and business solutions, but also the ability of many enterprises (mainly production companies) to come closer to developed economies. This article highlights the aspect of creating new business models that integrate organizations around Industry 4.0 solutions and create new value for the cli…
The demand for life insurance in a developing country and the mediating role of persuasion
This study examines the demand for life insurance in a rapidly developing economic environment in South East Asia, focusing on Malaysia. The study extends the Elaboration Likelihood Model (ELM) by introducing a mediating variable 'Persuasion' in examining the demand for life insurance among policy buyers. Fuelled by the recent COVID-19 pandemic, the life insurance market is expected to grow significantly and the role of the state and regulatory b…
Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment-An Exploratory Factor Analysis Approach
The rapid advancements in information and communication technology during the third industrial revolution of the late 20th century has marked the beginning of a new era in the retail sector with the introduction of E-commerce. The dawn of the new century witnessed industry 4.0, revolutionizing all areas of online business by bringing in novel opportunities and possibilities. Despite the progress in technology, the determination of correct pricing…
Nonpharmacologic Control of Essential Hypertension in Man
Many nonpharmacologic (behavioral) techniques are being proposed for the therapy of essential hypertension. The research in this area is reviewed and divided roughly into two categories: the biofeedback and relaxation methodologies. While feedback can be used to lower pressures during laboratory training sessions, studies designed to alter basal blood pressure levels with biofeedback have not yet been reported. The absence of evidence for such ch…
Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment-An Exploratory Factor Analysis Approach
The rapid advancements in information and communication technology during the third industrial revolution of the late 20th century has marked the beginning of a new era in the retail sector with the introduction of E-commerce. The dawn of the new century witnessed industry 4.0, revolutionizing all areas of online business by bringing in novel opportunities and possibilities. Despite the progress in technology, the determination of correct pricing…
Employee Preparedness for Industry 4.0 in Logistic Sector
Today we are witnessing a paradigm shift when it comes to the industry. There are chances that Industry 4.0 does not only involve major changes in production and business solutions, but also the ability of many enterprises (mainly production companies) to come closer to developed economies. This article highlights the aspect of creating new business models that integrate organizations around Industry 4.0 solutions and create new value for the cli…
Nonpharmacologic Control of Essential Hypertension in Man
Many nonpharmacologic (behavioral) techniques are being proposed for the therapy of essential hypertension. The research in this area is reviewed and divided roughly into two categories: the biofeedback and relaxation methodologies. While feedback can be used to lower pressures during laboratory training sessions, studies designed to alter basal blood pressure levels with biofeedback have not yet been reported. The absence of evidence for such ch…
Factors Influencing Consumer Behavior and Prospective Purchase Decisions in a Dynamic Pricing Environment-An Exploratory Factor Analysis Approach
The rapid advancements in information and communication technology during the third industrial revolution of the late 20th century has marked the beginning of a new era in the retail sector with the introduction of E-commerce. The dawn of the new century witnessed industry 4.0, revolutionizing all areas of online business by bringing in novel opportunities and possibilities. Despite the progress in technology, the determination of correct pricing…
Empowering Cross-Border Women Entrepreneurs via Mobile Ict
Women’s share in the business sector in Malaysia and Indonesia lags behind their male counterpart. However, Information and Communication Technology (ICT) could serve as a game changer to empower women startup and entrepreneurs. The acceptance and usage of Mobile ICT in business operations could empower more women-led Micro, Small and Medium Enterprises (MSMEs) to grow and fulfill customer needs and wants. However, there is a lack of established …
Employee Preparedness for Industry 4.0 in Logistic Sector
Today we are witnessing a paradigm shift when it comes to the industry. There are chances that Industry 4.0 does not only involve major changes in production and business solutions, but also the ability of many enterprises (mainly production companies) to come closer to developed economies. This article highlights the aspect of creating new business models that integrate organizations around Industry 4.0 solutions and create new value for the cli…
The demand for life insurance in a developing country and the mediating role of persuasion
This study examines the demand for life insurance in a rapidly developing economic environment in South East Asia, focusing on Malaysia. The study extends the Elaboration Likelihood Model (ELM) by introducing a mediating variable 'Persuasion' in examining the demand for life insurance among policy buyers. Fuelled by the recent COVID-19 pandemic, the life insurance market is expected to grow significantly and the role of the state and regulatory b…
Customer relationship intensity and their tolerance towards purported brand scandals negatively influencing perceived CSR in consumer electronics industry
A Strategic Framework for the Sustainable Transformation of the Global Fish Supply Chains
Research on sustainable fish supply chain transformation remains fragmented across governance, financial, technological and behavioural domains, offering limited explanation for why similar initiatives produce uneven outcomes across contexts. This systematic review synthesises 213 peer‐reviewed studies from Scopus and Web of Science (1999–2025) using qualitative thematic content analysis. The synthesis develops the Layered Conditional Transformat…
Business (5 works) · Marketing (4 works) · Computer Science (3 works) · Economics (3 works) · Psychology (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Political science (2 works) · Actuarial science (1 work)