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Francisco-Javier Herrero-Gutiérrez

Biographic Data

ID3558513
NAMEFrancisco-Javier Herrero-Gutiérrez
GIVEN NAMESFrancisco-Javier
FAMILY NAMEHerrero-Gutiérrez
SIGNATUREHERRERO-GUTIÉRREZ F
AFFILIATIONSUniversidad de Salamanca
ORCID0000-0002-1362-7406
VERIFIEDYes
TOTAL WORKS23
TOTAL CITATIONS12
AUTHOR COUNT23
EDITOR COUNT0
FIRST PUBLICATION YEAR1966
LATEST PUBLICATION YEAR2025
H-INDEX2
  • Spanish football and the social network X. A case study of clubs playing in the 2023/24 season of LaLiga EA Sports

    Open Access•Francisco-Javier Herrero-Gutiérrez, Rafael Galán-Arribas et al.•ARTICLE•Observatorio (OBS•2025

    This article is part of a wider research project whose main general objective is to catalyze the creation of an observatory dedicated to the systematic exploration and continuous monitoring of sports discourse within the realm of social media. The present study undertakes an examination of the online presence of all 20 clubs participating in the 2023/24 season of the Spanish League EA Sports, specifically on the social networking platform X Emplo…

  • La Liga EA Sports en Instagram

    Open Access•Haokeqian Ye, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•VISUAL REVIEW International…•2024

    En el presente estudio se indaga sobre la visibilidad que los clubes españoles de la Liga EA Sports tienen en Instagram. A partir de técnicas principalmente cuantitativas se persiguen objetivos relacionados con la presencia de dichos clubes en la mencionada red social, así como el establecimiento de un ranking, tiempo de “vida” de estas cuentas, número de publicaciones y análisis de contenido en forma de fotografías y reels. Los resultados y conc…

  • Spanish football clubs and social media visibility

    Open Access•Francisco-Javier Herrero-Gutiérrez•ARTICLE•Online Journal of Communication…•2024

    This article quantitatively analyzes the social media visibility of the football clubs playing in the First Division of the Spanish Football League, known as LaLiga EA Sports, for sponsorship purposes. The study is based on the analysis of the presence of the 20 teams playing in the 2023/24 season of LaLiga EA Sports, on the social networks Facebook, X, Instagram and YouTube. The “language used” in the Spanish social media accounts of these clubs…

  • Spanish football clubs on social media

    Open Access•Francisco-Javier Herrero-Gutiérrez, Rafael Galán-Arribas et al.•ARTICLE•Online Journal of Communication…•2024

    The objective of this article is to examine the utilization of social media accounts in languages other than Spanish by Spanish football clubs, within the framework of a broader inquiry into the social media visibility of sports entities. The research employs a strictly quantitative methodology, centered on the content analysis of the social media accounts belonging to the 20 clubs participating in the 2023/24 season of LaLiga EA Sports. The find…

  • Informative reels on Instagram in the face of new ways of reporting to attract new audiences

    Open Access•Ma Isabel Rodríguez Fidalgo, Adriana Paíno Ambrosio et al.•ARTICLE•El Profesional de la Informacion•2023•Cited by: 1•References: 5

    In recent years, the current media ecosystem has been transformed owing to the adaptation to digital media, affecting all genres and audiovisual formats. As a result, from the point of view of participation, the viewer-user has acquired an unprecedented protagonism owing to the possibility now offered by social networks. The informative genre, far from turning its back on this reality, has allied itself with it and is exploring new ways of reachi…

  • The power of digital audio. The great transformation of radio

    Open Access•Rafael Galán-Arribas, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Revista científica de información…•2023

    Este artículo parte de la pregunta: ¿Cómo imaginas el futuro de la radio? Esta pregunta se hizo a través de una entrevista realizada de 18 expertos en audio. Según las respuestas obtenidas, existe una alta probabilidad de que los medios sean versátiles con múltiples contenidos y una amplia variedad de canales. La mayoría de los expertos comparten la idea de que la experimentación determinará el futuro de la radio, también la industria y los nuevo…

  • Instrumentos de rendición de cuentas en los medios de comunicación social de Ecuador. Percepciones de periodistas y ciudadanía

    Open Access•Abel Suing, Kruzkaya Ordóñez et al.•ARTICLE•Revista Mediterranea de…•2022

    La rendición de cuentas de los medios de comunicación constituye en un mecanismo de transparencia y proximidad con las audiencias para avanzar hacia la participación, pluralidad y diversidad, se sustenta en la ética y se complementa con normas para procurar modelos de corregulación. La presente investigación toma la tipología de instrumentos propuesta en el proyecto MediaACES para establecer la percepción de los periodistas y los ciudadanos ecuat…

  • Podcasting

    Open Access•Rafael Galán-Arribas, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Social Sciences•2022•References: 1

    The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing strategies to bring them in. As a result, radio lost its relevance and it does not feature as part of young people’s digital diet. Over the last year, the n…

  • Women Mayors in Spain

    Open Access•Francisco-Javier Herrero-Gutiérrez, Núria Simelio I Solà et al.•ARTICLE•Social Sciences•2021•Cited by: 1•References: 16

    This article analyses the differences in the level of transparency and quality of information on the institutional websites of Spanish councils depending on whether the mayor’s office is held by a woman or a man. We focus on 605 Spanish municipalities with more than 10,000 inhabitants in which women mayors represent 26.3% (n = 159) of the total. The method is based on 52 quantitative indicators divided into two thematic blocks related to municipa…

  • Transparent information and access to citizen participation on municipal websites

    Open Access•Núria Simelio I Solà, Carme Ferré-Pavia et al.•ARTICLE•El Profesional de la Informacion•2021•Cited by: 1•References: 11

    This study analyses the information and tools for citizen participation on the institutional websites of local bodies to improve participation in the management of local resources in a context following the introduction of Spain’s Transparency Law. The method is based on applying 14 indicators to analyse the institutional websites of 605 municipalities that have over 10,000 residents, located in 9 autonomous communities of the Spanish state. The …

  • Transparency and Quality of Information on Local Administration Websites. Study of the Spanish Case

    Open Access•Núria Simelio I Solà, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Observatorio (OBS•2020

    This article analyses the information and content of Spanish local administration websites following the application of the Law of Transparency. The aim is to analyze in depth issues related to the information available on political representatives, the management of economic resources, information on the municipality and the tools citizens have at their disposal for their participation. The quantitative method analyses the transparency of the ci…

  • La coexistencia de la radio y las redes sociales en el proceso de convergencia mediática en España

    Open Access•Abel Suing, Kruzkaya Ordóñez et al.•ARTICLE•Anàlisi•2020

    La convergencia mediática es parte de un proceso de transformación cultural que lleva implícitas diversas formas de consumo de información, escenario en el cual los medios de comunicación, entre ellos la radio, se sumerge para captar e interactuar con las audiencias. Ocurre también un fenómeno de reposicionamiento de la proximidad, lo que brinda nuevos impulsos a la radio tanto en sus emisiones tradicionales como en línea. Esta investigación pret…

  • Los periódicos deportivos españoles. Análisis comparativo de la noticia principal de portada en los diarios "Marca", "As", "Mundo Deportivo" y "Sport

    Open Access•Francisco Javier Herrero Gutiérrez, Francisco-Javier Herrero-Gutiérrez•ARTICLE•Estudios sobre el Mensaje…•2018•Cited by: 2•References: 1

    En España, los periódicos deportivos tienen una gran difusión; incluso uno de estos diarios, el periódico Marca, es el más leído de España, por encima de El País y El Mundo. En esta investigación se realiza un análisis comparativo, a través de un análisis de contenido aplicado sobre una muestra intencional, de las noticias principales que aparecen en las portadas de los periódicos Marca, As, Mundo Deportivo y Sport. Los resultados nos invitan a p…

  • ICT-mediated education in youth and adult literacy programmes in the Dominican Republic

    Open Access•Wiselis Rosanna Sena Rivas, Francisco Javier Herrero Gutiérrez et al.•ARTICLE•Texto Livre Linguagem e Tecnologia•2018•Cited by: 2•References: 2

    This research focuses on the relation between Education and ICT/Internet in the Dominican Republic. Specifically, we focus on the context of basic literacy education in young people and adults, the overall aim being to learn the extent to which ICT are used in adult education in that country. To this end, we administered a questionnaire to a sample of teachers to learn what digital resources they have access to, how they are used, and a diagnosis…

  • Transparencia en el sector público a través de salas de prensa online. Gestión de recursos colectivos y su información en webs municipales

    Open Access•Francisco-Javier Herrero-Gutiérrez, Fernando Martínez Vallvey et al.•ARTICLE•El Profesional de la Informacion•2017•Cited by: 4•References: 2

    This research focuses on the transparency of the public websites of the main cities of the region of Castilla y Leon (Spain). Taking as a sample the 24 towns with more than 10,000 inhabitants, this article presents the results related to management and information about the collective resources and the issues concerning the online press room. Using a fully proven methodology developed by a larger project titled Infoparticipa Map, a particularly r…

  • Lenguaje y dicción en las retransmisiones deportivas radiofónicas

    Open Access•Francisco Javier Herrero Gutiérrez, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Revista Mediterranea de…•2013

    En este artículo se analizan tres variables relacionadas con la percepción de los radioyentes castellanoleoneses de retransmisiones deportivas radiofónicas. Las variables estudiadas giran en torno a la percepción que dichos receptores tienen, por una parte, sobre el lenguaje empleado durante las retransmisiones así como, por otro lado, su percepción acerca de la velocidad de dicción de los narradores principales; por último, se estudia la percepc…

  • O Problema Da Aplicação Histórica Da Ética Do Discurso

    Open Access•Francisco-Javier Herrero-Gutiérrez, F Javier Herrero•ARTICLE•Síntese Revista de Filosofia•2010

    O autor tenta mostrar como se coloca para Apel o problema central da aplicação histórica da ética do discurso como ética da responsabilidade. Esse problema leva Apel, finalmente, a esboçar uma reconstrução racional da história capaz de possibilitar uma apropriação crítica das tradições éticas e, em especial, a passagem da moral convencional á moral pós-convencional.Abstract: The author intends to show how Apel leads with the central issue of the …

  • Manuel Lanz de Casafonda, Dialogos de Chindulza (Sobre el estado de la cultura espanola en el reinado de Fernando VI)

    Francisco-Javier Herrero-Gutiérrez, Javier Herrero et al.•ARTICLE•Hispanic Review•1976

  • Los origenes del pensamiento reaccionario espanol

    Kessel Schwartz, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Hispania•1973

  • Correspondencia familiar de Angel Ganivet (Cartas ineditas) (1888-1897)

    Martin Nozick, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Hispanic Review•1970

  • Tre studi sulla cultura spagnola

    Francisco-Javier Herrero-Gutiérrez, Javier Herrero•ARTICLE•Hispanic Review•1970

  • Angel Ganivet

    Jerome W Schweitzer, Jérôme Schweitzer et al.•ARTICLE•Hispania•1967

  • El elemento biografico en Los trabajos del infatigable creador Pio Cid

    Francisco-Javier Herrero-Gutiérrez, Javier Herrero•ARTICLE•Hispanic Review•1966•Cited by: 1

  • Transparencia en el sector público a través de salas de prensa online. Gestión de recursos colectivos y su información en webs municipales

    Open Access•Francisco-Javier Herrero-Gutiérrez, Fernando Martínez Vallvey et al.•ARTICLE•El Profesional de la Informacion•2017•Cited by: 4•References: 2

    This research focuses on the transparency of the public websites of the main cities of the region of Castilla y Leon (Spain). Taking as a sample the 24 towns with more than 10,000 inhabitants, this article presents the results related to management and information about the collective resources and the issues concerning the online press room. Using a fully proven methodology developed by a larger project titled Infoparticipa Map, a particularly r…

  • Los periódicos deportivos españoles. Análisis comparativo de la noticia principal de portada en los diarios "Marca", "As", "Mundo Deportivo" y "Sport

    Open Access•Francisco Javier Herrero Gutiérrez, Francisco-Javier Herrero-Gutiérrez•ARTICLE•Estudios sobre el Mensaje…•2018•Cited by: 2•References: 1

    En España, los periódicos deportivos tienen una gran difusión; incluso uno de estos diarios, el periódico Marca, es el más leído de España, por encima de El País y El Mundo. En esta investigación se realiza un análisis comparativo, a través de un análisis de contenido aplicado sobre una muestra intencional, de las noticias principales que aparecen en las portadas de los periódicos Marca, As, Mundo Deportivo y Sport. Los resultados nos invitan a p…

  • ICT-mediated education in youth and adult literacy programmes in the Dominican Republic

    Open Access•Wiselis Rosanna Sena Rivas, Francisco Javier Herrero Gutiérrez et al.•ARTICLE•Texto Livre Linguagem e Tecnologia•2018•Cited by: 2•References: 2

    This research focuses on the relation between Education and ICT/Internet in the Dominican Republic. Specifically, we focus on the context of basic literacy education in young people and adults, the overall aim being to learn the extent to which ICT are used in adult education in that country. To this end, we administered a questionnaire to a sample of teachers to learn what digital resources they have access to, how they are used, and a diagnosis…

  • Informative reels on Instagram in the face of new ways of reporting to attract new audiences

    Open Access•Ma Isabel Rodríguez Fidalgo, Adriana Paíno Ambrosio et al.•ARTICLE•El Profesional de la Informacion•2023•Cited by: 1•References: 5

    In recent years, the current media ecosystem has been transformed owing to the adaptation to digital media, affecting all genres and audiovisual formats. As a result, from the point of view of participation, the viewer-user has acquired an unprecedented protagonism owing to the possibility now offered by social networks. The informative genre, far from turning its back on this reality, has allied itself with it and is exploring new ways of reachi…

  • Women Mayors in Spain

    Open Access•Francisco-Javier Herrero-Gutiérrez, Núria Simelio I Solà et al.•ARTICLE•Social Sciences•2021•Cited by: 1•References: 16

    This article analyses the differences in the level of transparency and quality of information on the institutional websites of Spanish councils depending on whether the mayor’s office is held by a woman or a man. We focus on 605 Spanish municipalities with more than 10,000 inhabitants in which women mayors represent 26.3% (n = 159) of the total. The method is based on 52 quantitative indicators divided into two thematic blocks related to municipa…

  • Transparent information and access to citizen participation on municipal websites

    Open Access•Núria Simelio I Solà, Carme Ferré-Pavia et al.•ARTICLE•El Profesional de la Informacion•2021•Cited by: 1•References: 11

    This study analyses the information and tools for citizen participation on the institutional websites of local bodies to improve participation in the management of local resources in a context following the introduction of Spain’s Transparency Law. The method is based on applying 14 indicators to analyse the institutional websites of 605 municipalities that have over 10,000 residents, located in 9 autonomous communities of the Spanish state. The …

  • El elemento biografico en Los trabajos del infatigable creador Pio Cid

    Francisco-Javier Herrero-Gutiérrez, Javier Herrero•ARTICLE•Hispanic Review•1966•Cited by: 1

  • El elemento biografico en Los trabajos del infatigable creador Pio Cid

    Francisco-Javier Herrero-Gutiérrez, Javier Herrero•ARTICLE•Hispanic Review•1966•Cited by: 1

  • Angel Ganivet

    Jerome W Schweitzer, Jérôme Schweitzer et al.•ARTICLE•Hispania•1967

  • Correspondencia familiar de Angel Ganivet (Cartas ineditas) (1888-1897)

    Martin Nozick, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Hispanic Review•1970

  • Tre studi sulla cultura spagnola

    Francisco-Javier Herrero-Gutiérrez, Javier Herrero•ARTICLE•Hispanic Review•1970

  • Los origenes del pensamiento reaccionario espanol

    Kessel Schwartz, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Hispania•1973

  • Manuel Lanz de Casafonda, Dialogos de Chindulza (Sobre el estado de la cultura espanola en el reinado de Fernando VI)

    Francisco-Javier Herrero-Gutiérrez, Javier Herrero et al.•ARTICLE•Hispanic Review•1976

  • O Problema Da Aplicação Histórica Da Ética Do Discurso

    Open Access•Francisco-Javier Herrero-Gutiérrez, F Javier Herrero•ARTICLE•Síntese Revista de Filosofia•2010

    O autor tenta mostrar como se coloca para Apel o problema central da aplicação histórica da ética do discurso como ética da responsabilidade. Esse problema leva Apel, finalmente, a esboçar uma reconstrução racional da história capaz de possibilitar uma apropriação crítica das tradições éticas e, em especial, a passagem da moral convencional á moral pós-convencional.Abstract: The author intends to show how Apel leads with the central issue of the …

  • Lenguaje y dicción en las retransmisiones deportivas radiofónicas

    Open Access•Francisco Javier Herrero Gutiérrez, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Revista Mediterranea de…•2013

    En este artículo se analizan tres variables relacionadas con la percepción de los radioyentes castellanoleoneses de retransmisiones deportivas radiofónicas. Las variables estudiadas giran en torno a la percepción que dichos receptores tienen, por una parte, sobre el lenguaje empleado durante las retransmisiones así como, por otro lado, su percepción acerca de la velocidad de dicción de los narradores principales; por último, se estudia la percepc…

  • Transparencia en el sector público a través de salas de prensa online. Gestión de recursos colectivos y su información en webs municipales

    Open Access•Francisco-Javier Herrero-Gutiérrez, Fernando Martínez Vallvey et al.•ARTICLE•El Profesional de la Informacion•2017•Cited by: 4•References: 2

    This research focuses on the transparency of the public websites of the main cities of the region of Castilla y Leon (Spain). Taking as a sample the 24 towns with more than 10,000 inhabitants, this article presents the results related to management and information about the collective resources and the issues concerning the online press room. Using a fully proven methodology developed by a larger project titled Infoparticipa Map, a particularly r…

  • Los periódicos deportivos españoles. Análisis comparativo de la noticia principal de portada en los diarios "Marca", "As", "Mundo Deportivo" y "Sport

    Open Access•Francisco Javier Herrero Gutiérrez, Francisco-Javier Herrero-Gutiérrez•ARTICLE•Estudios sobre el Mensaje…•2018•Cited by: 2•References: 1

    En España, los periódicos deportivos tienen una gran difusión; incluso uno de estos diarios, el periódico Marca, es el más leído de España, por encima de El País y El Mundo. En esta investigación se realiza un análisis comparativo, a través de un análisis de contenido aplicado sobre una muestra intencional, de las noticias principales que aparecen en las portadas de los periódicos Marca, As, Mundo Deportivo y Sport. Los resultados nos invitan a p…

  • ICT-mediated education in youth and adult literacy programmes in the Dominican Republic

    Open Access•Wiselis Rosanna Sena Rivas, Francisco Javier Herrero Gutiérrez et al.•ARTICLE•Texto Livre Linguagem e Tecnologia•2018•Cited by: 2•References: 2

    This research focuses on the relation between Education and ICT/Internet in the Dominican Republic. Specifically, we focus on the context of basic literacy education in young people and adults, the overall aim being to learn the extent to which ICT are used in adult education in that country. To this end, we administered a questionnaire to a sample of teachers to learn what digital resources they have access to, how they are used, and a diagnosis…

  • Transparency and Quality of Information on Local Administration Websites. Study of the Spanish Case

    Open Access•Núria Simelio I Solà, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Observatorio (OBS•2020

    This article analyses the information and content of Spanish local administration websites following the application of the Law of Transparency. The aim is to analyze in depth issues related to the information available on political representatives, the management of economic resources, information on the municipality and the tools citizens have at their disposal for their participation. The quantitative method analyses the transparency of the ci…

  • La coexistencia de la radio y las redes sociales en el proceso de convergencia mediática en España

    Open Access•Abel Suing, Kruzkaya Ordóñez et al.•ARTICLE•Anàlisi•2020

    La convergencia mediática es parte de un proceso de transformación cultural que lleva implícitas diversas formas de consumo de información, escenario en el cual los medios de comunicación, entre ellos la radio, se sumerge para captar e interactuar con las audiencias. Ocurre también un fenómeno de reposicionamiento de la proximidad, lo que brinda nuevos impulsos a la radio tanto en sus emisiones tradicionales como en línea. Esta investigación pret…

  • Women Mayors in Spain

    Open Access•Francisco-Javier Herrero-Gutiérrez, Núria Simelio I Solà et al.•ARTICLE•Social Sciences•2021•Cited by: 1•References: 16

    This article analyses the differences in the level of transparency and quality of information on the institutional websites of Spanish councils depending on whether the mayor’s office is held by a woman or a man. We focus on 605 Spanish municipalities with more than 10,000 inhabitants in which women mayors represent 26.3% (n = 159) of the total. The method is based on 52 quantitative indicators divided into two thematic blocks related to municipa…

  • Transparent information and access to citizen participation on municipal websites

    Open Access•Núria Simelio I Solà, Carme Ferré-Pavia et al.•ARTICLE•El Profesional de la Informacion•2021•Cited by: 1•References: 11

    This study analyses the information and tools for citizen participation on the institutional websites of local bodies to improve participation in the management of local resources in a context following the introduction of Spain’s Transparency Law. The method is based on applying 14 indicators to analyse the institutional websites of 605 municipalities that have over 10,000 residents, located in 9 autonomous communities of the Spanish state. The …

  • Instrumentos de rendición de cuentas en los medios de comunicación social de Ecuador. Percepciones de periodistas y ciudadanía

    Open Access•Abel Suing, Kruzkaya Ordóñez et al.•ARTICLE•Revista Mediterranea de…•2022

    La rendición de cuentas de los medios de comunicación constituye en un mecanismo de transparencia y proximidad con las audiencias para avanzar hacia la participación, pluralidad y diversidad, se sustenta en la ética y se complementa con normas para procurar modelos de corregulación. La presente investigación toma la tipología de instrumentos propuesta en el proyecto MediaACES para establecer la percepción de los periodistas y los ciudadanos ecuat…

  • Podcasting

    Open Access•Rafael Galán-Arribas, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Social Sciences•2022•References: 1

    The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing strategies to bring them in. As a result, radio lost its relevance and it does not feature as part of young people’s digital diet. Over the last year, the n…

  • Informative reels on Instagram in the face of new ways of reporting to attract new audiences

    Open Access•Ma Isabel Rodríguez Fidalgo, Adriana Paíno Ambrosio et al.•ARTICLE•El Profesional de la Informacion•2023•Cited by: 1•References: 5

    In recent years, the current media ecosystem has been transformed owing to the adaptation to digital media, affecting all genres and audiovisual formats. As a result, from the point of view of participation, the viewer-user has acquired an unprecedented protagonism owing to the possibility now offered by social networks. The informative genre, far from turning its back on this reality, has allied itself with it and is exploring new ways of reachi…

  • The power of digital audio. The great transformation of radio

    Open Access•Rafael Galán-Arribas, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•Revista científica de información…•2023

    Este artículo parte de la pregunta: ¿Cómo imaginas el futuro de la radio? Esta pregunta se hizo a través de una entrevista realizada de 18 expertos en audio. Según las respuestas obtenidas, existe una alta probabilidad de que los medios sean versátiles con múltiples contenidos y una amplia variedad de canales. La mayoría de los expertos comparten la idea de que la experimentación determinará el futuro de la radio, también la industria y los nuevo…

  • La Liga EA Sports en Instagram

    Open Access•Haokeqian Ye, Francisco-Javier Herrero-Gutiérrez et al.•ARTICLE•VISUAL REVIEW International…•2024

    En el presente estudio se indaga sobre la visibilidad que los clubes españoles de la Liga EA Sports tienen en Instagram. A partir de técnicas principalmente cuantitativas se persiguen objetivos relacionados con la presencia de dichos clubes en la mencionada red social, así como el establecimiento de un ranking, tiempo de “vida” de estas cuentas, número de publicaciones y análisis de contenido en forma de fotografías y reels. Los resultados y conc…

  • Spanish football clubs and social media visibility

    Open Access•Francisco-Javier Herrero-Gutiérrez•ARTICLE•Online Journal of Communication…•2024

    This article quantitatively analyzes the social media visibility of the football clubs playing in the First Division of the Spanish Football League, known as LaLiga EA Sports, for sponsorship purposes. The study is based on the analysis of the presence of the 20 teams playing in the 2023/24 season of LaLiga EA Sports, on the social networks Facebook, X, Instagram and YouTube. The “language used” in the Spanish social media accounts of these clubs…

  • Spanish football clubs on social media

    Open Access•Francisco-Javier Herrero-Gutiérrez, Rafael Galán-Arribas et al.•ARTICLE•Online Journal of Communication…•2024

    The objective of this article is to examine the utilization of social media accounts in languages other than Spanish by Spanish football clubs, within the framework of a broader inquiry into the social media visibility of sports entities. The research employs a strictly quantitative methodology, centered on the content analysis of the social media accounts belonging to the 20 clubs participating in the 2023/24 season of LaLiga EA Sports. The find…

  • Spanish football and the social network X. A case study of clubs playing in the 2023/24 season of LaLiga EA Sports

    Open Access•Francisco-Javier Herrero-Gutiérrez, Rafael Galán-Arribas et al.•ARTICLE•Observatorio (OBS•2025

    This article is part of a wider research project whose main general objective is to catalyze the creation of an observatory dedicated to the systematic exploration and continuous monitoring of sports discourse within the realm of social media. The present study undertakes an examination of the online presence of all 20 clubs participating in the 2023/24 season of the Spanish League EA Sports, specifically on the social networking platform X Emplo…

Art (11 works) · Political science (11 works) · Humanities (9 works) · Media and Digital Communication (9 works) · Business (8 works) · Advertising (6 works) · Sociology (6 works) · Computer Science (5 works) · Geography (5 works) · Psychology (5 works)

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