María Cruz López-De-Ayala
Biographic Data
| ID | 3559944 |
|---|---|
| NAME | María Cruz López-De-Ayala |
| GIVEN NAMES | María Cruz |
| FAMILY NAME | López-De-Ayala |
| SIGNATURE | LÓPEZ-DE-AYALA M C |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| ORCID | 0000-0002-6989-866X |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Entre lo real y lo artificial. Contenidos, emociones e interacción de influencers virtuales y humanos
Los influencers se han convertido en actores sociales seguidos por millones de personas en todo el mundo. La automatización de estas figuras digitales ha dado lugar a los influencers virtuales que emergen como simulaciones casi humanas que aspiran a la autenticidad. Para observar si sus estrategias comunicativas, su emocionalidad y la praxis de la audiencia se asemejan a las de los influencers reales, se analizan 514 publicaciones compartidas por…
Instagrammers adolescentes: Creación, hiperexposición de las chicas y participación de la audiencia
Instagram impulsa la cultura digital visual a través de sus propias lenguas vernáculas en la que los instagrammers adolescentes se desenvuelven de forma natural, lo que les convierte en líderes de opinión para millones de seguidores en todo el mundo. Buscan viralizar contenidos con los que fidelizar e incrementar el compromiso de sus seguidores. Para avanzar en la comprensión del marco de producción e interrelación entre influencers y seguidores,…
The impact of the Covid-19 pandemic. The perception of communications executives in companies: The role and challenges of internal communication
The Covid-19 pandemic has tested the role of internal communication (IC) in managing adaptation to change and digitalisation in companies, in the context of a sudden switch to implementing remote working, the reorientation and temporary interruption of activity and mass redundancies. With the aim of analysing the effect of Covid-19 on the assessment of corporate communication managers regarding the business environment and the challenges faced by…
Televisión e infancia: Cinco años después del código de autorregulación
En el contexto de transformaciones tecnológicas que dibuja el encendido digital, la gestión y explotación de la TDT plantea importantes desafíos a las operadoras. Entre ellos destaca el reto de programar contenidos que aseguren una correcta alfabetización de los menores y su protección frente a la violencia o comportamientos sociales nocivos. Un equipo de investigadores de la Universidad Rey Juan Carlos hemos realizado el seguimiento de los conte…
Problematic internet use: The preference for online social interaction and the motives for using the Internet as a mediating factor
The preference for online social interaction has been seen as an antecedent for problematic use of the Internet and social networks, which is associated with problems of social anxiety and a lack of social skills. Based on a survey with a representative sample of 524 students in Compulsory Secondary Education (aged 12-14) in the Autonomous Region of Madrid (Spain), the role of motives of use as a factor that explains the problematic use of the In…
Mediación parental y habilidades digitales de los adolescentes de la Comunidad de Madrid: Competencias y desempeño
Introducción: Un uso positivo de internet y de los medios sociales, aprovechando sus oportunidades o afrontando sus peligros, requiere de habilidades digitales. La mediación parental es considerada como un factor crítico para que los adolescentes adquieran estos conocimientos y habilidades digitales, adoptándolos en su comportamiento cotidiano. Metodología: Este artículo examina las relaciones entre las diferentes formas de mediación parental rep…
Differentiated Uses of Social Networking Platforms among Young People in the Autonomous Region of Madrid
Young people make intensive and varied use of social networks, which depends on individual differences and use motives. This study analyses the different ways in which young people use the main social media platforms and the role that gender, age and social class play in users' behaviour with a representative sample of young people aged 17-24 in the Community of Madrid (Spain) (N = 533). Women and the youngest people (17-19 years of age) used soc…
The dilemmas of parental mediation: Continuities from parenting in general
This article examines how much parent-child interactions around the online world reflect broader, more long-standing parent-child relations and parenting dilemmas. It does so through exploring the meanings that parents give to their parenting practices and the beliefs that underlie parental mediation of their children's online activities as well as the reasons for any differences between their broader normative approach to parental mediation and …
Características y percepciones sobre el uso de las plataformas de redes sociales y dispositivos tecnológicos por parte de los adolescentes
El crecimiento exponencial del acceso a dispositivos móviles está fomentando un uso ubicuo y más intensivo de ciertos servicios y aplicaciones online. Este artículo aborda las características de los usos que los menores realizan tanto de los dispositivos de acceso a las redes sociales como de las plataformas que las contienen. Mediante una encuesta aplicada a una muestra representativa de adolescentes de la Comunidad de Madrid matriculados en la …
Hábitos y actitudes de los jóvenes ante las redes sociales: Influencia del sexo, edad y clase social
Young people show differential levels of participation in social networks linked to their different motivation to participate, even though their use is very high and intensive. In this study, a map of the most relevant social network practices of young people is constructed, with a particular focus on identifying participatory uses and studying their attitudes towards these spaces that support or limit their online behavior, while taking into acc…
Smartphone, menores y vulnerabilidades. Revisión de la literatura
En la última década ha proliferado la literatura académica sobre los riesgos y oportunidades de las actividades en red entre los niños y jóvenes. El crecimiento exponencial del uso de los dispositivos digitales y nuevas aplicaciones está cambiando las condiciones de acceso a Internet de los niños, esto implica la aparición de nuevos desafíos en términos de seguridad en la red. Hoy en día los teléfonos inteligentes acompañan a los menores en cualq…
Nuevas estrategias de mediación parental en el uso de las redes sociales por adolescentes
The diversity, complexity and changing nature of parental mediation practices for adolescent online use contribute to the failure to achieve a consensual typology among scientific community. Over twenty-six interviews with parents of adolescent and preadolescent children (from 9 to 17 years) of the Community of Madrid, this work aims to update the types of intervention of parents to mediate the use of their children’s Internet, paying special att…
Motivations of youth audiences to content creation and dissemination on social network sites
Young people show very high and intensive levels of social networks use. However, users have different levels of involvement as regards their degree of interactivity in these platforms. Supported by uses and gratifications theory and applying a factor analysis, the motivations that explain their participation in several profiles of social networks and differences between those who do and those who do not comment are analysed. Based on a self-admi…
Twitter como plataforma de los alcaldes para la comunicación pública
In the context of an increasing political skepticism, Twitter is an alternative to promote communication with citizens and to involve them in the municipal agenda. Through monitoring and content analysis of the profiles opened in Twitter by the mayors of provincial capitals and presidents of autonomous cities of Spain, the aim of the article is to examine how they are making use of this microblogging site and the possibilities of participation th…
Problematic Internet use among Spanish adolescents: The predictive role of Internet preference and family relationships
Inasmuch as adolescents are intensive Internet users, concern about the negative effects of Internet on their social wellbeing and their daily lives has also become a matter of social interest. Based on a representative sample of 2077 Spanish adolescents, this study analyses the influence on perceived discomfort from lack of online access and the negative consequences on daily lives as perceived by the adolescents themselves of two factors: on th…
The influence of social networks on the adolescents’ online practices
The aim of this article is to study in depth the changes taking place in the habits of adolescents using online communication, particularly due to the dramatic arrival of social networks in their daily lives, and the sociocultural implications of these processes. The research methodology focuses on a selfadministered questionnaire applied nationally. Based on the results of a survey of a representative national sample of 2,077 adolescents (12 to …
The influence of social networks on the adolescents’ online practices
The aim of this article is to study in depth the changes taking place in the habits of adolescents using online communication, particularly due to the dramatic arrival of social networks in their daily lives, and the sociocultural implications of these processes. The research methodology focuses on a selfadministered questionnaire applied nationally. Based on the results of a survey of a representative national sample of 2,077 adolescents (12 to …
Hábitos y actitudes de los jóvenes ante las redes sociales: Influencia del sexo, edad y clase social
Young people show differential levels of participation in social networks linked to their different motivation to participate, even though their use is very high and intensive. In this study, a map of the most relevant social network practices of young people is constructed, with a particular focus on identifying participatory uses and studying their attitudes towards these spaces that support or limit their online behavior, while taking into acc…
Differentiated Uses of Social Networking Platforms among Young People in the Autonomous Region of Madrid
Young people make intensive and varied use of social networks, which depends on individual differences and use motives. This study analyses the different ways in which young people use the main social media platforms and the role that gender, age and social class play in users' behaviour with a representative sample of young people aged 17-24 in the Community of Madrid (Spain) (N = 533). Women and the youngest people (17-19 years of age) used soc…
Twitter como plataforma de los alcaldes para la comunicación pública
In the context of an increasing political skepticism, Twitter is an alternative to promote communication with citizens and to involve them in the municipal agenda. Through monitoring and content analysis of the profiles opened in Twitter by the mayors of provincial capitals and presidents of autonomous cities of Spain, the aim of the article is to examine how they are making use of this microblogging site and the possibilities of participation th…
Problematic Internet use among Spanish adolescents: The predictive role of Internet preference and family relationships
Inasmuch as adolescents are intensive Internet users, concern about the negative effects of Internet on their social wellbeing and their daily lives has also become a matter of social interest. Based on a representative sample of 2077 Spanish adolescents, this study analyses the influence on perceived discomfort from lack of online access and the negative consequences on daily lives as perceived by the adolescents themselves of two factors: on th…
The influence of social networks on the adolescents’ online practices
The aim of this article is to study in depth the changes taking place in the habits of adolescents using online communication, particularly due to the dramatic arrival of social networks in their daily lives, and the sociocultural implications of these processes. The research methodology focuses on a selfadministered questionnaire applied nationally. Based on the results of a survey of a representative national sample of 2,077 adolescents (12 to …
Twitter como plataforma de los alcaldes para la comunicación pública
In the context of an increasing political skepticism, Twitter is an alternative to promote communication with citizens and to involve them in the municipal agenda. Through monitoring and content analysis of the profiles opened in Twitter by the mayors of provincial capitals and presidents of autonomous cities of Spain, the aim of the article is to examine how they are making use of this microblogging site and the possibilities of participation th…
Problematic Internet use among Spanish adolescents: The predictive role of Internet preference and family relationships
Inasmuch as adolescents are intensive Internet users, concern about the negative effects of Internet on their social wellbeing and their daily lives has also become a matter of social interest. Based on a representative sample of 2077 Spanish adolescents, this study analyses the influence on perceived discomfort from lack of online access and the negative consequences on daily lives as perceived by the adolescents themselves of two factors: on th…
Smartphone, menores y vulnerabilidades. Revisión de la literatura
En la última década ha proliferado la literatura académica sobre los riesgos y oportunidades de las actividades en red entre los niños y jóvenes. El crecimiento exponencial del uso de los dispositivos digitales y nuevas aplicaciones está cambiando las condiciones de acceso a Internet de los niños, esto implica la aparición de nuevos desafíos en términos de seguridad en la red. Hoy en día los teléfonos inteligentes acompañan a los menores en cualq…
Nuevas estrategias de mediación parental en el uso de las redes sociales por adolescentes
The diversity, complexity and changing nature of parental mediation practices for adolescent online use contribute to the failure to achieve a consensual typology among scientific community. Over twenty-six interviews with parents of adolescent and preadolescent children (from 9 to 17 years) of the Community of Madrid, this work aims to update the types of intervention of parents to mediate the use of their children’s Internet, paying special att…
Motivations of youth audiences to content creation and dissemination on social network sites
Young people show very high and intensive levels of social networks use. However, users have different levels of involvement as regards their degree of interactivity in these platforms. Supported by uses and gratifications theory and applying a factor analysis, the motivations that explain their participation in several profiles of social networks and differences between those who do and those who do not comment are analysed. Based on a self-admi…
The dilemmas of parental mediation: Continuities from parenting in general
This article examines how much parent-child interactions around the online world reflect broader, more long-standing parent-child relations and parenting dilemmas. It does so through exploring the meanings that parents give to their parenting practices and the beliefs that underlie parental mediation of their children's online activities as well as the reasons for any differences between their broader normative approach to parental mediation and …
Características y percepciones sobre el uso de las plataformas de redes sociales y dispositivos tecnológicos por parte de los adolescentes
El crecimiento exponencial del acceso a dispositivos móviles está fomentando un uso ubicuo y más intensivo de ciertos servicios y aplicaciones online. Este artículo aborda las características de los usos que los menores realizan tanto de los dispositivos de acceso a las redes sociales como de las plataformas que las contienen. Mediante una encuesta aplicada a una muestra representativa de adolescentes de la Comunidad de Madrid matriculados en la …
Hábitos y actitudes de los jóvenes ante las redes sociales: Influencia del sexo, edad y clase social
Young people show differential levels of participation in social networks linked to their different motivation to participate, even though their use is very high and intensive. In this study, a map of the most relevant social network practices of young people is constructed, with a particular focus on identifying participatory uses and studying their attitudes towards these spaces that support or limit their online behavior, while taking into acc…
Mediación parental y habilidades digitales de los adolescentes de la Comunidad de Madrid: Competencias y desempeño
Introducción: Un uso positivo de internet y de los medios sociales, aprovechando sus oportunidades o afrontando sus peligros, requiere de habilidades digitales. La mediación parental es considerada como un factor crítico para que los adolescentes adquieran estos conocimientos y habilidades digitales, adoptándolos en su comportamiento cotidiano. Metodología: Este artículo examina las relaciones entre las diferentes formas de mediación parental rep…
Differentiated Uses of Social Networking Platforms among Young People in the Autonomous Region of Madrid
Young people make intensive and varied use of social networks, which depends on individual differences and use motives. This study analyses the different ways in which young people use the main social media platforms and the role that gender, age and social class play in users' behaviour with a representative sample of young people aged 17-24 in the Community of Madrid (Spain) (N = 533). Women and the youngest people (17-19 years of age) used soc…
Televisión e infancia: Cinco años después del código de autorregulación
En el contexto de transformaciones tecnológicas que dibuja el encendido digital, la gestión y explotación de la TDT plantea importantes desafíos a las operadoras. Entre ellos destaca el reto de programar contenidos que aseguren una correcta alfabetización de los menores y su protección frente a la violencia o comportamientos sociales nocivos. Un equipo de investigadores de la Universidad Rey Juan Carlos hemos realizado el seguimiento de los conte…
Problematic internet use: The preference for online social interaction and the motives for using the Internet as a mediating factor
The preference for online social interaction has been seen as an antecedent for problematic use of the Internet and social networks, which is associated with problems of social anxiety and a lack of social skills. Based on a survey with a representative sample of 524 students in Compulsory Secondary Education (aged 12-14) in the Autonomous Region of Madrid (Spain), the role of motives of use as a factor that explains the problematic use of the In…
The impact of the Covid-19 pandemic. The perception of communications executives in companies: The role and challenges of internal communication
The Covid-19 pandemic has tested the role of internal communication (IC) in managing adaptation to change and digitalisation in companies, in the context of a sudden switch to implementing remote working, the reorientation and temporary interruption of activity and mass redundancies. With the aim of analysing the effect of Covid-19 on the assessment of corporate communication managers regarding the business environment and the challenges faced by…
Instagrammers adolescentes: Creación, hiperexposición de las chicas y participación de la audiencia
Instagram impulsa la cultura digital visual a través de sus propias lenguas vernáculas en la que los instagrammers adolescentes se desenvuelven de forma natural, lo que les convierte en líderes de opinión para millones de seguidores en todo el mundo. Buscan viralizar contenidos con los que fidelizar e incrementar el compromiso de sus seguidores. Para avanzar en la comprensión del marco de producción e interrelación entre influencers y seguidores,…
Entre lo real y lo artificial. Contenidos, emociones e interacción de influencers virtuales y humanos
Los influencers se han convertido en actores sociales seguidos por millones de personas en todo el mundo. La automatización de estas figuras digitales ha dado lugar a los influencers virtuales que emergen como simulaciones casi humanas que aspiran a la autenticidad. Para observar si sus estrategias comunicativas, su emocionalidad y la praxis de la audiencia se asemejan a las de los influencers reales, se analizan 514 publicaciones compartidas por…
Impact of Technology on Adolescents (10 works) · Psychology (10 works) · Political science (9 works) · Social Media and Politics (9 works) · Social Psychology (8 works) · Child Development and Digital Technology (7 works) · Social Psychology (7 works) · Sociology (7 works) · Humanities (6 works) · Media and Digital Communication (6 works)