Amparo Baviera-Puig
Biographic Data
| ID | 3561196 |
|---|---|
| NAME | Amparo Baviera-Puig |
| GIVEN NAMES | Amparo |
| FAMILY NAME | Baviera-Puig |
| SIGNATURE | BAVIERA-PUIG A |
| AFFILIATIONS | Universitat Politècnica de València |
| ORCID | 0000-0002-2258-1155 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Consumer decision-making in the wine market: Insights from the Valencian Community
Purpose This study explores wine consumer preferences in the Valencian Community through a territorial and segmented lens. While wine consumption has been widely examined, no research has systematically compared the provinces of Valencia, Castellón and Alicante. The aim is to identify key wine attributes, interprovincial differences and distinct consumer segments. Design/methodology/approach A survey was administered to 504 wine consumers across …
Who leads the conversation? Influential Twitter users during a niche sporting event
Fans of niche sports generally find minimal content in mainstream media due to their limited audience. Instead, social media offers them the opportunity to follow these specific sports. The dynamics behind digital media are based on individual participation, hence some prominent users lead the social conversation thanks to their capacity to influence. However, the complexity of the concept of influence and the existence of multiple parameters for…
Proposal of a New Orange Selection Process Using Sensory Panels and AHP
Although the consumption of fruits and vegetables is being promoted by different institutions as a key question of public health, their consumption is decreasing and their waste is increasing. To address this situation, we propose to include the consumer's perception of the quality (from a sensory point of view) of a fruit, in particular Valencian oranges, in the supplier's selection process by retailers. To do so, we use a combination of consume…
Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018
Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were an…
Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study
Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent diffe…
Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018
Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were an…
Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study
Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent diffe…
Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study
Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent diffe…
Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018
Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were an…
Proposal of a New Orange Selection Process Using Sensory Panels and AHP
Although the consumption of fruits and vegetables is being promoted by different institutions as a key question of public health, their consumption is decreasing and their waste is increasing. To address this situation, we propose to include the consumer's perception of the quality (from a sensory point of view) of a fruit, in particular Valencian oranges, in the supplier's selection process by retailers. To do so, we use a combination of consume…
Who leads the conversation? Influential Twitter users during a niche sporting event
Fans of niche sports generally find minimal content in mainstream media due to their limited audience. Instead, social media offers them the opportunity to follow these specific sports. The dynamics behind digital media are based on individual participation, hence some prominent users lead the social conversation thanks to their capacity to influence. However, the complexity of the concept of influence and the existence of multiple parameters for…
Consumer decision-making in the wine market: Insights from the Valencian Community
Purpose This study explores wine consumer preferences in the Valencian Community through a territorial and segmented lens. While wine consumption has been widely examined, no research has systematically compared the provinces of Valencia, Castellón and Alicante. The aim is to identify key wine attributes, interprovincial differences and distinct consumer segments. Design/methodology/approach A survey was administered to 504 wine consumers across …
Business (4 works) · Computer Science (4 works) · Advertising (3 works) · Marketing (3 works) · Psychology (3 works) · Social media (3 works) · Sports, Gender, and Society (3 works) · World Wide Web (3 works) · Analytic hierarchy process (2 works) · Conversation (2 works)