Khwanjira Ponsree
Biographic Data
| ID | 3561887 |
|---|---|
| NAME | Khwanjira Ponsree |
| GIVEN NAMES | Khwanjira |
| FAMILY NAME | Ponsree |
| SIGNATURE | PONSREE K |
| AFFILIATIONS | Khon Kaen University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The influence of carbon perception on sustainable behaviors: Tailoring sustainability strategies based on individuals' levels of openness to green technology adoption
Global concerns over rising carbon emissions emphasize the critical role of individual actions in mitigating climate change. Technology provides a powerful means to support sustainable behavior, offering tools that help individuals monitor, manage, and reduce their carbon footprints effectively. This study extends the value-belief-norm theory to examine how perceived carbon impact influences sustainable behavior, focusing on how openness to green…
Carbon labels and rewards: Driving Sustainable Consumer Purchase Decisions Through Incentive-Based Strategies
Promoting sustainable consumer behavior is vital for achieving climate goals. This study examines how carbon labels and rewards influence sustainable purchase intention (SPI) within green loyalty programs. Integrating the Theory of Planned Behavior (TPB) and Expectancy-Value Theory (EVT), it analyzes the effects of transparency in carbon labeling (TCL), pro-environmental attitude (PEA), subjective norm influence (SNI), perceived behavioral contro…
QR code payment in Thailand 4.0 era: Expand the understanding of perceived susceptibility to Covid-19 in the TAM theory
The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post Covid-19 Situation in Thailand
This research paper focuses on mobile banking acceptance among Generation Z users by combining the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) theory, as well as extending the theories with perceived trust and risk. During the COVID-19 pandemic, the online questionnaire survey was distributed using Google Forms, and the sample group was Thai Generation Z who were aged between 18 and 25 year…
The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post Covid-19 Situation in Thailand
This research paper focuses on mobile banking acceptance among Generation Z users by combining the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) theory, as well as extending the theories with perceived trust and risk. During the COVID-19 pandemic, the online questionnaire survey was distributed using Google Forms, and the sample group was Thai Generation Z who were aged between 18 and 25 year…
The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post Covid-19 Situation in Thailand
This research paper focuses on mobile banking acceptance among Generation Z users by combining the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) theory, as well as extending the theories with perceived trust and risk. During the COVID-19 pandemic, the online questionnaire survey was distributed using Google Forms, and the sample group was Thai Generation Z who were aged between 18 and 25 year…
QR code payment in Thailand 4.0 era: Expand the understanding of perceived susceptibility to Covid-19 in the TAM theory
The influence of carbon perception on sustainable behaviors: Tailoring sustainability strategies based on individuals' levels of openness to green technology adoption
Global concerns over rising carbon emissions emphasize the critical role of individual actions in mitigating climate change. Technology provides a powerful means to support sustainable behavior, offering tools that help individuals monitor, manage, and reduce their carbon footprints effectively. This study extends the value-belief-norm theory to examine how perceived carbon impact influences sustainable behavior, focusing on how openness to green…
Carbon labels and rewards: Driving Sustainable Consumer Purchase Decisions Through Incentive-Based Strategies
Promoting sustainable consumer behavior is vital for achieving climate goals. This study examines how carbon labels and rewards influence sustainable purchase intention (SPI) within green loyalty programs. Integrating the Theory of Planned Behavior (TPB) and Expectancy-Value Theory (EVT), it analyzes the effects of transparency in carbon labeling (TCL), pro-environmental attitude (PEA), subjective norm influence (SNI), perceived behavioral contro…
Business (3 works) · Psychology (3 works) · Social Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Applied Psychology (2 works) · Computer Science (2 works) · Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Medicine (2 works)