Nathan Maccoby
Biographic Data
| ID | 356208 |
|---|---|
| NAME | Nathan Maccoby |
| GIVEN NAMES | Nathan |
| FAMILY NAME | Maccoby |
| SIGNATURE | MACCOBY N |
| AFFILIATIONS | Stanford University |
| VERIFIED | No |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 62 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1950 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 4 |
Visceral abdominal fat is correlated with whole-body fat and physical activity among 8-y-old children at risk of obesity
Both SAT and VAT in 8-y-old children at risk of obesity are most closely associated with whole-body fat. However, after control for whole-body fat, greater physical activity is only associated with lower VAT, not SAT, in these children.
How an Unhealthy Product Is Sold
Journal Article How an Unhealthy Product Is Sold: Cigarette Advertising in Magazines, 1960–1985 Get access David G. Altman, David G. Altman 1David G. Altman and Cheryl L. Albright are Research Associates in the Department of Medicine, Michael D. Slater is a doctoral candidate in the Department of Communication, and Nathan Maccoby is Peck Professor of International Communication Emeritus, all at Stanford University 2Address reprint requests to Dav…
Pilot study of smoking, alcohol and drug abuse prevention
A longitudinal pilot study gathered data on the onset and prevention of smoking, alcohol, and drug abuse among 526 students from two junior-high-schools in California. Over two school years, students who were trained to resist social pressures toward tobacco, alcohol, and drug use began smoking at less than one-half the rate of those who did not receive special training. Frequent alcohol and marijuana use was also less prevalent among the student…
The Role of Opinion Leadership in a Cardiovascular Health Education Campaign
Opinion leadership was measured as it occurred during a major heart disease prevention field experiment in three California communities, each with a population of about 15,000. It was hypothesized that a risk-reduction intervention strategy which utilized mass media, plus change agent instruction, would generate more extensive opinion leadership than would an intervention solely consisting of mass media. Random samples of subjects were selected f…
Bringing the California Health Report up to Date
Nathan Maccoby, John W. Farquhar; Bringing the California Health Report up to Date, Journal of Communication, Volume 26, Issue 1, 1 March 1976, Pages 56–57
Communication for Health
Nathan Maccoby, John W. Farquhar; Communication for Health: Unselling Heart Disease, Journal of Communication, Volume 25, Issue 3, 1 September 1975, Pages
Communicating Specialized Science Information to a Lay Audience
In spite of widespread concern over the state of public science knowledge, relatively little empirical research has been done toward improving the communication of science information to laymen. This paper reports the results of an empirical, quasi-experimental study on textual variables in science writing and their effects on a lay audience. Strong relationships were found between textual variables such as readability and use of example, and aud…
Statement by SPSSI on current IQ controversy
Racial factors in intelligence—A rebuttal
On resistance to persuasive communications
Social Judgment
Homeostatic Theory in Attitude Change
The theory of attitude change in recent years has given particular attention to processes involving the re-establishment of equilibrium. Here is a masterful summary and critique of these theoretical developments which was read at the annual conference of the American Association for Public Opinion Research in Berkeley, California, on May 5, 1961
Social reinforcement in attitude change
A Method for the Analysis of the News Coverage of Industry
Journal Article A Method for the Analysis of the News Coverage of Industry Get access NATHAN MACCOBY, NATHAN MACCOBY Search for other works by this author on: Oxford Academic Google Scholar FREDDIE O. SABGHIR, FREDDIE O. SABGHIR Search for other works by this author on: Oxford Academic Google Scholar BRYANT CUSHING BRYANT CUSHING Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 14, Issue 4,…
On resistance to persuasive communications
Pilot study of smoking, alcohol and drug abuse prevention
A longitudinal pilot study gathered data on the onset and prevention of smoking, alcohol, and drug abuse among 526 students from two junior-high-schools in California. Over two school years, students who were trained to resist social pressures toward tobacco, alcohol, and drug use began smoking at less than one-half the rate of those who did not receive special training. Frequent alcohol and marijuana use was also less prevalent among the student…
How an Unhealthy Product Is Sold
Journal Article How an Unhealthy Product Is Sold: Cigarette Advertising in Magazines, 1960–1985 Get access David G. Altman, David G. Altman 1David G. Altman and Cheryl L. Albright are Research Associates in the Department of Medicine, Michael D. Slater is a doctoral candidate in the Department of Communication, and Nathan Maccoby is Peck Professor of International Communication Emeritus, all at Stanford University 2Address reprint requests to Dav…
Social reinforcement in attitude change
Social Judgment
Homeostatic Theory in Attitude Change
The theory of attitude change in recent years has given particular attention to processes involving the re-establishment of equilibrium. Here is a masterful summary and critique of these theoretical developments which was read at the annual conference of the American Association for Public Opinion Research in Berkeley, California, on May 5, 1961
The Role of Opinion Leadership in a Cardiovascular Health Education Campaign
Opinion leadership was measured as it occurred during a major heart disease prevention field experiment in three California communities, each with a population of about 15,000. It was hypothesized that a risk-reduction intervention strategy which utilized mass media, plus change agent instruction, would generate more extensive opinion leadership than would an intervention solely consisting of mass media. Random samples of subjects were selected f…
A Method for the Analysis of the News Coverage of Industry
Journal Article A Method for the Analysis of the News Coverage of Industry Get access NATHAN MACCOBY, NATHAN MACCOBY Search for other works by this author on: Oxford Academic Google Scholar FREDDIE O. SABGHIR, FREDDIE O. SABGHIR Search for other works by this author on: Oxford Academic Google Scholar BRYANT CUSHING BRYANT CUSHING Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 14, Issue 4,…
Homeostatic Theory in Attitude Change
The theory of attitude change in recent years has given particular attention to processes involving the re-establishment of equilibrium. Here is a masterful summary and critique of these theoretical developments which was read at the annual conference of the American Association for Public Opinion Research in Berkeley, California, on May 5, 1961
Social reinforcement in attitude change
Social Judgment
On resistance to persuasive communications
Statement by SPSSI on current IQ controversy
Racial factors in intelligence—A rebuttal
Communicating Specialized Science Information to a Lay Audience
In spite of widespread concern over the state of public science knowledge, relatively little empirical research has been done toward improving the communication of science information to laymen. This paper reports the results of an empirical, quasi-experimental study on textual variables in science writing and their effects on a lay audience. Strong relationships were found between textual variables such as readability and use of example, and aud…
Communication for Health
Nathan Maccoby, John W. Farquhar; Communication for Health: Unselling Heart Disease, Journal of Communication, Volume 25, Issue 3, 1 September 1975, Pages
Bringing the California Health Report up to Date
Nathan Maccoby, John W. Farquhar; Bringing the California Health Report up to Date, Journal of Communication, Volume 26, Issue 1, 1 March 1976, Pages 56–57
The Role of Opinion Leadership in a Cardiovascular Health Education Campaign
Opinion leadership was measured as it occurred during a major heart disease prevention field experiment in three California communities, each with a population of about 15,000. It was hypothesized that a risk-reduction intervention strategy which utilized mass media, plus change agent instruction, would generate more extensive opinion leadership than would an intervention solely consisting of mass media. Random samples of subjects were selected f…
Pilot study of smoking, alcohol and drug abuse prevention
A longitudinal pilot study gathered data on the onset and prevention of smoking, alcohol, and drug abuse among 526 students from two junior-high-schools in California. Over two school years, students who were trained to resist social pressures toward tobacco, alcohol, and drug use began smoking at less than one-half the rate of those who did not receive special training. Frequent alcohol and marijuana use was also less prevalent among the student…
How an Unhealthy Product Is Sold
Journal Article How an Unhealthy Product Is Sold: Cigarette Advertising in Magazines, 1960–1985 Get access David G. Altman, David G. Altman 1David G. Altman and Cheryl L. Albright are Research Associates in the Department of Medicine, Michael D. Slater is a doctoral candidate in the Department of Communication, and Nathan Maccoby is Peck Professor of International Communication Emeritus, all at Stanford University 2Address reprint requests to Dav…
Visceral abdominal fat is correlated with whole-body fat and physical activity among 8-y-old children at risk of obesity
Both SAT and VAT in 8-y-old children at risk of obesity are most closely associated with whole-body fat. However, after control for whole-body fat, greater physical activity is only associated with lower VAT, not SAT, in these children.
Psychology (9 works) · Sociology (8 works) · Computer Science (5 works) · Library science (5 works) · Medicine (5 works) · Media studies (4 works) · Political science (4 works) · Social Psychology (4 works) · Media Studies and Communication (3 works) · Climate Change Communication and Perception (2 works)