Liz Gee
Biographic Data
| ID | 3563101 |
|---|---|
| NAME | Liz Gee |
| GIVEN NAMES | Liz |
| FAMILY NAME | Gee |
| SIGNATURE | GEE L |
| AFFILIATIONS | University of the Arts London |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Ethics in influencer marketing
Influencer marketing has evolved into a dynamic marketing strategy. Despite this surge, its associated ethical implications have been largely overlooked in scholarly discourse. This study addresses this critical gap by delving into the ethical issues of influencer marketing through a two-stage study. Study 1 carried out a systematic literature review of 116 research articles using the 5W1H framework to synthesize existing fragmented literature. T…
Googling Fashion
This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic research in this subject area. Using Burberry-a British luxury fashion house-as an example, we compare several parametric and nonparametric forecasting techni…
Googling Fashion
This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic research in this subject area. Using Burberry-a British luxury fashion house-as an example, we compare several parametric and nonparametric forecasting techni…
Googling Fashion
This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic research in this subject area. Using Burberry-a British luxury fashion house-as an example, we compare several parametric and nonparametric forecasting techni…
Ethics in influencer marketing
Influencer marketing has evolved into a dynamic marketing strategy. Despite this surge, its associated ethical implications have been largely overlooked in scholarly discourse. This study addresses this critical gap by delving into the ethical issues of influencer marketing through a two-stage study. Study 1 carried out a systematic literature review of 116 research articles using the 5W1H framework to synthesize existing fragmented literature. T…
Artificial Intelligence (1 works) · Artificial neural network (1 works) · Autoregressive integrated moving average (1 works) · Autoregressive model (1 works) · Big data (1 works) · Computer Science (1 works) · Data mining (1 works) · Digital Marketing and Social Media (1 works) · Econometrics (1 works) · Economics (1 works)