Lidia Gil-Muñana
Biographic Data
| ID | 3564345 |
|---|---|
| NAME | Lidia Gil-Muñana |
| GIVEN NAMES | Lidia |
| FAMILY NAME | Gil-Muñana |
| SIGNATURE | GIL-MUÑANA L |
| ORCID | 0000-0003-0553-6173 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Is this an ad? How influencers disclose paid content after a change in the law
As of July 2022, the Spanish government explicitly requires influencers to disclose commercial content. However, there is no standardised model for this. This study, therefore, analyses how influencers disclose paid content and whether any significant changes came into being after the law came into force. For this purpose, a content analysis was conducted on 903 Instagram publications with brand mentions from 40 Spanish influencers. The results d…
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Is this an ad? How influencers disclose paid content after a change in the law
As of July 2022, the Spanish government explicitly requires influencers to disclose commercial content. However, there is no standardised model for this. This study, therefore, analyses how influencers disclose paid content and whether any significant changes came into being after the law came into force. For this purpose, a content analysis was conducted on 903 Instagram publications with brand mentions from 40 Spanish influencers. The results d…
Advertising (1 works) · Business (1 works) · Content (measure theory (1 works) · Content analysis (1 works) · Context (archaeology (1 works) · Digital Communication and Language (1 works) · Digital Marketing and Social Media (1 works) · General partnership (1 works) · Government (linguistics (1 works) · History (1 works)