Lluís Mas-Manchón
Biographic Data
| ID | 3564495 |
|---|---|
| NAME | Lluís Mas-Manchón |
| GIVEN NAMES | Lluís |
| FAMILY NAME | Mas-Manchón |
| SIGNATURE | MAS-MANCHÓN L |
| AFFILIATIONS | Universitat Pompeu Fabra |
| ORCID | 0000-0003-2239-4082 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the crisis, personal impact, and political ideology) to predict situational skepticism towards CSR communication during a large-scale external crisis. An onlin…
The Relevance of Communication Between Alzheimer’s Patients and Their Caregivers. Effective Prosody Strategies to Improve Communication
One of the most critical factors in Alzheimer's disease (AD) is communication between patients and caregivers. A relevant part of the way of speaking is what is known as prosody, or the variations a speaker makes when talking. To our knowledge, no research has analyzed the relevance of communication for caregivers when speaking with AD patients or what they consider the most effective strategies to communicate with them. Therefore, this pilot stu…
Differences Across Generations in the Perception of the Ethical, Social, Environmental, and Labor Responsibilities of the Most Reputed Spanish Organizations
The implementation of integrated corporate communications can be challenging for organizations owing to three main requirements: (i) genuinely committing with corporate social responsibility (CSR) beyond product profitability,(ii) effectively integrating the UN 2030 Agenda, and (iii) meeting the expectations of a wide variety of stakeholders, particularly those belonging to the younger generations. Generation Z is a particularly relevant generati…
GobiernoCriminal! Frames de la extrema derecha española durante la primera ola del Covid-19
Los partidos extremistas se han convertido en actores políticos importantes en el Parlamento Europeo y participan en coaliciones nacionales o regionales. El partido español Vox defiende una combinación de tradición, conservadurismo, nacionalismo, liberalismo y valores de la extrema derecha. Vox se ha convertido en la tercera fuerza del Parlamento español, creciendo rápidamente ante las medidas sociales adoptadas en España. Sin el control de los m…
Politicized celebrities against far-right on Twitter. Political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
Politicized celebrities may assume the role of leaders to counter politicians’ monopoly of political representation and to bring social awareness to specific causes (Street, 2004; Wheeler, 2013). This paper analyzes the impact of politicized celebrities in Twitter among politicized and non-politicized audiences. We focus on the case of the Catalan singer Rosalia, who published a short explicit tweet against the Spanish far-right populist party Vo…
Speakers’ expressions before and in a public presentation. Pleasantness, emotional valence, credibility, and comprehension effects
When a speaker engages in public speaking, the expression shown while delivering the speech determines the effectiveness of the communication and can be very influential in organizational settings. However, in public speaking, the audience can often see the speaker before the presentation begins. Therefore, the public could hypothetically gain an impression on the basis of the speakers’ expressions even before performing the presentation. With th…
Innovation in Advertising and Branding Communication
status: Published
Do online support groups influence the well-being of patients with diabetes
Diabetes is one of the most challenging long-term diseases (LTD) nowadays. Diabetes is associated with dietary restrictions, medical treatments and a strict life style, and has important emotional implications. The aim of this study is to analyze the impact of participating in online support groups (OSG) and participants’ emotional well-being, social support, self-esteem and motivation. An online survey was disseminated in online forums about dia…
Estructura de los tweets políticos durante las campañas electorales de 2015 y 2016 en España
Twitter has become one of the main media for spreading political messages. The structure of these messages, or tweets, is compounded by four elements –text, hashtags, mentions, and links- that can be used, organized, and repeated with the only limitation of 140 characters at most. The objective of this work is to analyze how users of political conversations gave structure to their tweets, and what the impact this structure has in the spread or re…
The Sound of Music or the History of Trump and Clinton Family Singers
Sound branding has been eventually used to recognize the brand and associated with certain values. Despite being a powerful branding resource, especially in political campaigns, music is still underrated in both practitioners' and researchers' fields of action. The objective of this study is to analyze the potential of music to conduct a political branding strategy by itself. Six campaign ads from the 2016 U.S. elections are analyzed acoustically…
Estructura formal, textual y oral del discurso público
Estructura formal, textual y oral del discurso públicoExisten tres competencias comunicativas muy valoradas en la sociedad de la información. Primero, la búsqueda, selección y gestión de grandes cantidades de información. Segundo, la redacción de textos claros, concisos y rigurosos. Y en tercer lugar, la exposición y defensa oral de esta información en un discurso público. Tradicionalmente, los estudios de periodismo han abordado estas competenci…
Caracterización prosódica del foco de tema y rema en las noticias
The study of prosody with regard to the paralinguistic function is progressing in two areas, the discursive analysis of the information structure, and the prosodic analysis of textual categories. On one hand, the oral information discourse in the media is an established exemplary type of discourse thus its analysis is patterned-oriented. On the other, the news locution is a still a sort of an announcers’ challenge due to the most peculiar communi…
Modelo sistêmico para o processamento acústico da fala
This article proposes a model for human-machine communication that brings new perspectives for the development of speech processing systems. The model presented can be proved to be applied to continuous speech processing, processing to search criteria to enable the automatic segmentation units news information of any utterance from a speaker intra perspective
Modelo superestructural de la noticia en Televisión
There exist a specific model for the pragmatics of the TV news that connects the formal, textual and vocal aspects of discourse. From a functionalist, systemic and fully communication approach, the piece of news is defined as an efficient message perfectly structured in three levels. This implies that the format every piece of news take determine an accurate structure for the text in paragraphs, phrases and words, and at the time determine an ann…
GobiernoCriminal! Frames de la extrema derecha española durante la primera ola del Covid-19
Los partidos extremistas se han convertido en actores políticos importantes en el Parlamento Europeo y participan en coaliciones nacionales o regionales. El partido español Vox defiende una combinación de tradición, conservadurismo, nacionalismo, liberalismo y valores de la extrema derecha. Vox se ha convertido en la tercera fuerza del Parlamento español, creciendo rápidamente ante las medidas sociales adoptadas en España. Sin el control de los m…
Estructura de los tweets políticos durante las campañas electorales de 2015 y 2016 en España
Twitter has become one of the main media for spreading political messages. The structure of these messages, or tweets, is compounded by four elements –text, hashtags, mentions, and links- that can be used, organized, and repeated with the only limitation of 140 characters at most. The objective of this work is to analyze how users of political conversations gave structure to their tweets, and what the impact this structure has in the spread or re…
Modelo superestructural de la noticia en Televisión
There exist a specific model for the pragmatics of the TV news that connects the formal, textual and vocal aspects of discourse. From a functionalist, systemic and fully communication approach, the piece of news is defined as an efficient message perfectly structured in three levels. This implies that the format every piece of news take determine an accurate structure for the text in paragraphs, phrases and words, and at the time determine an ann…
Modelo sistêmico para o processamento acústico da fala
This article proposes a model for human-machine communication that brings new perspectives for the development of speech processing systems. The model presented can be proved to be applied to continuous speech processing, processing to search criteria to enable the automatic segmentation units news information of any utterance from a speaker intra perspective
Caracterización prosódica del foco de tema y rema en las noticias
The study of prosody with regard to the paralinguistic function is progressing in two areas, the discursive analysis of the information structure, and the prosodic analysis of textual categories. On one hand, the oral information discourse in the media is an established exemplary type of discourse thus its analysis is patterned-oriented. On the other, the news locution is a still a sort of an announcers’ challenge due to the most peculiar communi…
Estructura formal, textual y oral del discurso público
Estructura formal, textual y oral del discurso públicoExisten tres competencias comunicativas muy valoradas en la sociedad de la información. Primero, la búsqueda, selección y gestión de grandes cantidades de información. Segundo, la redacción de textos claros, concisos y rigurosos. Y en tercer lugar, la exposición y defensa oral de esta información en un discurso público. Tradicionalmente, los estudios de periodismo han abordado estas competenci…
Estructura de los tweets políticos durante las campañas electorales de 2015 y 2016 en España
Twitter has become one of the main media for spreading political messages. The structure of these messages, or tweets, is compounded by four elements –text, hashtags, mentions, and links- that can be used, organized, and repeated with the only limitation of 140 characters at most. The objective of this work is to analyze how users of political conversations gave structure to their tweets, and what the impact this structure has in the spread or re…
The Sound of Music or the History of Trump and Clinton Family Singers
Sound branding has been eventually used to recognize the brand and associated with certain values. Despite being a powerful branding resource, especially in political campaigns, music is still underrated in both practitioners' and researchers' fields of action. The objective of this study is to analyze the potential of music to conduct a political branding strategy by itself. Six campaign ads from the 2016 U.S. elections are analyzed acoustically…
Do online support groups influence the well-being of patients with diabetes
Diabetes is one of the most challenging long-term diseases (LTD) nowadays. Diabetes is associated with dietary restrictions, medical treatments and a strict life style, and has important emotional implications. The aim of this study is to analyze the impact of participating in online support groups (OSG) and participants’ emotional well-being, social support, self-esteem and motivation. An online survey was disseminated in online forums about dia…
Innovation in Advertising and Branding Communication
status: Published
Politicized celebrities against far-right on Twitter. Political preferences and activity of users retweeting Rosalia’s anti Vox tweet after the 2019 general elections in Spain
Politicized celebrities may assume the role of leaders to counter politicians’ monopoly of political representation and to bring social awareness to specific causes (Street, 2004; Wheeler, 2013). This paper analyzes the impact of politicized celebrities in Twitter among politicized and non-politicized audiences. We focus on the case of the Catalan singer Rosalia, who published a short explicit tweet against the Spanish far-right populist party Vo…
Speakers’ expressions before and in a public presentation. Pleasantness, emotional valence, credibility, and comprehension effects
When a speaker engages in public speaking, the expression shown while delivering the speech determines the effectiveness of the communication and can be very influential in organizational settings. However, in public speaking, the audience can often see the speaker before the presentation begins. Therefore, the public could hypothetically gain an impression on the basis of the speakers’ expressions even before performing the presentation. With th…
GobiernoCriminal! Frames de la extrema derecha española durante la primera ola del Covid-19
Los partidos extremistas se han convertido en actores políticos importantes en el Parlamento Europeo y participan en coaliciones nacionales o regionales. El partido español Vox defiende una combinación de tradición, conservadurismo, nacionalismo, liberalismo y valores de la extrema derecha. Vox se ha convertido en la tercera fuerza del Parlamento español, creciendo rápidamente ante las medidas sociales adoptadas en España. Sin el control de los m…
The Relevance of Communication Between Alzheimer’s Patients and Their Caregivers. Effective Prosody Strategies to Improve Communication
One of the most critical factors in Alzheimer's disease (AD) is communication between patients and caregivers. A relevant part of the way of speaking is what is known as prosody, or the variations a speaker makes when talking. To our knowledge, no research has analyzed the relevance of communication for caregivers when speaking with AD patients or what they consider the most effective strategies to communicate with them. Therefore, this pilot stu…
Differences Across Generations in the Perception of the Ethical, Social, Environmental, and Labor Responsibilities of the Most Reputed Spanish Organizations
The implementation of integrated corporate communications can be challenging for organizations owing to three main requirements: (i) genuinely committing with corporate social responsibility (CSR) beyond product profitability,(ii) effectively integrating the UN 2030 Agenda, and (iii) meeting the expectations of a wide variety of stakeholders, particularly those belonging to the younger generations. Generation Z is a particularly relevant generati…
The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the crisis, personal impact, and political ideology) to predict situational skepticism towards CSR communication during a large-scale external crisis. An onlin…
Political science (8 works) · Art (5 works) · Humanities (5 works) · Psychology (5 works) · Business (4 works) · Cultural and political discourse analysis (4 works) · Linguistics (4 works) · Philosophy (4 works) · Advertising (3 works) · Journalism and Media Studies (3 works)