Adriana Margarita Turriate Guzmán
Biographic Data
| ID | 3565429 |
|---|---|
| NAME | Adriana Margarita Turriate Guzmán |
| GIVEN NAMES | Adriana Margarita Turriate |
| FAMILY NAME | Guzmán |
| SIGNATURE | GUZMÁN A M T |
| AFFILIATIONS | Private University of the North |
| ORCID | 0000-0003-1171-0027 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The relational marketing of a K-pop group and the loyalty of the Peruvian fandom
The objective of this research was to determine the relationship between relational marketing on social media by the K-pop group Seventeen and the loyalty of their Peruvian fandom during 2022. Using a quantitative approach, descriptive-correlational scope, and non-experimental cross-sectional design, surveys were administered to 384 Peruvian fans, selected by sampling for non-finite populations. The questionnaire used was processed using SPSS sof…
Análisis de los estereotipos femeninos representados en la saga cinematográfica Harry Potter
El presente estudio tiene como objetivo el analizar los estereotipos femeninos representados en la saga Harry Potter. La investigación es cualitativa. Se usa, como método, el análisis de contenido; y como técnica de investigación, la observación. Los resultados de la investigación indicaron que, las mujeres de estudio, aunque tienen variedad de color de ojos y cabello, todas son de piel blanca; incluso la mayoría solo usa el maquillaje natural pa…
No prominent works on this page.
Análisis de los estereotipos femeninos representados en la saga cinematográfica Harry Potter
El presente estudio tiene como objetivo el analizar los estereotipos femeninos representados en la saga Harry Potter. La investigación es cualitativa. Se usa, como método, el análisis de contenido; y como técnica de investigación, la observación. Los resultados de la investigación indicaron que, las mujeres de estudio, aunque tienen variedad de color de ojos y cabello, todas son de piel blanca; incluso la mayoría solo usa el maquillaje natural pa…
The relational marketing of a K-pop group and the loyalty of the Peruvian fandom
The objective of this research was to determine the relationship between relational marketing on social media by the K-pop group Seventeen and the loyalty of their Peruvian fandom during 2022. Using a quantitative approach, descriptive-correlational scope, and non-experimental cross-sectional design, surveys were administered to 384 Peruvian fans, selected by sampling for non-finite populations. The questionnaire used was processed using SPSS sof…
Art (1 work) · Art history (1 work) · Asian Culture and Media Studies (1 work) · Digital Marketing and Social Media (1 work) · Fandom (1 work) · Folklore, Mythology, and Literature Studies (1 work) · Harry potter (1 work) · Loyalty (1 work) · Media Influence and Health (1 work) · Psychology (1 work)