Terry Mughan
Biographic Data
| ID | 3567871 |
|---|---|
| NAME | Terry Mughan |
| GIVEN NAMES | Terry |
| FAMILY NAME | Mughan |
| SIGNATURE | MUGHAN T |
| AFFILIATIONS | University of Victoria |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Strategic ethnography and reinvigorating Tesco Plc: Leveraging inside/ out bicultural bridging in multicultural teams
This paper focuses on a study of Tesco Plc conducted in 2011, in which we trained a multicultural team of nine Asian managers to become in-house ethnographers of Tesco UK for a 3-month period studying 52 stores in the UK with dual objectives of helping Tesco (1) to understand and evaluate the core practices that comprised the essence of Tesco's home country advantage, and (2) to identify sources of learning from Tesco's foreign subsidiaries to ai…
Strategic ethnography and reinvigorating Tesco Plc: Leveraging inside/ out bicultural bridging in multicultural teams
This paper focuses on a study of Tesco Plc conducted in 2011, in which we trained a multicultural team of nine Asian managers to become in-house ethnographers of Tesco UK for a 3-month period studying 52 stores in the UK with dual objectives of helping Tesco (1) to understand and evaluate the core practices that comprised the essence of Tesco's home country advantage, and (2) to identify sources of learning from Tesco's foreign subsidiaries to ai…
Strategic ethnography and reinvigorating Tesco Plc: Leveraging inside/ out bicultural bridging in multicultural teams
This paper focuses on a study of Tesco Plc conducted in 2011, in which we trained a multicultural team of nine Asian managers to become in-house ethnographers of Tesco UK for a 3-month period studying 52 stores in the UK with dual objectives of helping Tesco (1) to understand and evaluate the core practices that comprised the essence of Tesco's home country advantage, and (2) to identify sources of learning from Tesco's foreign subsidiaries to ai…
Bridging (networking (1 works) · Business (1 works) · Competition (biology (1 works) · Ethnography (1 works) · International Business and FDI (1 works) · International Student and Expatriate Challenges (1 works) · Migration, Ethnicity, and Economy (1 works) · Multiculturalism (1 works) · Multinational corporation (1 works) · Pedagogy (1 works)