Zung Nguyen
Biographic Data
| ID | 3567910 |
|---|---|
| NAME | Zung Nguyen |
| GIVEN NAMES | Zung |
| FAMILY NAME | Nguyen |
| SIGNATURE | NGUYEN Z |
| AFFILIATIONS | London School of Economics and Political Science |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
Have You Heard? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid
The "bottom of the pyramid" concept has promised companies that they can simultaneously create wealth and social impact when serving the world's poorest customers. In reality, companies have faced multiple challenges when trying to acquire and retain customers in the "bottom of the pyramid". This case study captures the journey of one such company that is operating low-cost private schools in slums and remote villages in an African country. Despi…
No prominent works on this page.
Have You Heard? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid
The "bottom of the pyramid" concept has promised companies that they can simultaneously create wealth and social impact when serving the world's poorest customers. In reality, companies have faced multiple challenges when trying to acquire and retain customers in the "bottom of the pyramid". This case study captures the journey of one such company that is operating low-cost private schools in slums and remote villages in an African country. Despi…
Advertising (1 work) · Anthropological Studies and Insights (1 work) · Bottom of the pyramid (1 work) · Business (1 work) · Computer Science (1 work) · Construct (python library (1 work) · Ethnography (1 work) · Innovation and Socioeconomic Development (1 work) · Linguistics (1 work) · Marketing (1 work)