Muhammad Umair Wattoo
Biographic Data
| ID | 356818 |
|---|---|
| NAME | Muhammad Umair Wattoo |
| GIVEN NAMES | Muhammad Umair |
| FAMILY NAME | Wattoo |
| SIGNATURE | WATTOO M U |
| AFFILIATIONS | Jiangsu University |
| ORCID | 0000-0003-2284-0695 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Exploring green purchase behavior in online agricultural markets: A multi-phase consumer decision model
Purpose This study aims to explore consumer behavior in terms of pre-, actual, and post-purchase behavior of green agricultural food products based on planned behavior and social exchange theory. Design/methodology/approach A longitudinal study design was employed, utilizing a structured questionnaire to collect data from the same 473 respondents across different phases. Findings The findings reveal that quality factors significantly influence co…
The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry
The purpose of this study is to examine digital environmental, social, and governance (Digital ESG) practices in fundamentally changing brand perception elements, including brand image (BI), brand trust (BT), brand love (BL), brand attitude (BA), and their influence on social media engagement intention in the beauty industry which leads toward the overall engagement behavior of consumers in an online platform. A conceptual model was proposed, and…
Shaping E-commerce Experiences: Unraveling the Impact of Service Quality on Youth Customer Behavior in a Developing Nation
Firms of all stripes recognize that retaining satisfied customers in the current e-commerce cutthroat and digital market relies on delivering exceptional customer service. This longitudinal study aims to examine the relationship between service quality, customer satisfaction, and behavior in an online shopping environment, emphasizing the youth of Pakistan. A research model was developed and tested using two phases of customer data ( n = 331). Th…
Towards sustainable manufacturing: Unpacking green practices’ impact on environmental performance in Pakistan
Unhiding Nexus Between Service Quality, Customer Satisfaction, Complaints, and Loyalty in Online Shopping Environment in Pakistan
Due to the recent development in online shopping, the e-commerce business has experienced significant growth. However, in developing nations such as Pakistan, the concept of e-commerce is yet in its early stages, and there are several roadblocks to users using this platform. Therefore, this study aimed to identify the nexus between service quality (SQ), customer satisfaction (CS), customer complaints, and loyalty in the online shopping environmen…
Perceived Threat of Covid-19 Contagion and Frontline Paramedics’ Agonistic Behaviour: Employing a Stressor–Strain–Outcome Perspective
Historically, infectious diseases have been the leading cause of human psychosomatic strain and death tolls. This research investigated the recent threat of COVID-19 contagion, especially its impact among frontline paramedics treating patients with COVID-19, and their perception of self-infection, which ultimately increases their agonistic behaviour. Based on the stressor-strain-outcome paradigm, a research model was proposed and investigated usi…
Urban agriculture can transform the sustainable food security for urban dwellers in Pakistan
Unhiding Nexus Between Service Quality, Customer Satisfaction, Complaints, and Loyalty in Online Shopping Environment in Pakistan
Due to the recent development in online shopping, the e-commerce business has experienced significant growth. However, in developing nations such as Pakistan, the concept of e-commerce is yet in its early stages, and there are several roadblocks to users using this platform. Therefore, this study aimed to identify the nexus between service quality (SQ), customer satisfaction (CS), customer complaints, and loyalty in the online shopping environmen…
Perceived Threat of Covid-19 Contagion and Frontline Paramedics’ Agonistic Behaviour: Employing a Stressor–Strain–Outcome Perspective
Historically, infectious diseases have been the leading cause of human psychosomatic strain and death tolls. This research investigated the recent threat of COVID-19 contagion, especially its impact among frontline paramedics treating patients with COVID-19, and their perception of self-infection, which ultimately increases their agonistic behaviour. Based on the stressor-strain-outcome paradigm, a research model was proposed and investigated usi…
Urban agriculture can transform the sustainable food security for urban dwellers in Pakistan
Unhiding Nexus Between Service Quality, Customer Satisfaction, Complaints, and Loyalty in Online Shopping Environment in Pakistan
Due to the recent development in online shopping, the e-commerce business has experienced significant growth. However, in developing nations such as Pakistan, the concept of e-commerce is yet in its early stages, and there are several roadblocks to users using this platform. Therefore, this study aimed to identify the nexus between service quality (SQ), customer satisfaction (CS), customer complaints, and loyalty in the online shopping environmen…
Towards sustainable manufacturing: Unpacking green practices’ impact on environmental performance in Pakistan
Exploring green purchase behavior in online agricultural markets: A multi-phase consumer decision model
Purpose This study aims to explore consumer behavior in terms of pre-, actual, and post-purchase behavior of green agricultural food products based on planned behavior and social exchange theory. Design/methodology/approach A longitudinal study design was employed, utilizing a structured questionnaire to collect data from the same 473 respondents across different phases. Findings The findings reveal that quality factors significantly influence co…
The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry
The purpose of this study is to examine digital environmental, social, and governance (Digital ESG) practices in fundamentally changing brand perception elements, including brand image (BI), brand trust (BT), brand love (BL), brand attitude (BA), and their influence on social media engagement intention in the beauty industry which leads toward the overall engagement behavior of consumers in an online platform. A conceptual model was proposed, and…
Shaping E-commerce Experiences: Unraveling the Impact of Service Quality on Youth Customer Behavior in a Developing Nation
Firms of all stripes recognize that retaining satisfied customers in the current e-commerce cutthroat and digital market relies on delivering exceptional customer service. This longitudinal study aims to examine the relationship between service quality, customer satisfaction, and behavior in an online shopping environment, emphasizing the youth of Pakistan. A research model was developed and tested using two phases of customer data ( n = 331). Th…
Business (6 works) · Advertising (4 works) · Marketing (4 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Agriculture (2 works) · Consumer behaviour (2 works) · Customer Service Quality and Loyalty (2 works) · Environmental Sustainability in Business (2 works)