Karlan Müller Muniz
Biographic Data
| ID | 3590743 |
|---|---|
| NAME | Karlan Müller Muniz |
| GIVEN NAMES | Karlan Müller |
| FAMILY NAME | Muniz |
| SIGNATURE | MUNIZ K M |
| AFFILIATIONS | Pontifícia Universidade Católica do Paraná |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Consumer storytelling of brand archetypal enactments
The study here probes the perspective that consumers use certain brands as actors that play roles in the consumers’ lives and that help consumers as protagonists to enact roles that give them the feelings of achievement, well-being, and/or emotional excitement. The method enables the uncovering of archetypes as unconscious forces that drive consumers to specific actions implicitly and to a less extent, explicitly. The study employs two techniques…
Consumer storytelling of brand archetypal enactments
The study here probes the perspective that consumers use certain brands as actors that play roles in the consumers’ lives and that help consumers as protagonists to enact roles that give them the feelings of achievement, well-being, and/or emotional excitement. The method enables the uncovering of archetypes as unconscious forces that drive consumers to specific actions implicitly and to a less extent, explicitly. The study employs two techniques…
Consumer storytelling of brand archetypal enactments
The study here probes the perspective that consumers use certain brands as actors that play roles in the consumers’ lives and that help consumers as protagonists to enact roles that give them the feelings of achievement, well-being, and/or emotional excitement. The method enables the uncovering of archetypes as unconscious forces that drive consumers to specific actions implicitly and to a less extent, explicitly. The study employs two techniques…
Advertising (1 work) · Aesthetics (1 work) · Archetype (1 work) · Art (1 work) · Artificial Intelligence (1 work) · Audit (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Fashion and Cultural Textiles (1 work)