Julia Valeiras‐jurado
Biographic Data
| ID | 3592466 |
|---|---|
| NAME | Julia Valeiras‐jurado |
| GIVEN NAMES | Julia |
| FAMILY NAME | Valeiras‐jurado |
| SIGNATURE | JURADO J V |
| AFFILIATIONS | Ghent University |
| ORCID | 0000-0001-8487-4968 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Multimodal engagement strategies in science dissemination: A case study of TED talks and YouTube science videos
The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic background. This adaptation has been referred to as recontextualization. In the case of the formats that concern this study, that is, TEDx Talks and YouTube science dissemination videos, their multimodal nature suggests that reco…
Governmentality-in-action: The pursuit of happiness and identity-work in graduate career coaching interaction
Foucault’s notion of governmentality has been the focus of much research. However, little work provides an account of how governmentality is enacted as social practice. Using transcripts of naturally-occurring talk taken from a face-to-face coaching session and text taken from a career consultant’s website as data, the purpose of this paper is to make visible, and thus analysable, the way in which governmentality and the regulation of identities …
Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos
As science communication goes beyond the traditional borders of academia, new science dissemination genres emerge. This paper presents a multimodal analysis of two online science videos uploaded to YouTube: a recorded TEDx talk and a PBS Space Time video. We have determined the existence of two layers of modes in online science videos: embodied and filmic modes. The former are deployed by the speaker, while the latter are added to the ensemble du…
Multimodal persuasive strategies in product pitches
The product pitch is a widespread genre within business communication and is used to introduce a product in the market. Product pitches are meant to convince an audience of the value of the product they introduce. Because they are subjected to strict time constraints, these presentations need to be particularly effective in their persuasive efforts, and speakers need to make the best use of all the semiotic resources they have at their disposal t…
Developing multimodal communicative competence in emerging academic and professional genres
In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field and Research Pitches (RPs) in the academic field. The former are short presentations that introduce …
Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies
Product pitches, research dissemination talks and conference presentations are three oral genres that share important characteristics. Previous literature has described them as multimodal and persuasive oral genres and has shown that speakers resort to multimodal persuasive strategies to achieve their communicative goals. However, they are used in different contexts, which is likely to affect their use of multimodal persuasion, and raises questio…
When pointing becomes more than pointing: Multimodal evaluation in product pitches
Multimodal enactment of characters in conference presentations
In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference presentations, is frequently achieved through a combination of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to achieving effective communication in this genre. However, our understanding of p…
Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies
Product pitches, research dissemination talks and conference presentations are three oral genres that share important characteristics. Previous literature has described them as multimodal and persuasive oral genres and has shown that speakers resort to multimodal persuasive strategies to achieve their communicative goals. However, they are used in different contexts, which is likely to affect their use of multimodal persuasion, and raises questio…
Multimodal enactment of characters in conference presentations
In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference presentations, is frequently achieved through a combination of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to achieving effective communication in this genre. However, our understanding of p…
Multimodal enactment of characters in conference presentations
In academic oral genres such as conference presentations, speakers resort to more than words to convey meaning. Research also suggests that persuasion, an important element of the communicative purpose of conference presentations, is frequently achieved through a combination of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to achieving effective communication in this genre. However, our understanding of p…
Developing multimodal communicative competence in emerging academic and professional genres
In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field and Research Pitches (RPs) in the academic field. The former are short presentations that introduce …
Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies
Product pitches, research dissemination talks and conference presentations are three oral genres that share important characteristics. Previous literature has described them as multimodal and persuasive oral genres and has shown that speakers resort to multimodal persuasive strategies to achieve their communicative goals. However, they are used in different contexts, which is likely to affect their use of multimodal persuasion, and raises questio…
When pointing becomes more than pointing: Multimodal evaluation in product pitches
Multimodal persuasive strategies in product pitches
The product pitch is a widespread genre within business communication and is used to introduce a product in the market. Product pitches are meant to convince an audience of the value of the product they introduce. Because they are subjected to strict time constraints, these presentations need to be particularly effective in their persuasive efforts, and speakers need to make the best use of all the semiotic resources they have at their disposal t…
Governmentality-in-action: The pursuit of happiness and identity-work in graduate career coaching interaction
Foucault’s notion of governmentality has been the focus of much research. However, little work provides an account of how governmentality is enacted as social practice. Using transcripts of naturally-occurring talk taken from a face-to-face coaching session and text taken from a career consultant’s website as data, the purpose of this paper is to make visible, and thus analysable, the way in which governmentality and the regulation of identities …
Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos
As science communication goes beyond the traditional borders of academia, new science dissemination genres emerge. This paper presents a multimodal analysis of two online science videos uploaded to YouTube: a recorded TEDx talk and a PBS Space Time video. We have determined the existence of two layers of modes in online science videos: embodied and filmic modes. The former are deployed by the speaker, while the latter are added to the ensemble du…
Multimodal engagement strategies in science dissemination: A case study of TED talks and YouTube science videos
The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic background. This adaptation has been referred to as recontextualization. In the case of the formats that concern this study, that is, TEDx Talks and YouTube science dissemination videos, their multimodal nature suggests that reco…
Psychology (7 works) · Computer Science (6 works) · Discourse Analysis in Language Studies (6 works) · Linguistics (6 works) · Artificial Intelligence (5 works) · Multimodality (5 works) · Semiotics (5 works) · Social Psychology (4 works) · Sociology (4 works) · World Wide Web (4 works)