Koji Kobayashi
Biographic Data
| ID | 3600539 |
|---|---|
| NAME | Koji Kobayashi |
| GIVEN NAMES | Koji |
| FAMILY NAME | Kobayashi |
| SIGNATURE | KOBAYASHI K |
| AFFILIATIONS | Otaru University of Commerce |
| ORCID | 0000-0002-6742-6781 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 35 |
| WORKS AS AUTHOR | 15 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 3 |
Corporate Cosmopolitanism, Glocalization and Cyber Ethno-Nationalism
This chapter examines the case of Nike Japan’s online commercial film You Can’t Stop Us: The Future Isn’t Waiting , which was a localized version of Nike’s global advertising campaign launched during the COVID-19 global pandemic in 2020. Drawing on cosmopolitan themes of diversity and inclusion derived from its American version, Nike Japan’s commercial localized its narrative based on real-life stories of three young female football/soccer player…
Sports Mega-Events in Asia
Introduction to the Special Issue
In the span of four years from 2018 to 2022, three consecutive Olympic Games were held in East Asia – namely PyeongChang 2018 in South Korea, Tokyo 2020 in Japan and Beijing 2022 in China. Given the geographic concentration of global multi-sports mega-events in the Far East, this period has been referred to as the ‘East Asian era' of the Olympic Games. This introduction to the special issue outlines two major themes of the changes during the East…
Sports Mega-Events in Asia
Sports mega-events and cosmopolitan nationalism
Sports mega-events, like the Rugby World Cup, are often considered as a major platform for the celebration and reinforcement of nationalism. However, there is an emerging strand of research which contends that the host nations are increasingly presenting themselves with diverse, inclusive and cosmopolitan characteristics and, in turn, forms of nationalism have undergone some noticeable changes in more recent times. In this paper, we pursue an arg…
Service Providing Hosts’ Perceptions and Responses to an Evolving Chinese Tourist Market
The past two decades has seen a flourishing of research on the characteristics and behaviors of Chinese tourists. Much early research viewed this phenomenon through an essentialist cultural lens; presuming a relatively static and homogeneous market. Recent scholarship has criticized this approach, as risking creating or reinforcing stereotypes of tourists, and overlooking other valid explanations for behavior. Thus, there is a call to focus on cu…
Neoliberalism Without Guarantees
Asian Sport Celebrity
Drawing on P. David Marshall’s understanding of the celebrity, David Andrews and Steve Jackson delineated sport celebrities as ‘significant public entities responsible for structuring meaning, crystallizing ideologies, and offering contextually grounded maps for private individuals as they navigate contemporary conditions of existence’. This interpretation alludes to an important role for sport celebrities in linking the public projection of part…
Disrupting the Nation-ness in Postcolonial East Asia
This study explores how a zainichi (residing in Japan) Korean athlete reveals often-concealed postcolonial and post-Cold War tensions revolving around ethnic essentialism and nationalism in East Asia. The focus of the study is Jong Tae-se, a third generation zainichi Korean football player who has become a star in Japan, North Korea and South Korea. By examining media representations and online responses to Jong in South Korea as well as his auto…
It’s a Harsh Fact of Life with the RMA’
Despite the importance of facilities as primary sites for delivery of leisure and sport services, there has been a scarcity of academic literature on the provision of community sports facilities and the processes through which they are developed. In particular, this paper provides empirical analysis of leisure facility provision with a focus on practice and experience of policy and planning actors. By employing a case study approach and semi-stru…
Multiple dimensions of mediation within transnational advertising production
The paper re-conceptualizes cultural intermediaries as shapers of “emerging cultural capital” (Prieur, A., and M. Savage. 2013. “Emerging Forms of Cultural Capital.” European Societies 15 (2): 246-267; Savage, M., F. Devine, N. Cunningham, M. Taylor, Y. Li, J. Hjellbrekke, and A. Miles. 2013. “A New Model of Social Class? Findings from the BBC’s Great British Class Survey Experiment.” Sociology 47 (2): 219-250) and re-frames their practice of sig…
Taking Japan Seriously Again
This chapter begins by explaining a wider context of global cultural economy to which Japanese TNCs made a significant contribution in terms of how dominant corporate strategies and ideologies were shifted from global standardization/economic rationalism to local adaptation/cultural differentiation. The acceleration of interconnectivity and interdependency has altered, and is altering, people's sense of identity and belonging, they do not seem to…
Globalization, creative alliance and self-Orientalism
This article deploys the notion of ‘self-Orientalization’ to empirically investigate the signifying practices across the East–West divide for the construction of global advertising campaigns by Japanese sport brand Asics. In this context, Asics engaged in the practice of self-Orientalization as it formed a creative alliance with Western advertising agencies that represented Japanese culture and identity on behalf of the Japanese-based global head…
Corporate Nationalism and Glocalization of Nike Advertising in “Asia”
This paper explores the links between corporate nationalism and glocalization by examining Nike’s strategy of representing “the nation” within advertising campaigns in “Asia”. Drawing from interviews with advertising practitioners, this study offers two key findings: (a) sporting national identities are represented through a multilevel process of negotiations among various institutions and individuals; and (b) local cultural intermediaries play a…
Globalization, corporate nationalism and Japanese cultural intermediaries
This article examines the corporate re-imagining of 'the nation' by focusing on the representation of Japanese school sporting culture, bukatsu, through Nike advertising in Japan. Bukatsu serves an important site for the analysis of cultural globalization because it is located not only at the global-local nexus but also at the intersection of Japanese traditional principles, youth culture and sporting practice. Using a multiple-method approach in…
Integration of Computers and Communications, C+C The Influence of Space Technology
After a brief review of the history of his company, NEC, the concept of 'C+C', the integration of Computers and Communications, is developed. The future of satellite communications and optical fibre technology will support the microelectronic revolution which will have to meet the needs of an information-oriented society. The international language barriers wiIJ have to be removed by electronic means and highly developed software. Finally, the C+…
Corporate Nationalism and Glocalization of Nike Advertising in “Asia”
This paper explores the links between corporate nationalism and glocalization by examining Nike’s strategy of representing “the nation” within advertising campaigns in “Asia”. Drawing from interviews with advertising practitioners, this study offers two key findings: (a) sporting national identities are represented through a multilevel process of negotiations among various institutions and individuals; and (b) local cultural intermediaries play a…
Globalization, corporate nationalism and Japanese cultural intermediaries
This article examines the corporate re-imagining of 'the nation' by focusing on the representation of Japanese school sporting culture, bukatsu, through Nike advertising in Japan. Bukatsu serves an important site for the analysis of cultural globalization because it is located not only at the global-local nexus but also at the intersection of Japanese traditional principles, youth culture and sporting practice. Using a multiple-method approach in…
Multiple dimensions of mediation within transnational advertising production
The paper re-conceptualizes cultural intermediaries as shapers of “emerging cultural capital” (Prieur, A., and M. Savage. 2013. “Emerging Forms of Cultural Capital.” European Societies 15 (2): 246-267; Savage, M., F. Devine, N. Cunningham, M. Taylor, Y. Li, J. Hjellbrekke, and A. Miles. 2013. “A New Model of Social Class? Findings from the BBC’s Great British Class Survey Experiment.” Sociology 47 (2): 219-250) and re-frames their practice of sig…
Globalization, creative alliance and self-Orientalism
This article deploys the notion of ‘self-Orientalization’ to empirically investigate the signifying practices across the East–West divide for the construction of global advertising campaigns by Japanese sport brand Asics. In this context, Asics engaged in the practice of self-Orientalization as it formed a creative alliance with Western advertising agencies that represented Japanese culture and identity on behalf of the Japanese-based global head…
Sports mega-events and cosmopolitan nationalism
Sports mega-events, like the Rugby World Cup, are often considered as a major platform for the celebration and reinforcement of nationalism. However, there is an emerging strand of research which contends that the host nations are increasingly presenting themselves with diverse, inclusive and cosmopolitan characteristics and, in turn, forms of nationalism have undergone some noticeable changes in more recent times. In this paper, we pursue an arg…
Asian Sport Celebrity
Drawing on P. David Marshall’s understanding of the celebrity, David Andrews and Steve Jackson delineated sport celebrities as ‘significant public entities responsible for structuring meaning, crystallizing ideologies, and offering contextually grounded maps for private individuals as they navigate contemporary conditions of existence’. This interpretation alludes to an important role for sport celebrities in linking the public projection of part…
Disrupting the Nation-ness in Postcolonial East Asia
This study explores how a zainichi (residing in Japan) Korean athlete reveals often-concealed postcolonial and post-Cold War tensions revolving around ethnic essentialism and nationalism in East Asia. The focus of the study is Jong Tae-se, a third generation zainichi Korean football player who has become a star in Japan, North Korea and South Korea. By examining media representations and online responses to Jong in South Korea as well as his auto…
Integration of Computers and Communications, C+C The Influence of Space Technology
After a brief review of the history of his company, NEC, the concept of 'C+C', the integration of Computers and Communications, is developed. The future of satellite communications and optical fibre technology will support the microelectronic revolution which will have to meet the needs of an information-oriented society. The international language barriers wiIJ have to be removed by electronic means and highly developed software. Finally, the C+…
Corporate Nationalism and Glocalization of Nike Advertising in “Asia”
This paper explores the links between corporate nationalism and glocalization by examining Nike’s strategy of representing “the nation” within advertising campaigns in “Asia”. Drawing from interviews with advertising practitioners, this study offers two key findings: (a) sporting national identities are represented through a multilevel process of negotiations among various institutions and individuals; and (b) local cultural intermediaries play a…
Globalization, corporate nationalism and Japanese cultural intermediaries
This article examines the corporate re-imagining of 'the nation' by focusing on the representation of Japanese school sporting culture, bukatsu, through Nike advertising in Japan. Bukatsu serves an important site for the analysis of cultural globalization because it is located not only at the global-local nexus but also at the intersection of Japanese traditional principles, youth culture and sporting practice. Using a multiple-method approach in…
Taking Japan Seriously Again
This chapter begins by explaining a wider context of global cultural economy to which Japanese TNCs made a significant contribution in terms of how dominant corporate strategies and ideologies were shifted from global standardization/economic rationalism to local adaptation/cultural differentiation. The acceleration of interconnectivity and interdependency has altered, and is altering, people's sense of identity and belonging, they do not seem to…
Globalization, creative alliance and self-Orientalism
This article deploys the notion of ‘self-Orientalization’ to empirically investigate the signifying practices across the East–West divide for the construction of global advertising campaigns by Japanese sport brand Asics. In this context, Asics engaged in the practice of self-Orientalization as it formed a creative alliance with Western advertising agencies that represented Japanese culture and identity on behalf of the Japanese-based global head…
It’s a Harsh Fact of Life with the RMA’
Despite the importance of facilities as primary sites for delivery of leisure and sport services, there has been a scarcity of academic literature on the provision of community sports facilities and the processes through which they are developed. In particular, this paper provides empirical analysis of leisure facility provision with a focus on practice and experience of policy and planning actors. By employing a case study approach and semi-stru…
Multiple dimensions of mediation within transnational advertising production
The paper re-conceptualizes cultural intermediaries as shapers of “emerging cultural capital” (Prieur, A., and M. Savage. 2013. “Emerging Forms of Cultural Capital.” European Societies 15 (2): 246-267; Savage, M., F. Devine, N. Cunningham, M. Taylor, Y. Li, J. Hjellbrekke, and A. Miles. 2013. “A New Model of Social Class? Findings from the BBC’s Great British Class Survey Experiment.” Sociology 47 (2): 219-250) and re-frames their practice of sig…
Asian Sport Celebrity
Drawing on P. David Marshall’s understanding of the celebrity, David Andrews and Steve Jackson delineated sport celebrities as ‘significant public entities responsible for structuring meaning, crystallizing ideologies, and offering contextually grounded maps for private individuals as they navigate contemporary conditions of existence’. This interpretation alludes to an important role for sport celebrities in linking the public projection of part…
Disrupting the Nation-ness in Postcolonial East Asia
This study explores how a zainichi (residing in Japan) Korean athlete reveals often-concealed postcolonial and post-Cold War tensions revolving around ethnic essentialism and nationalism in East Asia. The focus of the study is Jong Tae-se, a third generation zainichi Korean football player who has become a star in Japan, North Korea and South Korea. By examining media representations and online responses to Jong in South Korea as well as his auto…
Neoliberalism Without Guarantees
Service Providing Hosts’ Perceptions and Responses to an Evolving Chinese Tourist Market
The past two decades has seen a flourishing of research on the characteristics and behaviors of Chinese tourists. Much early research viewed this phenomenon through an essentialist cultural lens; presuming a relatively static and homogeneous market. Recent scholarship has criticized this approach, as risking creating or reinforcing stereotypes of tourists, and overlooking other valid explanations for behavior. Thus, there is a call to focus on cu…
Sports Mega-Events in Asia
Introduction to the Special Issue
In the span of four years from 2018 to 2022, three consecutive Olympic Games were held in East Asia – namely PyeongChang 2018 in South Korea, Tokyo 2020 in Japan and Beijing 2022 in China. Given the geographic concentration of global multi-sports mega-events in the Far East, this period has been referred to as the ‘East Asian era' of the Olympic Games. This introduction to the special issue outlines two major themes of the changes during the East…
Sports Mega-Events in Asia
Sports mega-events and cosmopolitan nationalism
Sports mega-events, like the Rugby World Cup, are often considered as a major platform for the celebration and reinforcement of nationalism. However, there is an emerging strand of research which contends that the host nations are increasingly presenting themselves with diverse, inclusive and cosmopolitan characteristics and, in turn, forms of nationalism have undergone some noticeable changes in more recent times. In this paper, we pursue an arg…
Corporate Cosmopolitanism, Glocalization and Cyber Ethno-Nationalism
This chapter examines the case of Nike Japan’s online commercial film You Can’t Stop Us: The Future Isn’t Waiting , which was a localized version of Nike’s global advertising campaign launched during the COVID-19 global pandemic in 2020. Drawing on cosmopolitan themes of diversity and inclusion derived from its American version, Nike Japan’s commercial localized its narrative based on real-life stories of three young female football/soccer player…
Political science (14 works) · Sociology (10 works) · Law (9 works) · Politics (7 works) · Business (6 works) · Globalization (6 works) · Law (6 works) · Sport and Mega-Event Impacts (6 works) · Economics (5 works) · Glocalization (5 works)