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Shuru Zhong

Biographic Data

ID3600788
NAMEShuru Zhong
GIVEN NAMESShuru
FAMILY NAMEZhong
SIGNATUREZHONG S
AFFILIATIONSSun Yat-sen University
ORCID0000-0002-5414-7820
VERIFIEDYes
TOTAL WORKS12
TOTAL CITATIONS34
AUTHOR COUNT12
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2026
H-INDEX3
  • After the NGO: Smallholders, endogenous intermediation and the making of nested markets in rural China

    Open Access•Shuru Zhong•ARTICLE•Food Culture & Society•2026

  • A bibliographic mapping analysis unraveling the progression of pro-environmental behavior in tourism research

    Open Access•Wenjia Jasmine Ruan, Shuru Zhong•ARTICLE•Humanities and Social Sciences…•2026

    Tourists’ pro-environmental behavior (PEB) is crucial to advancing sustainable tourism. This study systematically reviews the evolution of PEB research to illuminate promising directions for future inquiry. Employing bibliometric science mapping, we analyze 528 articles to examine co-authorship networks, keyword trends, burst analyses, and thematic clusters. The findings identify three major tensions in current research—at the individual, organiz…

  • The politics of spectrality in earthquake ruins: Remaking Dark Tourism in Hauntology

    Qiaoyun Zhang, Shuru Zhong•ARTICLE•Tourism Geographies•2025•Cited by: 3•References: 38

    This study asks how specters have made disaster sites enchanting and important places of dark tourism, resonating with the history of the site and reconciling its current existence. The research is situated in Yingxiu town, the epicenter of the 7.8-magnitude 2008 Wenchuan earthquake in China. Yingxiu is filled with haunted stories of the preserved ruins, but also carefully presented to tourists as a memorial and museum space. Drawing on the frame…

  • The hidden strength of small business: Social networks and wet market vendors in China

    Open Access•Shuru Zhong, C Werner•ARTICLE•Economic Anthropology•2025•Cited by: 3•References: 31

    Throughout contemporary China, consumers have the option of purchasing food products from "traditional" Chinese wet markets or "modern" supermarket chains. Wet market vendors are economically disadvantaged as the operators of small-scale businesses with limited investment and high labor costs. Nevertheless, wet market vendors continue to thrive in urban China, despite the continued expansion of supermarket chains. This article combines ethnograph…

  • Between the everyday and the extraordinary: Encounters in the wet market study tour

    Jie Wu, Guojun Zeng et al.•ARTICLE•Current Issues in Tourism•2024

    With the blurring of boundaries between tourism and everyday life, research has increasingly focused on tourism activities occurring within daily life spaces. This paper explores various encounters in proximity tourism through a wet market study tour. It investigates how the mundane practice of ‘roaming through a wet market’ has evolved into tourism encounters that resonate with everyday life experiences. It found that firstly, the wet market, wh…

  • Unsettling wildness: Seafood consumption in new materialism

    Open Access•Xiaohui Liu, Shuru Zhong•ARTICLE•Agriculture and Human Values•2024•References: 26

  • Relational proximity: The search for local food in China

    Shuru Zhong•ARTICLE•Food Culture & Society•2023•Cited by: 1•References: 30

    In the West, the local food movement began with the hope of constructing sustainable food systems, but the philosophy’s actual impact must be examined in specific sociocultural contexts. Focusing on the daily food practices of consumers in Guangzhou, China, this study explores how Chinese consumers define, understand, and experience local food, the characteristics of local food initiatives in China, and their multifaced impacts on social sustaina…

  • From the exotic to the everyday: The Avocado crossing borders via cyberspace

    Open Access•Zheng Chen, Guojun Zeng et al.•ARTICLE•Appetite•2023•Cited by: 1•References: 84

  • Fragmentary embeddedness: Challenges for alternative food networks in Guangzhou, China

    Open Access•Shuru Zhong, Alex Hughes et al.•ARTICLE•Journal of Rural Studies•2022•Cited by: 8•References: 19

    Alternative food networks (AFNs) have been viewed as being more deeply embedded in the fabric of places and the social relations of their food systems than conventional food networks, and have been regarded as ‘spaces of hope’ for addressing sustainability challenges associated with global food systems. This paper argues that embeddedness, however, is contingent and shifting rather than an intrinsic quality, and is shaped by the cultures of produ…

  • Multiple problematisations: The logics governing wet markets in two Chinese cities

    Open Access•Shuru Zhong, Yulin Chen et al.•ARTICLE•Urban Studies•2022•Cited by: 1•References: 30

    Wet markets serve as a cornerstone of food distribution in China but are increasingly being threatened by urban displacement. This study explores the various motivations for local governments in Sanya City and Beijing City to enact aggressive policies limiting wet markets, the dynamic nature of the governing process and the multifaceted impacts such governance has on the everyday practices of vendors and consumers. Drawing upon Foucault’s notion …

  • Borrowed production: Spatial processes of urban waterfront tourism in Guangzhou

    Gouxiong Yu, Shuru Zhong•ARTICLE•Journal of Tourism and Cultural…•2021•References: 15

    Urban waterfronts are time-space constructions encompassing various social relationships and functions. They become tourism spaces in the context of particular interactions among multiple stakeholders, including local governments and tourism enterprises. Yet the processes for and approaches to transforming urban waterfronts into tourism spaces remain under-researched. Based on the lens of Lefebvre’s space production theory, this research explores…

  • Constructing freshness: The vitality of wet markets in urban China

    Open Access•Shuru Zhong, Mike Crang et al.•ARTICLE•Agriculture and Human Values•2019•Cited by: 17•References: 15

    Wet markets, a ‘traditional’ form of food retail, have maintained their popularity in urban China despite the rapid expansion of ‘modern’ supermarket chains. Their continued popularity rests in the freshness of their food. Chinese consumers regard freshness as the most important aspect of food they buy, but what constitutes ‘freshness’ in produce is not simply a given. Freshness is actively produced by a range of actors including wholesalers, ven…

  • Constructing freshness: The vitality of wet markets in urban China

    Open Access•Shuru Zhong, Mike Crang et al.•ARTICLE•Agriculture and Human Values•2019•Cited by: 17•References: 15

    Wet markets, a ‘traditional’ form of food retail, have maintained their popularity in urban China despite the rapid expansion of ‘modern’ supermarket chains. Their continued popularity rests in the freshness of their food. Chinese consumers regard freshness as the most important aspect of food they buy, but what constitutes ‘freshness’ in produce is not simply a given. Freshness is actively produced by a range of actors including wholesalers, ven…

  • Fragmentary embeddedness: Challenges for alternative food networks in Guangzhou, China

    Open Access•Shuru Zhong, Alex Hughes et al.•ARTICLE•Journal of Rural Studies•2022•Cited by: 8•References: 19

    Alternative food networks (AFNs) have been viewed as being more deeply embedded in the fabric of places and the social relations of their food systems than conventional food networks, and have been regarded as ‘spaces of hope’ for addressing sustainability challenges associated with global food systems. This paper argues that embeddedness, however, is contingent and shifting rather than an intrinsic quality, and is shaped by the cultures of produ…

  • The politics of spectrality in earthquake ruins: Remaking Dark Tourism in Hauntology

    Qiaoyun Zhang, Shuru Zhong•ARTICLE•Tourism Geographies•2025•Cited by: 3•References: 38

    This study asks how specters have made disaster sites enchanting and important places of dark tourism, resonating with the history of the site and reconciling its current existence. The research is situated in Yingxiu town, the epicenter of the 7.8-magnitude 2008 Wenchuan earthquake in China. Yingxiu is filled with haunted stories of the preserved ruins, but also carefully presented to tourists as a memorial and museum space. Drawing on the frame…

  • The hidden strength of small business: Social networks and wet market vendors in China

    Open Access•Shuru Zhong, C Werner•ARTICLE•Economic Anthropology•2025•Cited by: 3•References: 31

    Throughout contemporary China, consumers have the option of purchasing food products from "traditional" Chinese wet markets or "modern" supermarket chains. Wet market vendors are economically disadvantaged as the operators of small-scale businesses with limited investment and high labor costs. Nevertheless, wet market vendors continue to thrive in urban China, despite the continued expansion of supermarket chains. This article combines ethnograph…

  • Relational proximity: The search for local food in China

    Shuru Zhong•ARTICLE•Food Culture & Society•2023•Cited by: 1•References: 30

    In the West, the local food movement began with the hope of constructing sustainable food systems, but the philosophy’s actual impact must be examined in specific sociocultural contexts. Focusing on the daily food practices of consumers in Guangzhou, China, this study explores how Chinese consumers define, understand, and experience local food, the characteristics of local food initiatives in China, and their multifaced impacts on social sustaina…

  • From the exotic to the everyday: The Avocado crossing borders via cyberspace

    Open Access•Zheng Chen, Guojun Zeng et al.•ARTICLE•Appetite•2023•Cited by: 1•References: 84

  • Multiple problematisations: The logics governing wet markets in two Chinese cities

    Open Access•Shuru Zhong, Yulin Chen et al.•ARTICLE•Urban Studies•2022•Cited by: 1•References: 30

    Wet markets serve as a cornerstone of food distribution in China but are increasingly being threatened by urban displacement. This study explores the various motivations for local governments in Sanya City and Beijing City to enact aggressive policies limiting wet markets, the dynamic nature of the governing process and the multifaceted impacts such governance has on the everyday practices of vendors and consumers. Drawing upon Foucault’s notion …

  • Constructing freshness: The vitality of wet markets in urban China

    Open Access•Shuru Zhong, Mike Crang et al.•ARTICLE•Agriculture and Human Values•2019•Cited by: 17•References: 15

    Wet markets, a ‘traditional’ form of food retail, have maintained their popularity in urban China despite the rapid expansion of ‘modern’ supermarket chains. Their continued popularity rests in the freshness of their food. Chinese consumers regard freshness as the most important aspect of food they buy, but what constitutes ‘freshness’ in produce is not simply a given. Freshness is actively produced by a range of actors including wholesalers, ven…

  • Borrowed production: Spatial processes of urban waterfront tourism in Guangzhou

    Gouxiong Yu, Shuru Zhong•ARTICLE•Journal of Tourism and Cultural…•2021•References: 15

    Urban waterfronts are time-space constructions encompassing various social relationships and functions. They become tourism spaces in the context of particular interactions among multiple stakeholders, including local governments and tourism enterprises. Yet the processes for and approaches to transforming urban waterfronts into tourism spaces remain under-researched. Based on the lens of Lefebvre’s space production theory, this research explores…

  • Fragmentary embeddedness: Challenges for alternative food networks in Guangzhou, China

    Open Access•Shuru Zhong, Alex Hughes et al.•ARTICLE•Journal of Rural Studies•2022•Cited by: 8•References: 19

    Alternative food networks (AFNs) have been viewed as being more deeply embedded in the fabric of places and the social relations of their food systems than conventional food networks, and have been regarded as ‘spaces of hope’ for addressing sustainability challenges associated with global food systems. This paper argues that embeddedness, however, is contingent and shifting rather than an intrinsic quality, and is shaped by the cultures of produ…

  • Multiple problematisations: The logics governing wet markets in two Chinese cities

    Open Access•Shuru Zhong, Yulin Chen et al.•ARTICLE•Urban Studies•2022•Cited by: 1•References: 30

    Wet markets serve as a cornerstone of food distribution in China but are increasingly being threatened by urban displacement. This study explores the various motivations for local governments in Sanya City and Beijing City to enact aggressive policies limiting wet markets, the dynamic nature of the governing process and the multifaceted impacts such governance has on the everyday practices of vendors and consumers. Drawing upon Foucault’s notion …

  • Relational proximity: The search for local food in China

    Shuru Zhong•ARTICLE•Food Culture & Society•2023•Cited by: 1•References: 30

    In the West, the local food movement began with the hope of constructing sustainable food systems, but the philosophy’s actual impact must be examined in specific sociocultural contexts. Focusing on the daily food practices of consumers in Guangzhou, China, this study explores how Chinese consumers define, understand, and experience local food, the characteristics of local food initiatives in China, and their multifaced impacts on social sustaina…

  • From the exotic to the everyday: The Avocado crossing borders via cyberspace

    Open Access•Zheng Chen, Guojun Zeng et al.•ARTICLE•Appetite•2023•Cited by: 1•References: 84

  • Between the everyday and the extraordinary: Encounters in the wet market study tour

    Jie Wu, Guojun Zeng et al.•ARTICLE•Current Issues in Tourism•2024

    With the blurring of boundaries between tourism and everyday life, research has increasingly focused on tourism activities occurring within daily life spaces. This paper explores various encounters in proximity tourism through a wet market study tour. It investigates how the mundane practice of ‘roaming through a wet market’ has evolved into tourism encounters that resonate with everyday life experiences. It found that firstly, the wet market, wh…

  • Unsettling wildness: Seafood consumption in new materialism

    Open Access•Xiaohui Liu, Shuru Zhong•ARTICLE•Agriculture and Human Values•2024•References: 26

  • The politics of spectrality in earthquake ruins: Remaking Dark Tourism in Hauntology

    Qiaoyun Zhang, Shuru Zhong•ARTICLE•Tourism Geographies•2025•Cited by: 3•References: 38

    This study asks how specters have made disaster sites enchanting and important places of dark tourism, resonating with the history of the site and reconciling its current existence. The research is situated in Yingxiu town, the epicenter of the 7.8-magnitude 2008 Wenchuan earthquake in China. Yingxiu is filled with haunted stories of the preserved ruins, but also carefully presented to tourists as a memorial and museum space. Drawing on the frame…

  • The hidden strength of small business: Social networks and wet market vendors in China

    Open Access•Shuru Zhong, C Werner•ARTICLE•Economic Anthropology•2025•Cited by: 3•References: 31

    Throughout contemporary China, consumers have the option of purchasing food products from "traditional" Chinese wet markets or "modern" supermarket chains. Wet market vendors are economically disadvantaged as the operators of small-scale businesses with limited investment and high labor costs. Nevertheless, wet market vendors continue to thrive in urban China, despite the continued expansion of supermarket chains. This article combines ethnograph…

  • After the NGO: Smallholders, endogenous intermediation and the making of nested markets in rural China

    Open Access•Shuru Zhong•ARTICLE•Food Culture & Society•2026

  • A bibliographic mapping analysis unraveling the progression of pro-environmental behavior in tourism research

    Open Access•Wenjia Jasmine Ruan, Shuru Zhong•ARTICLE•Humanities and Social Sciences…•2026

    Tourists’ pro-environmental behavior (PEB) is crucial to advancing sustainable tourism. This study systematically reviews the evolution of PEB research to illuminate promising directions for future inquiry. Employing bibliometric science mapping, we analyze 528 articles to examine co-authorship networks, keyword trends, burst analyses, and thematic clusters. The findings identify three major tensions in current research—at the individual, organiz…

Geography (8 works) · Business (7 works) · China (5 works) · Sociology (5 works) · Computer Science (4 works) · Culinary Culture and Tourism (4 works) · Marketing (4 works) · Organic Food and Agriculture (4 works) · Political science (4 works) · Tourism (4 works)

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