Gareth Smith
Biographic Data
| ID | 3601017 |
|---|---|
| NAME | Gareth Smith |
| GIVEN NAMES | Gareth |
| FAMILY NAME | Smith |
| SIGNATURE | SMITH G |
| AFFILIATIONS | Loughborough University |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 49 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 3 |
Introduction
Additional informationNotes on contributorsCatherine NeedhamCatherine Needham is a Reader in public policy and public management at the University of Birmingham. Her research focuses on reform of public services, with particular emphasis on the introduction of consumerist models of service delivery. Her work on policy as narrative-Personalizing Public Service: Understanding the Personalization Narrative-was recently published by The Policy Press.…
The Brand Equity of the Liberal Democrats in the 2010 General Election
This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the party leader as national brand spokesperson) and how the national image was moderated by Jeremy Browne (the focal constituency candidate and local brand spokesperson). The analysis then considers the effe…
Conceptualizing and Testing Brand Personality in British Politics
This paper considers whether branding is an appropriate concept to be applied (and thus researched) in politics. It identifies the problems entailed in a managerial approach to branding in politics and forwards a consumer learning perspective as an alternative. The latter approach is then used to explain how and why brand personality forms in politics. Next, a conceptual model of party political personality (PPP) formation is developed. Key antec…
Competitive analysis, structure and strategy in politics
This article begins by arguing that the structure of the political market differs significantly from business markets and that, consequently, the prescribed strategies from ‘traditional’ marketing theory are not always appropriate in politics. Then the military metaphor is applied to the political market and its ability to illuminate competitive strategy in this market is explored. Particular attention is paid to the interaction of direct and ind…
Politically Significant Events and Their Effect on the Image of Political Parties
This article begins by arguing that the image of a political party is of strategic importance in its pursuit of electoral success. More specifically, it is argued that important influences on party image are ‘politically relevant’ events. The paper then develops a conceptual model of how the images of political parties are influenced by such events. It considers internal and external factors that influence the power of a given event to affect par…
Exploiting context to support social awareness and social navigation
The utilization of context (such as user location and user profile) opens up many new avenues for encouraging social interaction. The web-based GUIDE system enables visitors to the city of Lancaster to interact with an information model that represents the city via a hand-held and context-aware tourist guide. Our current work is focusing on extending the functionality of the (previously single user) GUIDE system by making parts of the information…
Conceptualizing and Testing Brand Personality in British Politics
This paper considers whether branding is an appropriate concept to be applied (and thus researched) in politics. It identifies the problems entailed in a managerial approach to branding in politics and forwards a consumer learning perspective as an alternative. The latter approach is then used to explain how and why brand personality forms in politics. Next, a conceptual model of party political personality (PPP) formation is developed. Key antec…
Introduction
Additional informationNotes on contributorsCatherine NeedhamCatherine Needham is a Reader in public policy and public management at the University of Birmingham. Her research focuses on reform of public services, with particular emphasis on the introduction of consumerist models of service delivery. Her work on policy as narrative-Personalizing Public Service: Understanding the Personalization Narrative-was recently published by The Policy Press.…
The Brand Equity of the Liberal Democrats in the 2010 General Election
This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the party leader as national brand spokesperson) and how the national image was moderated by Jeremy Browne (the focal constituency candidate and local brand spokesperson). The analysis then considers the effe…
Competitive analysis, structure and strategy in politics
This article begins by arguing that the structure of the political market differs significantly from business markets and that, consequently, the prescribed strategies from ‘traditional’ marketing theory are not always appropriate in politics. Then the military metaphor is applied to the political market and its ability to illuminate competitive strategy in this market is explored. Particular attention is paid to the interaction of direct and ind…
Politically Significant Events and Their Effect on the Image of Political Parties
This article begins by arguing that the image of a political party is of strategic importance in its pursuit of electoral success. More specifically, it is argued that important influences on party image are ‘politically relevant’ events. The paper then develops a conceptual model of how the images of political parties are influenced by such events. It considers internal and external factors that influence the power of a given event to affect par…
Exploiting context to support social awareness and social navigation
The utilization of context (such as user location and user profile) opens up many new avenues for encouraging social interaction. The web-based GUIDE system enables visitors to the city of Lancaster to interact with an information model that represents the city via a hand-held and context-aware tourist guide. Our current work is focusing on extending the functionality of the (previously single user) GUIDE system by making parts of the information…
Politically Significant Events and Their Effect on the Image of Political Parties
This article begins by arguing that the image of a political party is of strategic importance in its pursuit of electoral success. More specifically, it is argued that important influences on party image are ‘politically relevant’ events. The paper then develops a conceptual model of how the images of political parties are influenced by such events. It considers internal and external factors that influence the power of a given event to affect par…
Competitive analysis, structure and strategy in politics
This article begins by arguing that the structure of the political market differs significantly from business markets and that, consequently, the prescribed strategies from ‘traditional’ marketing theory are not always appropriate in politics. Then the military metaphor is applied to the political market and its ability to illuminate competitive strategy in this market is explored. Particular attention is paid to the interaction of direct and ind…
Conceptualizing and Testing Brand Personality in British Politics
This paper considers whether branding is an appropriate concept to be applied (and thus researched) in politics. It identifies the problems entailed in a managerial approach to branding in politics and forwards a consumer learning perspective as an alternative. The latter approach is then used to explain how and why brand personality forms in politics. Next, a conceptual model of party political personality (PPP) formation is developed. Key antec…
The Brand Equity of the Liberal Democrats in the 2010 General Election
This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the party leader as national brand spokesperson) and how the national image was moderated by Jeremy Browne (the focal constituency candidate and local brand spokesperson). The analysis then considers the effe…
Introduction
Additional informationNotes on contributorsCatherine NeedhamCatherine Needham is a Reader in public policy and public management at the University of Birmingham. Her research focuses on reform of public services, with particular emphasis on the introduction of consumerist models of service delivery. Her work on policy as narrative-Personalizing Public Service: Understanding the Personalization Narrative-was recently published by The Policy Press.…
Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Law (4 works) · Law (4 works) · Political science (4 works) · Politics (4 works) · Media, Gender, and Advertising (3 works) · Artificial Intelligence (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works)