Michael Morgan
Biographic Data
| ID | 3603901 |
|---|---|
| NAME | Michael Morgan |
| GIVEN NAMES | Michael |
| FAMILY NAME | Morgan |
| SIGNATURE | MORGAN M |
| AFFILIATIONS | University of Massachusetts Amherst |
| ORCID | 0000-0001-6815-4469 |
| VERIFIED | Yes |
| TOTAL WORKS | 69 |
| TOTAL CITATIONS | 321 |
| AUTHOR COUNT | 68 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 9 |
Cultivation at 50
Cultivation is a prominent and prolific theory in communication research, one that articulated new theoretical parameters and became the focus of intense national policy debates during the field’s formative era. As cultivation reaches its 50th anniversary, it is fitting to review the storied biographical provenance of the theory, the yin and yang of its intellectual internecine conflicts, the evolution of the theory’s development with the additio…
Television and the Mainstreaming of Political Attitudes: A 40-Year Comparison
Cultivation and social media: A meta-analysis
This is a meta-analysis of 460 effect sizes, from 66 independent samples, comparing social media usage to a variety of attitudes and beliefs, from the perspective of cultivation theory. We found an overall effect size of .123 and identified several significant moderators. Our analyses revealed higher effects for studies looking at exposure to specific types of content (as compared with general social media use), for younger samples, and for Asian…
Television, Authoritarianism, and Support for Trump: A Replication
Many factors contributed to support for Donald Trump in the 2016 US presidential election, among them media influences. Morgan and Shanahan (2017) found that television viewing was associated with support for Trump, mediated through authoritarianism. In light of the changes in the political and media environments during Trump’s presidency, our study examined whether Morgan and Shanahan’s (2017) findings still held in the 2020 US presidential elec…
Television, Continuity, and Change: A Meta-Analysis of Five Decades of Cultivation Research
This study is a meta-analysis of cultivation research from the 1970s to the present, based on three-level analyses of 3842 effect sizes from 406 independent samples. We found an overall effect size of .107 that varies only within a fairly narrow range across many potential moderators. Cultivation effects remain stable over the decades, implying an enduring relationship between television’s message system and viewers’ conceptions of social reality…
Grounds for Infidelity among Iranian Women: A Phenomenological Study
This phenomenological study investigated the lived experiences of Iranian women who had engaged in an extramarital affair. Seventeen women participated in semi-structured interviews at a residential center for women in Ahvaz Iran. Questions focused on the circumstances and marital experiences that participants felt contributed to their infidelity, as well as information about how the affair began and was maintained. Six main themes emerged: wives…
Social change, cultural resistance: A meta-analysis of the influence of television viewing on gender role attitudes
In the last decades, there have been substantial changes in public attitudes toward gender roles and in television’s landscape and messages. Our meta-analysis of nearly 50 years of studies of television’s contribution to gender role attitudes is based on 485 effect sizes from 69 independent samples (N = 57,542) and reveals an overall effect size of .102. While we found no evidence of any decline of this association over time, it is significantly …
A Validation and Cost-Analysis Study of a Targeted School-Based Dental Check-Up Intervention: Children’s Dental Program
This validation study provides evidence that a targeted school-based dental check-up program can achieve a 75% child retention rate and should be considered for program expansion
The Violence Profile: Five Decades of Cultural Indicators Research
This study examines violence in prime-time broadcast network television programs aired between 1967 and 2015. The data show that violence has been a consistent and central part of programming, although levels vary by genre. Violence decreased in the 1990s, due mostly to the greater prominence of sitcoms and crime-related procedurals (such as Law & Order and CSI), which feature fewer explicit acts of violence. However, violence is making a serious…
Television and the Cultivation of Authoritarianism: A Return Visit From an Unexpected Friend
The 2016 Presidential election brought a surprise: the rise of Donald Trump as a viable candidate for the Republican nomination. What started as a seeming publicity stunt morphed into something more. Trump raised fears of authoritarianism—and even fascism—that were thought to be mostly confined to other countries. This study uses a national sample to examine television viewing’s relationship to authoritarian values. We find that heavy viewers of …
Cultivation Theory
Cultivation theory is concerned with the most general consequences of long‐term exposure to centrally produced, commercially supported systems of stories. Cultivation analysis concentrates on the common consequences of living with television: the cultivation of stable, resistant, and widely shared assumptions and conceptions reflecting the institutional interests of the medium and the larger society. The range of topics examined by cultivation ha…
Culture, management and finances as key aspects for healthy workplace initiatives
The aim of this study was to qualitatively explore the barriers and enablers to implementing healthy workplace initiatives in a sample of workplaces based in Perth, Western Australia. In-depth interviews were conducted with representatives from 31 organizations representing small, medium and large businesses in the Perth metropolitan area which reported having healthy workplace initiatives. In total, 43 factors were mentioned as influencing the i…
Yesterday's New Cultivation, Tomorrow
This article explores the continued applicability of cultivation theory in a new media environment. Previous theoretical and empirical work on media that were “new” at the time (such as cable TV and VCRs) is reviewed as context. Changes in the social and media conditions on which cultivation were premised are also discussed. Some ideas for new methodological approaches to cultivation measurement and study design are offered. Gerbner's thoughts on…
Rethinking the Messianic Idea in Judaism
A Weak Messianic Power: Figures of a Time to Come in Benjamin, Derrida, and Celan by Michael G. Levine (Fordham University Press, 2013). ISBN 9780823255115
Crosses and Sweet Comforts: Singing Our Lives through the Psalms
Science on Television in the 21st Century: Recent Trends in Portrayals and Their Contributions to Public Attitudes Toward Science
Twenty-five years after George Gerbner and colleagues’ seminal report on television and science attitudes, there is a need to update the data on television’s portrayals of science and to revisit the cultivation question. We address this need by analyzing 21st-century television depictions of science and examining the relationships between exposure to television and attitudes toward science with an analysis of 2006 General Social Survey data. Cont…
The Tourism and Leisure Experience: Consumer and Managerial Perspectives
This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. It offers a useful framework for focusing the goals and methodologies of future research efforts and for implementing the results of these efforts.
Mood and Audience Effects on Video Lottery Terminal Gambling
Improving the provision of meals in hospital. The patients’ viewpoint
The State of Cultivation
Cultivation analysis investigates television's contributions to viewers' conceptions of social reality. Developed by George Gerbner in the 1960s, cultivation research continues to expand in numerous directions, with over 125 new studies published since 2000. This article reviews the history of cultivation theory and takes stock of recent trends in the field. We argue that cultivation has taken on certain paradigmatic qualities, and we consider th…
Pivotal Deterrence: Third-Party Statecraft and the Pursuit of Peace
The Battle for Hearts and Minds: Using Soft Power to Undermine Terrorist Networks
THE BATTLE FOR HEARTS AND MINDS: Using Soft Power to Undermine Terrorist Networks Edited by Alexander T. J. Lennon Cambridge, Mass: The MIT Press, 2003. xii, 392pp, US$25.oo paper (ISBN 0-262-62179-7)Since Joseph Nye coined the term some 15 years ago, soft power has been one of the most fashionable and most elusive terms in international politics. Nye has expended a great deal of ink and effort trying to clarify his original meaning, but, given h…
Misplaced Distrust: Policy Networks and the Environment in France, the United States, and Canada
Eric MontpetitVancouver: UBC Press, 2003. xii, 154pp, $75.00 cloth (ISBN 0-7748-0908-6), $24.95 paper (ISBN 0-7748-0909-4, July 2004)Cynicism about government and the civil service has been deeply rooted in the public mind for so long that it is now cliche. We hardly need to read another op-ed piece or book decrying wasteful bureaucracies, corrupt politicians or self-serving interest groups. Every possible argument in this line has already been m…
TV and teenagers in changing times
Data collected from 1.000 adolescents in Argentina in 1986 extended U.S.A. and other international comparative research to show that television plays a major role in shaping young people's conceptions of social reality. The study examined television usage Investigaciones realizadas en Argentina y Estados Unidos muestran que la televisión influye de forma determinante en las concepciones de la realidad de los adolescentes. El estudio que se presen…
Television and its Viewers: Cultivation Theory and Research
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping…
The State of Cultivation
Cultivation analysis investigates television's contributions to viewers' conceptions of social reality. Developed by George Gerbner in the 1960s, cultivation research continues to expand in numerous directions, with over 125 new studies published since 2000. This article reviews the history of cultivation theory and takes stock of recent trends in the field. We argue that cultivation has taken on certain paradigmatic qualities, and we consider th…
Television, Sex-Role Attitudes, and Sex-Role Behavior
Amount of television viewing, sex-role attitudes, and sex-role behavior were measured at two points in time in a sample of 287 adolescents. The sex-role measures concern respondents' attitudes about the sex-specific appropriateness of various household chores and their own self-reported tendency to perform those chores. The data show that television viewing makes an independent contribution to adolescents' sex-role attitudes over time, but that t…
Dressing up to survive
Yesterday's New Cultivation, Tomorrow
This article explores the continued applicability of cultivation theory in a new media environment. Previous theoretical and empirical work on media that were “new” at the time (such as cable TV and VCRs) is reviewed as context. Changes in the social and media conditions on which cultivation were premised are also discussed. Some ideas for new methodological approaches to cultivation measurement and study design are offered. Gerbner's thoughts on…
Symbolic Victimization and Real World Fear
Journal Article Symbolic Victimization and Real World Fear Get access Michael Morgan Michael Morgan 1Michael Morgan (Ph.D., University of Pennsylvania, 1980) is research specialist at the Annenberg School of Communications, University of Pennsylvania, Philadelphia, Pennsylvania 19104 Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 9, Issue 2, December 1983, Pages 146–157, https://doi.o…
Pivotal Deterrence: Third-Party Statecraft and the Pursuit of Peace
Two Decades of Cultivation Research: An Appraisal and Meta-Analysis
This chapter presents a theoretical review and meta-analysis of cultivation research. The authors examine the roots of cultivation analysis, as developed by George Gerbner and colleagues, and review the progress made in cultivation research since its inception in the 1970s. They also review some of the critiques that have been made of cultivation theory over the years and provide their own critical review and responses. They then offer a meta-ana…
Television viewing and voting 1972-1989
Some Additional Comments on Cultivation Analysis
Journal Article Some Additional Comments on Cultivation Analysis Get access GEORGE GERBNER, GEORGE GERBNER Annenberg School of Communications, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar LARRY GROSS, LARRY GROSS Annenberg School of Communications, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar MICHAEL MORGAN, MICHAEL MORGAN Annenberg Schoo…
Adolescents, VCRs, and the Family Environment
With the rapid diffusion of the VCR into the home media environment, a central question is whether the special features of the VCR lead to transformations in the family, or whether preexisting family relationships and media orientations determine the uses of the VCR and its role in the family. This study, using cross-sectional and longitudinal data from adolescents, suggests that VCRs mainly augment and extend family television patterns and that …
Culture Clash: Impact of U.S. Television in Korea
Cohesion and Control: Adolescents' Relationships with Parents as Mediators of Television
This study explores the ways in which the contribution of television exposure to adolescents' conceptions of social reality is mediated by their relationships with their parents. The data come from a national survey of 10 to 14-year olds (N = 888). Indicators of parent-adolescent "cohesion" (e.g., maternal affection, shared activities, and satisfaction with time spent together) and "control" (e.g., parental rules, firmness, and disciplinary style…
Cultivation and social media: A meta-analysis
This is a meta-analysis of 460 effect sizes, from 66 independent samples, comparing social media usage to a variety of attitudes and beliefs, from the perspective of cultivation theory. We found an overall effect size of .123 and identified several significant moderators. Our analyses revealed higher effects for studies looking at exposure to specific types of content (as compared with general social media use), for younger samples, and for Asian…
Television Violence, Victimization, and Power
Misplaced Distrust: Policy Networks and the Environment in France, the United States, and Canada
Eric MontpetitVancouver: UBC Press, 2003. xii, 154pp, $75.00 cloth (ISBN 0-7748-0908-6), $24.95 paper (ISBN 0-7748-0909-4, July 2004)Cynicism about government and the civil service has been deeply rooted in the public mind for so long that it is now cliche. We hardly need to read another op-ed piece or book decrying wasteful bureaucracies, corrupt politicians or self-serving interest groups. Every possible argument in this line has already been m…
The Battle for Hearts and Minds: Using Soft Power to Undermine Terrorist Networks
THE BATTLE FOR HEARTS AND MINDS: Using Soft Power to Undermine Terrorist Networks Edited by Alexander T. J. Lennon Cambridge, Mass: The MIT Press, 2003. xii, 392pp, US$25.oo paper (ISBN 0-262-62179-7)Since Joseph Nye coined the term some 15 years ago, soft power has been one of the most fashionable and most elusive terms in international politics. Nye has expended a great deal of ink and effort trying to clarify his original meaning, but, given h…
Television and Family Values: Was Dan Quayle Right
We reviewed previous research on television portrayal of the family and then used the 1988 and 1994 General Social Surveys (Davis & Smith, 1996) to assess relations between television viewing and judgments about illegitimacy and single parenthood. The data do not contradict Quayle 's contention that television viewing is contributing to fraying of traditional family values
Television, Authoritarianism, and Support for Trump: A Replication
Many factors contributed to support for Donald Trump in the 2016 US presidential election, among them media influences. Morgan and Shanahan (2017) found that television viewing was associated with support for Trump, mediated through authoritarianism. In light of the changes in the political and media environments during Trump’s presidency, our study examined whether Morgan and Shanahan’s (2017) findings still held in the 2020 US presidential elec…
Improving the provision of meals in hospital. The patients’ viewpoint
Impact of the New Television Technology: Cable TV, Peers, and Sex-Role Cultivation in the Electronic Environment
Scientists on the TV screen
Housing Policy and the State: Allocation, Access and Control
Social change, cultural resistance: A meta-analysis of the influence of television viewing on gender role attitudes
In the last decades, there have been substantial changes in public attitudes toward gender roles and in television’s landscape and messages. Our meta-analysis of nearly 50 years of studies of television’s contribution to gender role attitudes is based on 485 effect sizes from 69 independent samples (N = 57,542) and reveals an overall effect size of .102. While we found no evidence of any decline of this association over time, it is significantly …
The Violence Profile: Five Decades of Cultural Indicators Research
This study examines violence in prime-time broadcast network television programs aired between 1967 and 2015. The data show that violence has been a consistent and central part of programming, although levels vary by genre. Violence decreased in the 1990s, due mostly to the greater prominence of sitcoms and crime-related procedurals (such as Law & Order and CSI), which feature fewer explicit acts of violence. However, violence is making a serious…
The Disability Movement in Northern Ireland
(1995). The Disability Movement in Northern Ireland. Disability & Society: Vol. 10, No. 2, pp. 233-236
Britain's imperial strategy and the Malayan labour movement 1945-50
The Demonstration of Power: Violence Profile No. 10
Annual progress report sums up findings suggesting that fear and inequity may be television's most pervasive lessons; 1978 Index shows violence up in children's hours
"On Wober's "Televised Violence and Paranoid Perception: The View From Great Britain
Journal Article On Wober's "Televised Violence and Paranoid Perception: The View from Great Britain" Get access GEORGE GERBNER, GEORGE GERBNER University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar LARRY GROSS, LARRY GROSS University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar MICHAEL MORGAN, MICHAEL MORGAN University of Pennsylvania Search for other works b…
Hearth and Home: Images of Women in the Mass Media
Cities of Peasants: The Political Economy of Urbanization in the Third World
Housing Policy and the State: Allocation, Access and Control
Habitat: Human Settlements in an Urban Age
Television Viewing and Reading: Does More Equal Better
Journal Article Television Viewing and Reading: Does More Equal Better? Get access Michael Morgan Michael Morgan 1Michael Morgan is a Research Specialist and Ph.D. candidate at the Annenberg School of Communications, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 30, Issue 1, March 1980, Pages 159–165, https://doi.org/10.1111/j.1460-2466.1980.tb01782.x Published…
Aging with Television: Images on Television Drama and Conceptions of Social Reality
George Gerbner, Larry Gross, Nancy Signorielli, Michael Morgan; Aging with Television: Images on Television Drama and Conceptions of Social Reality, Journa
The “Mainstreaming” of America: Violence Profile No. 11
Some Additional Comments on Cultivation Analysis
Journal Article Some Additional Comments on Cultivation Analysis Get access GEORGE GERBNER, GEORGE GERBNER Annenberg School of Communications, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar LARRY GROSS, LARRY GROSS Annenberg School of Communications, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar MICHAEL MORGAN, MICHAEL MORGAN Annenberg Schoo…
Television Violence, Victimization, and Power
"On the Limits of "The Limits of Advocacy Research: Response to Hirsch
Journal Article On the Limits of “The Limits of Advocacy Research”: Response to Hirsch Get access GEORGE GERBNER, GEORGE GERBNER Annenberg School of Communications, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar LARRY GROSS, LARRY GROSS Annenberg School of Communications, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar MICHAEL MORGAN, MICHAEL …
Scientists on the TV screen
Television and adolescents' sex role stereotypes: A longitudinal study
Charting the Mainstream: Television's Contributions to Political Orientations
George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli; Charting the Mainstream: Television's Contributions to Political Orientations, Journal of C
Television and adolescents' sex role stereotypes: A longitudinal study
Impact of the New Television Technology: Cable TV, Peers, and Sex-Role Cultivation in the Electronic Environment
Symbolic Victimization and Real World Fear
Journal Article Symbolic Victimization and Real World Fear Get access Michael Morgan Michael Morgan 1Michael Morgan (Ph.D., University of Pennsylvania, 1980) is research specialist at the Annenberg School of Communications, University of Pennsylvania, Philadelphia, Pennsylvania 19104 Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 9, Issue 2, December 1983, Pages 146–157, https://doi.o…
Political Correlates of Television Viewing
State' versus 'Society' in Tsarist and Soviet History
Research Article| May 01 1984 'State' versus 'Society' in Tsarist and Soviet History Lewis H. Siegelbaum; Lewis H. Siegelbaum Search for other works by this author on: This Site Google Michael Morgan Michael Morgan Search for other works by this author on: This Site Google Radical History Review (1984) 1984 (28-30): 90–112. https://doi.org/10.1215/01636545-1984-28-30-90 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Lewi…
Facts, fantasies and schools
Cohesion and Control: Adolescents' Relationships with Parents as Mediators of Television
This study explores the ways in which the contribution of television exposure to adolescents' conceptions of social reality is mediated by their relationships with their parents. The data come from a national survey of 10 to 14-year olds (N = 888). Indicators of parent-adolescent "cohesion" (e.g., maternal affection, shared activities, and satisfaction with time spent together) and "control" (e.g., parental rules, firmness, and disciplinary style…
Television, Sex-Role Attitudes, and Sex-Role Behavior
Amount of television viewing, sex-role attitudes, and sex-role behavior were measured at two points in time in a sample of 287 adolescents. The sex-role measures concern respondents' attitudes about the sex-specific appropriateness of various household chores and their own self-reported tendency to perform those chores. The data show that television viewing makes an independent contribution to adolescents' sex-role attitudes over time, but that t…
Miasma: Pollution and Purification in Early Greek Religion. Robert Parker
Political science (33 works) · Sociology (33 works) · Psychology (31 works) · Computer Science (25 works) · Law (20 works) · Social Psychology (18 works) · Media Studies and Communication (17 works) · Media studies (15 works) · Media, Gender, and Advertising (15 works) · Politics (15 works)