Mary C Banwart
Biographic Data
| ID | 3619904 |
|---|---|
| NAME | Mary C Banwart |
| GIVEN NAMES | Mary C |
| FAMILY NAME | Banwart |
| SIGNATURE | BANWART M C |
| AFFILIATIONS | University of Kansas |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Gender and Candidate Communication: An Analysis of Televised Ads in the 2020 US Senate Races
Recent studies of the content of television ads of female versus male political candidates have shown that women and men are increasingly similar in their communication styles and strategies, with some notable exceptions. However, few studies examining gender and political ad content have focused exclusively on US Senate races, considered the influence of the candidates' political party, or compared the messages of women running against female ve…
Gender Identification and Young Voters: Predicting Candidate Evaluations and Message Effectiveness
The 2012 election was marked by discussions of women's issues from abortion to equal pay, and both presidential candidates employed strategies designed to win female voters. Since women vote in larger numbers than men and are more likely to be swing voters, it was imperative that the candidates win support among women. This study draws from group identification theories to better understand the process of gender socialization that influences youn…
Rocking the Youth Vote Through Debate: Examining the effects of a citizen versus journalist controlled debate on civic engagement
(2005). Rocking the Youth Vote Through Debate: examining the effects of a citizen versus journalist controlled debate on civic engagement. Journalism Studies: Vol. 6, Content and Effects of Media in the 2004 US Presidential Campaign, pp. 153-163
Rocking the Youth Vote Through Debate: Examining the effects of a citizen versus journalist controlled debate on civic engagement
(2005). Rocking the Youth Vote Through Debate: examining the effects of a citizen versus journalist controlled debate on civic engagement. Journalism Studies: Vol. 6, Content and Effects of Media in the 2004 US Presidential Campaign, pp. 153-163
Gender Identification and Young Voters: Predicting Candidate Evaluations and Message Effectiveness
The 2012 election was marked by discussions of women's issues from abortion to equal pay, and both presidential candidates employed strategies designed to win female voters. Since women vote in larger numbers than men and are more likely to be swing voters, it was imperative that the candidates win support among women. This study draws from group identification theories to better understand the process of gender socialization that influences youn…
Rocking the Youth Vote Through Debate: Examining the effects of a citizen versus journalist controlled debate on civic engagement
(2005). Rocking the Youth Vote Through Debate: examining the effects of a citizen versus journalist controlled debate on civic engagement. Journalism Studies: Vol. 6, Content and Effects of Media in the 2004 US Presidential Campaign, pp. 153-163
Gender Identification and Young Voters: Predicting Candidate Evaluations and Message Effectiveness
The 2012 election was marked by discussions of women's issues from abortion to equal pay, and both presidential candidates employed strategies designed to win female voters. Since women vote in larger numbers than men and are more likely to be swing voters, it was imperative that the candidates win support among women. This study draws from group identification theories to better understand the process of gender socialization that influences youn…
Gender and Candidate Communication: An Analysis of Televised Ads in the 2020 US Senate Races
Recent studies of the content of television ads of female versus male political candidates have shown that women and men are increasingly similar in their communication styles and strategies, with some notable exceptions. However, few studies examining gender and political ad content have focused exclusively on US Senate races, considered the influence of the candidates' political party, or compared the messages of women running against female ve…
Political science (3 works) · Politics (3 works) · Law (2 works) · Media Studies and Communication (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Abortion (1 works) · Advertising (1 works) · Casual (1 works)