Werner Wirth
Biographic Data
| ID | 3620335 |
|---|---|
| NAME | Werner Wirth |
| GIVEN NAMES | Werner |
| FAMILY NAME | Wirth |
| SIGNATURE | WIRTH W |
| AFFILIATIONS | University of Zurich |
| VERIFIED | No |
| TOTAL WORKS | 42 |
| TOTAL CITATIONS | 443 |
| AUTHOR COUNT | 39 |
| EDITOR COUNT | 3 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 9 |
Watching the misfortunes of others: Immoral behavior but not responsibility leads to schadenfreude about fail video clips
This study investigated the effects of content characteristics and personality traits on the emotion of schadenfreude—pleasure at another person’s misfortune—in media reception. Building on appraisal theory, the research employed a three (deservingness) by three (severity of misfortune) experimental design and a multiple-message approach using fail video clips as stimuli. In total, 424 participants (mean age = 46 years, range = 17–74 years) watch…
An Unholy Alliance? The Influence of Negative Emotions Elicited by Media Reports on the Persuasiveness of Populist Communication
Emotions play a crucial role in the success of populist actors and movements. The present study investigates whether populist actors can profit from emotions elicited by media content. We assume that populist claims are more persuasive than non-populist claims when experiencing negative emotions toward an issue and that citizens with strong populist attitudes are particularly susceptible to this persuasive process. In a 2 × 2 experiment ( N = 475…
Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study
Consumers' growing awareness of the adverse effects of high meat consumption has led to increased attention to flexitarian or meat-reduced diets. However, most flexitarians do not significantly reduce their meat consumption and still eat many meat-based meals. This study aims to classify the large and heterogeneous consumer group of flexitarians into different profiles based on attitudinal, normative, and control beliefs about meat reduction. Bei…
Meet Bob and Offset Your Flight: Optimising Explainer Videos to Promote Voluntary Carbon Offsetting
In Germany, over 60% of people use YouTube as a search engine and watch explainer videos or tutorials at least occasionally. Two studies were conducted to determine how explainer videos can be optimised to promote sustainable minority behaviour such as voluntary carbon offsetting. A typical way to present information in explainer videos is by using exemplars (the “meet Bob” trope), which can change recipients’ judgements of the frequency of event…
Reduktion des unrealistischen Optimismus in einer nationalen Tabakpräventionskampagne in der Schweiz
Furchtappelle können ihre Wirkung verfehlen, wenn Rauchende abwehrend darauf reagieren, zum Beispiel indem sie die dargestellten Gesundheitsrisiken für sich selbst als irrelevant einstufen. Damit unterschätzen sie ihr persönliches Gesundheitsrisiko gegenüber dem Gesundheitsrisiko, das sie anderen Rauchenden zuschreiben (unrealistischer Optimismus). Dieser Vorgang behindert den Rauchstopp-Prozess. Aus diesem Grund beinhaltete die schweizweite nati…
We Are the People and You Are Fake News: A Social Identity Approach to Populist Citizens’ False Consensus and Hostile Media Perceptions
This study aims to investigate the relationships between citizens’ populist attitudes, perceptions of public opinion, and perceptions of mainstream news media. Relying on social identity theory as an explanatory framework, this article argues that populist citizens assume that public opinion is congruent with their own opinion and that mainstream media reporting is hostile toward their own views. To date, only anecdotal evidence suggests that bot…
The mediating role of perceived benefits on intentions to book a sustainable hotel: A multi-group comparison of the Swiss, German and USA travel markets
The theory of planned behaviour (TPB) was applied to analyse the role of perceived benefits (PB) on intentions to book a sustainable hotel. Data for the research came from 2564 respondents to an online survey conducted in Switzerland, Germany, and USA. A multi-group structural equation modelling (SEM) determined how PB (environmental, social, and economic) played a mediating role on booking intentions (BI) in the three markets and identified sign…
Measuring Populism across Nations: Testing for Measurement Invariance of an Inventory of Populist Attitudes
The rising voter support for populist parties in Western Democracies in recent years has incited academic interest in populist voters and attitudes connected to the voting propensity of populist actors. In line of this research, numerous scales to measure populist attitudes among voters have been proposed. In most cases, however, the measurement of populist attitudes was tailored to specific countries and its applicability to cross-national resea…
The Effects of Right-Wing Populist Communication on Emotions and Cognitions toward Immigrants
The persuasiveness of right-wing populist communication has become a widely discussed topic; it is often assumed that such messages might foster anti-immigrant attitudes among citizens. The present study explores the effects of the different components of right-wing populist communication—anti-immigrant messages, populist content, and populist style—on attitudes toward immigrants. By combining a media content analysis ( N = 605 articles) with a p…
News Media as Gatekeepers, Critics, and Initiators of Populist Communication: How Journalists in Ten Countries Deal with the Populist Challenge
In the wake of the recent successes of populist political actors and discussions about its causes in Europe, the contribution of the media has become an issue of public debate. We identify three roles—as gatekeepers, interpreters, and initiators—the media can assume in their coverage of populist actors, populist ideology, and populist communication. A comparative content analysis of nine thousand stories from fifty-nine news outlets in ten Europe…
The Polarizing Impact of News Coverage on Populist Attitudes in the Public: Evidence From a Panel Study in Four European Democracies
This study explores how news messages carrying parts of the populist ideology contribute to a polarization of public opinion about populism. It combines a content analysis of news coverage on two policy areas (N = 7,119 stories) with a two-wave panel survey (N = 2,338) in four European metropolitan regions (Berlin, Paris, London, and Zurich). In three regions, unopposed media messages with a populist stance have a conditional effect on populist a…
Media Effects: How Media Influence Voters
In their daily routine, all citizens partake, albeit not always consciously, in mass communication. This communication takes place in various channels, such as newspapers, magazines, television, billboards, and social media sites. It even occurs indirectly via discussions with other media users. Extensive research over the past decades has shown that these contacts with media content may have effects on the cognitive, affective, behavioral, and e…
The Spatial Presence Experience Scale (SPES): A Short Self-Report Measure for Diverse Media Settings
The study of spatial presence is currently receiving increased attention in both media psychology and communication research. The present paper introduces the Spatial Presence Experience Scale (SPES), a short eight-item self-report measure. The SPES is derived from a process model of spatial presence ( Wirth et al., 2007 , Media Psychology, 9, 493–525), and assesses spatial presence as a two-dimensional construct that comprises a user’s self-loca…
Measuring Populist Attitudes on Three Dimensions
Theoretically, populism has been conceptualized as a political ideology with three sub-dimensions: anti-elitism attitudes, a preference for popular sovereignty, and a belief in the homogeneity and virtuousness of the people. However, empirical research to date has treated populist attitudes as a unidimensional construct. To address this issue, we propose to conceptualize populist attitudes as a latent higher-order construct with three distinct fi…
Handbuch Werbeforschung
Handbuch Werbeforschung
Heart Versus Mind: How Affective and Cognitive Message Frames Change Attitudes
Several researchers have pursued the question of whether affective or cognitive persuasion appeals are more successful in changing attitudes. The vast majority of studies in this field have found that the persuasiveness of affective and cognitive appeals depends on the extent to which recipients’ existing attitudes are based on affect or cognition: Affective messages are more successful in changing affect-based attitudes; cognitive messages are m…
When and How Narratives Persuade: The Role of Suspension of Disbelief in Didactic Versus Hedonic Processing of a Candidate Film
This study examined how exaggeration in a biographical film about a political candidate affects attitudes toward the candidate, as well as how this attitudinal effect is contingent on goal-oriented processing strategies and mediated by suspension of disbelief (SOD), a tolerant audience response to a perceived lack of realism. On the basis of a randomized 2 (portrayal of the candidate: mildly positive vs. exaggerated) by 2 (modal processing strate…
Selektion Im Internet: Empirische Analysen Zu Einem Schlüsselkonzept
Value Resonance and Value Framing Effects on Voting Intentions in Direct-Democratic Campaigns
This study offers insights into how news media frames interact with existing value orientations in shaping voter preferences. It is assumed that a framing effect should be more pronounced when frames in the news resonate with people's existing value predispositions. These assumptions were tested in a real-world setting of a political campaign dealing with the issue of naturalization of immigrants. Based on a data set in which the data of a two-wa…
Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience
We examine the notion of eudaimonic entertainment during exposure to a sad but meaningful movie, using a new measure consisting of 5 dimensions derived from research on positive psychology. We, thereby, transfer the conception of eudaimonic well-being to the conception of entertainment. Results of a confirmatory factor analysis show that the 5 dimensions can be further condensed into 2 second-order factors. We applied these new measures in a stud…
Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News
This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral…
Exploring the paradox of sad-film enjoyment: The role of multiple appraisals and meta-appraisals
Glaubwürdigkeitsverlust durch programmintegrierte Werbung?: Eine Untersuchung zu den Kontexteffekten von Produktplatzierungen im Fernsehen
The Webnas Analysis Method: A Holistic Approach to the Analysis of Web Navigating and Searching Behavior
As progressively more information and everyday tasks move to the domain of the Web, it is increasingly important to understand how users navigate and search in a Web environment. Whereas numerous studies have focused on specific questions and methods in analyzing selective aspects of this behavior, few have employed an integrative approach, taking multiple factors into account simultaneously. The Web Navigation and Searching (WEBNAS) analysis met…
Measuring Populist Attitudes on Three Dimensions
Theoretically, populism has been conceptualized as a political ideology with three sub-dimensions: anti-elitism attitudes, a preference for popular sovereignty, and a belief in the homogeneity and virtuousness of the people. However, empirical research to date has treated populist attitudes as a unidimensional construct. To address this issue, we propose to conceptualize populist attitudes as a latent higher-order construct with three distinct fi…
The Polarizing Impact of News Coverage on Populist Attitudes in the Public: Evidence From a Panel Study in Four European Democracies
This study explores how news messages carrying parts of the populist ideology contribute to a polarization of public opinion about populism. It combines a content analysis of news coverage on two policy areas (N = 7,119 stories) with a two-wave panel survey (N = 2,338) in four European metropolitan regions (Berlin, Paris, London, and Zurich). In three regions, unopposed media messages with a populist stance have a conditional effect on populist a…
Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience
We examine the notion of eudaimonic entertainment during exposure to a sad but meaningful movie, using a new measure consisting of 5 dimensions derived from research on positive psychology. We, thereby, transfer the conception of eudaimonic well-being to the conception of entertainment. Results of a confirmatory factor analysis show that the 5 dimensions can be further condensed into 2 second-order factors. We applied these new measures in a stud…
The Effects of Right-Wing Populist Communication on Emotions and Cognitions toward Immigrants
The persuasiveness of right-wing populist communication has become a widely discussed topic; it is often assumed that such messages might foster anti-immigrant attitudes among citizens. The present study explores the effects of the different components of right-wing populist communication—anti-immigrant messages, populist content, and populist style—on attitudes toward immigrants. By combining a media content analysis ( N = 605 articles) with a p…
An Integrative Model of Mobile Phone Appropriation
The evolution of mobile communication devices and services has taken up a dynamic which makes any prognosis on in this field almost impossible. Whereas part of this dynamic may remain inscrutable, we believe that a much higher degree of explanation can be achieved by paying more attention to the process of appropriation. To seize this potential, we propose to combine existing research efforts in this domain. Therefore, an integrative model to ana…
News Media as Gatekeepers, Critics, and Initiators of Populist Communication: How Journalists in Ten Countries Deal with the Populist Challenge
In the wake of the recent successes of populist political actors and discussions about its causes in Europe, the contribution of the media has become an issue of public debate. We identify three roles—as gatekeepers, interpreters, and initiators—the media can assume in their coverage of populist actors, populist ideology, and populist communication. A comparative content analysis of nine thousand stories from fifty-nine news outlets in ten Europe…
Measuring Populism across Nations: Testing for Measurement Invariance of an Inventory of Populist Attitudes
The rising voter support for populist parties in Western Democracies in recent years has incited academic interest in populist voters and attitudes connected to the voting propensity of populist actors. In line of this research, numerous scales to measure populist attitudes among voters have been proposed. In most cases, however, the measurement of populist attitudes was tailored to specific countries and its applicability to cross-national resea…
Value Resonance and Value Framing Effects on Voting Intentions in Direct-Democratic Campaigns
This study offers insights into how news media frames interact with existing value orientations in shaping voter preferences. It is assumed that a framing effect should be more pronounced when frames in the news resonate with people's existing value predispositions. These assumptions were tested in a real-world setting of a political campaign dealing with the issue of naturalization of immigrants. Based on a data set in which the data of a two-wa…
Heuristic and Systematic Use of Search Engines
It is becoming increasingly important to understand in greater detail how people process information and make decisions while searching on the World Wide Web. With the distinction between systematic and heuristic processing, dual-process theories and decision theory provide a useful framework for analyzing this decision-making. A laboratory quasi-experiment was conducted, combining a client-oriented Web content analysis, think aloud technique, an…
Measuring the Unmeasurable? Toward Operationalizing On-line and Memory-Based Political Judgments in Surveys
Journal Article Measuring the Unmeasurable? Toward Operationalizing On-line and Memory-Based Political Judgments in Surveys Get access Jörg Matthes, Jörg Matthes Jörg Matthes is a Ph.D. student at the Institute of Mass Communication and Media Research, University of Zurich, Switzerland. His research focuses on the process of public opinion formation, media effects, trust in news media, and empirical methods. Search for other works by this author …
Toward Improving the Validity and Reliability of Media Information Processing Measures in Surveys
Measuring media information processing strategies is of great value to the study of media effects in the field. However, researchers have raised concerns about the reliability and construct validity of previously used scales. Therefore, the aim of the present study is to make a methodological contribution by developing a standardized scale for measuring heuristic and systematic information processing. Based on existing research, we tested our mea…
Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study
Consumers' growing awareness of the adverse effects of high meat consumption has led to increased attention to flexitarian or meat-reduced diets. However, most flexitarians do not significantly reduce their meat consumption and still eat many meat-based meals. This study aims to classify the large and heterogeneous consumer group of flexitarians into different profiles based on attitudinal, normative, and control beliefs about meat reduction. Bei…
Zur Diffusion Neuer Medien: Kritische Bestandsaufnahme aktueller Ansätze und Überlegungen zu einer integrativen Diffusions- und Aneignungstheorie Neuer Medien
M&K Medien & Kommunikationswissenschaft , Seite 56 - 74
Media Effects: How Media Influence Voters
In their daily routine, all citizens partake, albeit not always consciously, in mass communication. This communication takes place in various channels, such as newspapers, magazines, television, billboards, and social media sites. It even occurs indirectly via discussions with other media users. Extensive research over the past decades has shown that these contacts with media content may have effects on the cognitive, affective, behavioral, and e…
Exploring the paradox of sad-film enjoyment: The role of multiple appraisals and meta-appraisals
Reduktion des unrealistischen Optimismus in einer nationalen Tabakpräventionskampagne in der Schweiz
Furchtappelle können ihre Wirkung verfehlen, wenn Rauchende abwehrend darauf reagieren, zum Beispiel indem sie die dargestellten Gesundheitsrisiken für sich selbst als irrelevant einstufen. Damit unterschätzen sie ihr persönliches Gesundheitsrisiko gegenüber dem Gesundheitsrisiko, das sie anderen Rauchenden zuschreiben (unrealistischer Optimismus). Dieser Vorgang behindert den Rauchstopp-Prozess. Aus diesem Grund beinhaltete die schweizweite nati…
Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News
This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral…
The Webnas Analysis Method: A Holistic Approach to the Analysis of Web Navigating and Searching Behavior
As progressively more information and everyday tasks move to the domain of the Web, it is increasingly important to understand how users navigate and search in a Web environment. Whereas numerous studies have focused on specific questions and methods in analyzing selective aspects of this behavior, few have employed an integrative approach, taking multiple factors into account simultaneously. The Web Navigation and Searching (WEBNAS) analysis met…
Navigating the Internet: A Study of German-Language Search Engines
This article explores the market position, quality and typical usage of German-language search engines. The use of search engines is a common Internet activity - 91 percent of Internet users employ search engines. As search engines occupy the role of gatekeepers in the information jungle of the Internet, a monopoly like Google’s (76 percent market share) is problematic in several respects. Invalid results, access to websites with inappropriate co…
Unterhaltsame Information oder informative Unterhaltung: Zur Rezeption von Reality-TV
Looking into the Black Box: Intolerance of Ambiguity and Dynamic-Transactional Processes in the Development of Issue-Related Images
How does media information become a part of our image of the world? How important to the audience are subjective factors on the extent and composition of media-transmitted images? Using a dynamic-transactional model, a number of subjective factors are analysed. This article focuses on the influence of the personality characteristic `ambiguity tolerance'. Taking into account the process character of media effects, we obtained more differentiated r…
Looking into the Black Box: Intolerance of Ambiguity and Dynamic-Transactional Processes in the Development of Issue-Related Images
How does media information become a part of our image of the world? How important to the audience are subjective factors on the extent and composition of media-transmitted images? Using a dynamic-transactional model, a number of subjective factors are analysed. This article focuses on the influence of the personality characteristic `ambiguity tolerance'. Taking into account the process character of media effects, we obtained more differentiated r…
Unterhaltsame Information oder informative Unterhaltung: Zur Rezeption von Reality-TV
Von der Information zum Wissen: Die Rolle der Rezeption Für Die Entstehung Von Wissensunterschieden. ein Beitrag Zur Wissenskluftforschung
Dieser Band ist eine gekürzte und überarbeitete Fassung meiner Dissertation, die ich im Juni 1994 bei der Sozialwissenschaftlichen Fakultät der Ludwig-Maximilians Universität eingereicht habe. Für die
Selektion im Internet
Selektion im Internet. Empirische Analysen zu einem Schlüsselkonzept
Selektion neu betrachtet: Auswahlentscheidungen im Internet
Der Beitrag diskutiert die grundlegenden Bedingungen, die sich für den Nutzer bzw, seine Selektions- und Navigationshandlungen im Internet stellen. Dabei werden zunächst die verschiedenen Rezeptions- bzw, Selektionsphasen (nach Donsbach) auf das Internet übertragen. Es werden die Ähnlichkeiten und die Unterschiede sowohl zwischen dem Internet und den herkömmlichen Medien als auch zwischen den verschiedenen Intemetmodi wie Web, Chat und E-Mail dis…
Ich chatte – wer bin ich? Identität und Selbstdarstellung in virtuellen Kommunikationssituationen
M&K Medien & Kommunikationswissenschaft , Seite 337 - 358
Äquivalenz als Problem: Forschungsstrategien und Designs der komparativen Kommunikationswissenschaft
Auch 25 Jahre nach dem Grundlagenaufsatz "Extending the Frontier"(Gurevitch/Blumler 1990) gibt es im Bereich der Kommunikationsforschung keine ausgeprägte Diskussion der Designs und Methoden international vergleichender Studien.1 Die angrenzenden Disziplinen, insbesondere die Politikwissenschaft und die Psychologie, beschäftigen sich hingegen schon länger mit den entsprechenden methodischen und methodologischen Aspekten. Auch die Soziologie kann …
Navigating the Internet: A Study of German-Language Search Engines
This article explores the market position, quality and typical usage of German-language search engines. The use of search engines is a common Internet activity - 91 percent of Internet users employ search engines. As search engines occupy the role of gatekeepers in the information jungle of the Internet, a monopoly like Google’s (76 percent market share) is problematic in several respects. Invalid results, access to websites with inappropriate co…
Traumberuf oder Verlegenheitslösung: Einstiegsmotivation und Arbeitssituation des wissenschaftlichen Nachwuchses in Kommunikationswissenschaft und Medienwissenschaft
Die Kommunikationswissenschaft als ≫gendered organization≪: Geschlechtsspezifische Befunde zur Situation des wissenschaftlichen Nachwuchses
Zur Diffusion Neuer Medien: Kritische Bestandsaufnahme aktueller Ansätze und Überlegungen zu einer integrativen Diffusions- und Aneignungstheorie Neuer Medien
M&K Medien & Kommunikationswissenschaft , Seite 56 - 74
A Process Model of the Formation of Spatial Presence Experiences
In order to bridge interdisciplinary differences in Presence research and to establish connections between Presence and “older” concepts of psychology and communication, a theoretical model of the formation of Spatial Presence is proposed. It is applicable to the exposure to different media and intended to unify the existing efforts to develop a theory of Presence. The model includes assumptions about attention allocation, mental models, and invo…
Heuristic and Systematic Use of Search Engines
It is becoming increasingly important to understand in greater detail how people process information and make decisions while searching on the World Wide Web. With the distinction between systematic and heuristic processing, dual-process theories and decision theory provide a useful framework for analyzing this decision-making. A laboratory quasi-experiment was conducted, combining a client-oriented Web content analysis, think aloud technique, an…
Measuring the Unmeasurable? Toward Operationalizing On-line and Memory-Based Political Judgments in Surveys
Journal Article Measuring the Unmeasurable? Toward Operationalizing On-line and Memory-Based Political Judgments in Surveys Get access Jörg Matthes, Jörg Matthes Jörg Matthes is a Ph.D. student at the Institute of Mass Communication and Media Research, University of Zurich, Switzerland. His research focuses on the process of public opinion formation, media effects, trust in news media, and empirical methods. Search for other works by this author …
Toward Improving the Validity and Reliability of Media Information Processing Measures in Surveys
Measuring media information processing strategies is of great value to the study of media effects in the field. However, researchers have raised concerns about the reliability and construct validity of previously used scales. Therefore, the aim of the present study is to make a methodological contribution by developing a standardized scale for measuring heuristic and systematic information processing. Based on existing research, we tested our mea…
An Integrative Model of Mobile Phone Appropriation
The evolution of mobile communication devices and services has taken up a dynamic which makes any prognosis on in this field almost impossible. Whereas part of this dynamic may remain inscrutable, we believe that a much higher degree of explanation can be achieved by paying more attention to the process of appropriation. To seize this potential, we propose to combine existing research efforts in this domain. Therefore, an integrative model to ana…
Glaubwürdigkeitsverlust durch programmintegrierte Werbung?: Eine Untersuchung zu den Kontexteffekten von Produktplatzierungen im Fernsehen
The Webnas Analysis Method: A Holistic Approach to the Analysis of Web Navigating and Searching Behavior
As progressively more information and everyday tasks move to the domain of the Web, it is increasingly important to understand how users navigate and search in a Web environment. Whereas numerous studies have focused on specific questions and methods in analyzing selective aspects of this behavior, few have employed an integrative approach, taking multiple factors into account simultaneously. The Web Navigation and Searching (WEBNAS) analysis met…
Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News
This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral…
Exploring the paradox of sad-film enjoyment: The role of multiple appraisals and meta-appraisals
Value Resonance and Value Framing Effects on Voting Intentions in Direct-Democratic Campaigns
This study offers insights into how news media frames interact with existing value orientations in shaping voter preferences. It is assumed that a framing effect should be more pronounced when frames in the news resonate with people's existing value predispositions. These assumptions were tested in a real-world setting of a political campaign dealing with the issue of naturalization of immigrants. Based on a data set in which the data of a two-wa…
Beyond Pleasure: Exploring the Eudaimonic Entertainment Experience
We examine the notion of eudaimonic entertainment during exposure to a sad but meaningful movie, using a new measure consisting of 5 dimensions derived from research on positive psychology. We, thereby, transfer the conception of eudaimonic well-being to the conception of entertainment. Results of a confirmatory factor analysis show that the 5 dimensions can be further condensed into 2 second-order factors. We applied these new measures in a stud…
Selektion Im Internet: Empirische Analysen Zu Einem Schlüsselkonzept
When and How Narratives Persuade: The Role of Suspension of Disbelief in Didactic Versus Hedonic Processing of a Candidate Film
This study examined how exaggeration in a biographical film about a political candidate affects attitudes toward the candidate, as well as how this attitudinal effect is contingent on goal-oriented processing strategies and mediated by suspension of disbelief (SOD), a tolerant audience response to a perceived lack of realism. On the basis of a randomized 2 (portrayal of the candidate: mildly positive vs. exaggerated) by 2 (modal processing strate…
Political science (20 works) · Psychology (19 works) · Computer Science (13 works) · Social Psychology (12 works) · Media Influence and Health (11 works) · Law (9 works) · Politics (8 works) · Social Psychology (8 works) · Sociology (8 works) · Law (7 works)