Jarim Kim
Biographic Data
| ID | 3620351 |
|---|---|
| NAME | Jarim Kim |
| GIVEN NAMES | Jarim |
| FAMILY NAME | Kim |
| SIGNATURE | KIM J |
| AFFILIATIONS | Yonsei University |
| ORCID | 0000-0002-2973-9656 |
| VERIFIED | Yes |
| TOTAL WORKS | 23 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 23 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The Congruency Effects of Multiple Components of Persuasion: Target Framing, Gain-Loss Framing, and Regulatory Focus
Construal level theory (CLT) explains that people construe realities differentially based on the psychological distance between themselves and the realities. Informed by CLT, this study investigated how congruencies between mental representations of different message and recipient components influence individuals' responses. Specifically, it examined how message target (self vs. others) effects vary depending on the use of gain-loss framing and i…
Classifying environmental publics: A public segmentation framework to predict climate change-related information seeking and activism
Purpose This study aims to propose a theoretical framework for public segmentation to identify various publics and conceptualize an activist public concerned with environmental issues, focusing specifically on the issue of climate change. Design/methodology/approach By incorporating the summation method of public segmentation from strategic communication research and levels of anger, this study identifies four types of environmental publics, usin…
Booster vs. attenuator: How does unrealistic comparative optimism affect the threat and coping appraisals that motivate protective behaviors
Understanding Active Communicators on the Food Safety Issue: Conspiratorial Thinking, Organizational Trust, and Communicative Actions of Publics in China
As misinformation is common in the digital media environment, it has become more important to understand risk communication in the context of communicative behaviors of publics that affect public opinion and policymaking. Focusing on food safety issues such as genetically modified food and food additives in China, this study aims to understand the communicative action of publics and the role of organizational trust in the conspiratorial thinking …
Communicating uncertainties regarding Covid-19 vaccination: Moderating roles of trust in science, government, and society
This study examined how uncertainty affects information seeking and avoidance behaviors via information insufficiency in the COVID-19 vaccination context. It also investigated how trust in science, government, and society moderate the effects of information insufficiency. An online experiment with 131 Korean adults showed that uncertainty indirectly affects information seeking intentions via information insufficiency, which is moderated by scienc…
The Effects of Trust, Distrust, and Motivation on Information Behaviors: The Cases of GM Food and Food Additives in China
Food-related issues have recently become one of the most salient and controversial issues and have received increasing media and scholarly attention. This study examines the distinct effects of trust and distrust on the public’s information behaviors, specifically in the context of two food-related issues including GM food and food additives. This study employs a cross-sectional survey with 1,089 Chinese citizens. This study demonstrates that tru…
Norm Perceptions about Rumor Sharing on Genetically Modified Foods: The Interaction between Facebook Likes and a Refuting Comment
This study investigated how normative information on Facebook (i.e., the number of Likes on a Facebook post and a refuting comment) influences one's intention to share a rumor post regarding genetically modified foods. The results of an online experiment with 630 Facebook users showed that a high number of Likes increased the intention to share the post through perceived descriptive and injunctive norms of sharing behavior. The number of Likes on…
Gain-Loss Framing and Social Distancing: Temporal Framing’s Role as an Emotion Intensifier
Effective health communication requires various strategies. This study focused on two framing strategies closely relevant to health issues. Specifically, it examined how temporal framing moderates the effects of gain-loss framing on social distancing with particular attention to the underlying affective mechanisms of these interactions. A 2 (temporal framing: proximal vs. distal) X 2 (gain-loss framing: gain vs. loss) randomized experiment was co…
Public Perceptions of Food Contamination Risks: A Simulation Experiment on the Psychological Impact of Incident Severity and Intentionality
How do consumers perceive risks associated with food contamination? How do they respond to foodborne illness outbreaks and food recalls resulting from food contamination? We report findings from an experiment (N = 1,010) in which participants were exposed to a simulated news report on a food contamination incident that had led to a foodborne illness outbreak and voluntary food recalls. Two characteristics of the food contamination incident were e…
CSR-company fit in the sin industry: Addressing negative contributions, NFC, and perceived motives
Guided by the persuasion knowledge model, this study investigated how the fit between corporate social responsibility (CSR) and a sin company that makes negative societal contributions influences consumers’ responses. Specifically, using a sample of 234 Koreans, it examined whether individual differences in need for cognition (NFC) moderate CSR-company fit and how such NFC-moderated fit affects consumers’ responses through two distinct perceived …
Factors affecting rumor believability in the context of Covid-19: The moderating roles of government trust and health literacy
This study explores the mediating role of prior exposure to a rumor in the relationship between anxiety and rumor believability, and the moderated mediation thereof by government trust and health literacy. A total of 534 participants aged 19–59 were recruited from a research survey panel in an early stage of the COVID-19 pandemic in Korea. Using two negative COVID-19 rumors, prior exposure to a rumor and rumor believability were measured for each…
From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOP…
How War-Framing Effects Differ Depending on Publics' Conspiracy Levels: Communicating the Covid-19 Vaccination
Public conspiracy beliefs prevent various social institutions including governments from communicating effectively. Fostering effective communication with high conspiracy belief individuals, who often disregard important public health messages, is crucial. This study investigated whether war framing could be used to effectively communicate with highly suspicious individuals. Specifically, it used an online experiment with 398 Korean citizens to e…
Mechanics of Rumor Mills and Epistemic Motivational Processes of Food-related Rumor Spread: Interplay between Attitude and Issue Motivation
This study tested the manner in which attitude toward an object of rumor affects people's epistemic motivation to solve a problem and to share a rumor, specifically on social media, using two rumors regarding food safety issues including McDonald's and genetically modified food. An online survey administered to 184 undergraduate students who use Twitter showed that negative attitudes increased the likelihood of rumor sharing, mediated by issue-re…
What Predicts Korean Citizens’ Mask-Wearing Behaviors? Health Beliefs and Protective Behaviors against Particulate Matter
Air pollution has become a critically important contemporary issue, exposing people to various health risks worldwide. Air pollution problems cannot be resolved in the short-term; therefore, citizens in regions with low air quality are encouraged to take protective actions such as wearing masks to filter particulate matter. However, compliance with such recommendations is limited. To enhance the effectiveness of health promotion in this regard, t…
Are Chinese Netizens Willing to Speak Out? The Spiral of Silence in Public Reactions to Controversial Food Safety Issues on Social Media
This study examines the influential factors posited by the Spiral of Silence Theory (SoS) in shaping people's perceptions of the overall public opinion towards food safety issues in China and their willingness to speak out. Two highly controversial issues, including genetically modified (GM) food and food additives, are examined. Using an online opt-in panel in China, we collected survey responses from a total of 1089 respondents, with a comparab…
Consideration of future consequences and predictability: Examining six health behaviors with different levels of perceived severity
Research has shown that consideration of future consequences can successfully predict different health behaviors. Prior studies, however, have yielded inconsistent findings. This study aimed to address these inconsistencies by examining the associations between consideration of future consequences and different health behaviors involving different levels of severity. The main study sample consisted of 385 college students. Using a paper-and-penci…
The power of gossip: Contextual talk in tourism communication
This study investigates the role of individuals’ accidental, contextual talking – rather than planned, goal-oriented conversation – about tourism to illuminate its influences on touristic motivation and communicative behaviors. Contextual talking in daily life can trigger internalized and situational motivation toward information behaviors regarding tourist concern. Two comparative studies were conducted to provide a causal account of touristic i…
Why people remain inactive during a crisis: Interpreting and dealing with a crisis within a broader social context
Public inactivity has been addressed by scholars across different academic disciplines. Risk communication and behaviour change is difficult and costly due to limited attention to various messages in the public sphere. Crises pose particular challenges if organisations are to communicate effectively with the public to protect them from potential risks. The present study attempts to better understand what makes the public inactive when faced with …
Concomitant Psychiatric Symptoms in Neurological Outpatients
To estimate the prevalence of concomitant psychiatric disorders in neurological outpatients and to assess the value of simple screening questionnaires in the identification of psychiatric symptoms, we analyzed a total of 803 patients who visited neurology clinics with neurological symptoms over a six-month period. Using self-reported questionnaires, we assessed psychiatric symptoms, such as stress (Perceived Stress Scale, PSS), depression (Patien…
How Internet Content Mobilizes Protests: The Case of Two Anti-Government Protests in Korea
This study enhances our understanding of the interplay between Internet content and protests. Utilizing 47 in-depth interviews conducted during two mass protests in South Korea, the study investigated how Internet content affects the mobilization of people and if or how the emergence of social networking sites (SNSs) has changed Internet use. Applying qualitative methods, it revealed that the Internet helps mobilize protests by providing a space …
Which Patients Are Prescribed Escitalopram: Predictors for Escitalopram Prescriptions and Functional Outcomes among Patients with Acute Ischemic Stroke
Recent studies have demonstrated that antidepressants could enhance functional recovery via neuroplasticity beyond solely treating depression. However, since Koreans typically show a greater aversion to seeking psychiatric care than citizens of Western countries, the number of antidepressant prescriptions is low. Through this study, we aim to identify the factors that lead to the prescription of antidepressants in subjects with acute ischemic str…
The Relationship of Health Beliefs with Information Sources and HPV Vaccine Acceptance among Young Adults in Korea
Despite the HPV vaccine’s efficacy in preventing cervical cancer, its coverage rates among Asians are very low. To increase immunization coverage among these populations, understanding the psychological factors that affect HPV acceptability is critical. To this end, this study examined the relationships between multidimensional health beliefs and HPV vaccine acceptance, and what information sources effectively foster HPV vaccination-related healt…
Understanding Active Communicators on the Food Safety Issue: Conspiratorial Thinking, Organizational Trust, and Communicative Actions of Publics in China
As misinformation is common in the digital media environment, it has become more important to understand risk communication in the context of communicative behaviors of publics that affect public opinion and policymaking. Focusing on food safety issues such as genetically modified food and food additives in China, this study aims to understand the communicative action of publics and the role of organizational trust in the conspiratorial thinking …
The power of gossip: Contextual talk in tourism communication
This study investigates the role of individuals’ accidental, contextual talking – rather than planned, goal-oriented conversation – about tourism to illuminate its influences on touristic motivation and communicative behaviors. Contextual talking in daily life can trigger internalized and situational motivation toward information behaviors regarding tourist concern. Two comparative studies were conducted to provide a causal account of touristic i…
How Internet Content Mobilizes Protests: The Case of Two Anti-Government Protests in Korea
This study enhances our understanding of the interplay between Internet content and protests. Utilizing 47 in-depth interviews conducted during two mass protests in South Korea, the study investigated how Internet content affects the mobilization of people and if or how the emergence of social networking sites (SNSs) has changed Internet use. Applying qualitative methods, it revealed that the Internet helps mobilize protests by providing a space …
Which Patients Are Prescribed Escitalopram: Predictors for Escitalopram Prescriptions and Functional Outcomes among Patients with Acute Ischemic Stroke
Recent studies have demonstrated that antidepressants could enhance functional recovery via neuroplasticity beyond solely treating depression. However, since Koreans typically show a greater aversion to seeking psychiatric care than citizens of Western countries, the number of antidepressant prescriptions is low. Through this study, we aim to identify the factors that lead to the prescription of antidepressants in subjects with acute ischemic str…
The Relationship of Health Beliefs with Information Sources and HPV Vaccine Acceptance among Young Adults in Korea
Despite the HPV vaccine’s efficacy in preventing cervical cancer, its coverage rates among Asians are very low. To increase immunization coverage among these populations, understanding the psychological factors that affect HPV acceptability is critical. To this end, this study examined the relationships between multidimensional health beliefs and HPV vaccine acceptance, and what information sources effectively foster HPV vaccination-related healt…
Why people remain inactive during a crisis: Interpreting and dealing with a crisis within a broader social context
Public inactivity has been addressed by scholars across different academic disciplines. Risk communication and behaviour change is difficult and costly due to limited attention to various messages in the public sphere. Crises pose particular challenges if organisations are to communicate effectively with the public to protect them from potential risks. The present study attempts to better understand what makes the public inactive when faced with …
Concomitant Psychiatric Symptoms in Neurological Outpatients
To estimate the prevalence of concomitant psychiatric disorders in neurological outpatients and to assess the value of simple screening questionnaires in the identification of psychiatric symptoms, we analyzed a total of 803 patients who visited neurology clinics with neurological symptoms over a six-month period. Using self-reported questionnaires, we assessed psychiatric symptoms, such as stress (Perceived Stress Scale, PSS), depression (Patien…
How Internet Content Mobilizes Protests: The Case of Two Anti-Government Protests in Korea
This study enhances our understanding of the interplay between Internet content and protests. Utilizing 47 in-depth interviews conducted during two mass protests in South Korea, the study investigated how Internet content affects the mobilization of people and if or how the emergence of social networking sites (SNSs) has changed Internet use. Applying qualitative methods, it revealed that the Internet helps mobilize protests by providing a space …
Consideration of future consequences and predictability: Examining six health behaviors with different levels of perceived severity
Research has shown that consideration of future consequences can successfully predict different health behaviors. Prior studies, however, have yielded inconsistent findings. This study aimed to address these inconsistencies by examining the associations between consideration of future consequences and different health behaviors involving different levels of severity. The main study sample consisted of 385 college students. Using a paper-and-penci…
The power of gossip: Contextual talk in tourism communication
This study investigates the role of individuals’ accidental, contextual talking – rather than planned, goal-oriented conversation – about tourism to illuminate its influences on touristic motivation and communicative behaviors. Contextual talking in daily life can trigger internalized and situational motivation toward information behaviors regarding tourist concern. Two comparative studies were conducted to provide a causal account of touristic i…
Mechanics of Rumor Mills and Epistemic Motivational Processes of Food-related Rumor Spread: Interplay between Attitude and Issue Motivation
This study tested the manner in which attitude toward an object of rumor affects people's epistemic motivation to solve a problem and to share a rumor, specifically on social media, using two rumors regarding food safety issues including McDonald's and genetically modified food. An online survey administered to 184 undergraduate students who use Twitter showed that negative attitudes increased the likelihood of rumor sharing, mediated by issue-re…
What Predicts Korean Citizens’ Mask-Wearing Behaviors? Health Beliefs and Protective Behaviors against Particulate Matter
Air pollution has become a critically important contemporary issue, exposing people to various health risks worldwide. Air pollution problems cannot be resolved in the short-term; therefore, citizens in regions with low air quality are encouraged to take protective actions such as wearing masks to filter particulate matter. However, compliance with such recommendations is limited. To enhance the effectiveness of health promotion in this regard, t…
Are Chinese Netizens Willing to Speak Out? The Spiral of Silence in Public Reactions to Controversial Food Safety Issues on Social Media
This study examines the influential factors posited by the Spiral of Silence Theory (SoS) in shaping people's perceptions of the overall public opinion towards food safety issues in China and their willingness to speak out. Two highly controversial issues, including genetically modified (GM) food and food additives, are examined. Using an online opt-in panel in China, we collected survey responses from a total of 1089 respondents, with a comparab…
Factors affecting rumor believability in the context of Covid-19: The moderating roles of government trust and health literacy
This study explores the mediating role of prior exposure to a rumor in the relationship between anxiety and rumor believability, and the moderated mediation thereof by government trust and health literacy. A total of 534 participants aged 19–59 were recruited from a research survey panel in an early stage of the COVID-19 pandemic in Korea. Using two negative COVID-19 rumors, prior exposure to a rumor and rumor believability were measured for each…
From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOP…
How War-Framing Effects Differ Depending on Publics' Conspiracy Levels: Communicating the Covid-19 Vaccination
Public conspiracy beliefs prevent various social institutions including governments from communicating effectively. Fostering effective communication with high conspiracy belief individuals, who often disregard important public health messages, is crucial. This study investigated whether war framing could be used to effectively communicate with highly suspicious individuals. Specifically, it used an online experiment with 398 Korean citizens to e…
Norm Perceptions about Rumor Sharing on Genetically Modified Foods: The Interaction between Facebook Likes and a Refuting Comment
This study investigated how normative information on Facebook (i.e., the number of Likes on a Facebook post and a refuting comment) influences one's intention to share a rumor post regarding genetically modified foods. The results of an online experiment with 630 Facebook users showed that a high number of Likes increased the intention to share the post through perceived descriptive and injunctive norms of sharing behavior. The number of Likes on…
Gain-Loss Framing and Social Distancing: Temporal Framing’s Role as an Emotion Intensifier
Effective health communication requires various strategies. This study focused on two framing strategies closely relevant to health issues. Specifically, it examined how temporal framing moderates the effects of gain-loss framing on social distancing with particular attention to the underlying affective mechanisms of these interactions. A 2 (temporal framing: proximal vs. distal) X 2 (gain-loss framing: gain vs. loss) randomized experiment was co…
Public Perceptions of Food Contamination Risks: A Simulation Experiment on the Psychological Impact of Incident Severity and Intentionality
How do consumers perceive risks associated with food contamination? How do they respond to foodborne illness outbreaks and food recalls resulting from food contamination? We report findings from an experiment (N = 1,010) in which participants were exposed to a simulated news report on a food contamination incident that had led to a foodborne illness outbreak and voluntary food recalls. Two characteristics of the food contamination incident were e…
CSR-company fit in the sin industry: Addressing negative contributions, NFC, and perceived motives
Guided by the persuasion knowledge model, this study investigated how the fit between corporate social responsibility (CSR) and a sin company that makes negative societal contributions influences consumers’ responses. Specifically, using a sample of 234 Koreans, it examined whether individual differences in need for cognition (NFC) moderate CSR-company fit and how such NFC-moderated fit affects consumers’ responses through two distinct perceived …
Communicating uncertainties regarding Covid-19 vaccination: Moderating roles of trust in science, government, and society
This study examined how uncertainty affects information seeking and avoidance behaviors via information insufficiency in the COVID-19 vaccination context. It also investigated how trust in science, government, and society moderate the effects of information insufficiency. An online experiment with 131 Korean adults showed that uncertainty indirectly affects information seeking intentions via information insufficiency, which is moderated by scienc…
The Effects of Trust, Distrust, and Motivation on Information Behaviors: The Cases of GM Food and Food Additives in China
Food-related issues have recently become one of the most salient and controversial issues and have received increasing media and scholarly attention. This study examines the distinct effects of trust and distrust on the public’s information behaviors, specifically in the context of two food-related issues including GM food and food additives. This study employs a cross-sectional survey with 1,089 Chinese citizens. This study demonstrates that tru…
Classifying environmental publics: A public segmentation framework to predict climate change-related information seeking and activism
Purpose This study aims to propose a theoretical framework for public segmentation to identify various publics and conceptualize an activist public concerned with environmental issues, focusing specifically on the issue of climate change. Design/methodology/approach By incorporating the summation method of public segmentation from strategic communication research and levels of anger, this study identifies four types of environmental publics, usin…
Booster vs. attenuator: How does unrealistic comparative optimism affect the threat and coping appraisals that motivate protective behaviors
Understanding Active Communicators on the Food Safety Issue: Conspiratorial Thinking, Organizational Trust, and Communicative Actions of Publics in China
As misinformation is common in the digital media environment, it has become more important to understand risk communication in the context of communicative behaviors of publics that affect public opinion and policymaking. Focusing on food safety issues such as genetically modified food and food additives in China, this study aims to understand the communicative action of publics and the role of organizational trust in the conspiratorial thinking …
The Congruency Effects of Multiple Components of Persuasion: Target Framing, Gain-Loss Framing, and Regulatory Focus
Construal level theory (CLT) explains that people construe realities differentially based on the psychological distance between themselves and the realities. Informed by CLT, this study investigated how congruencies between mental representations of different message and recipient components influence individuals' responses. Specifically, it examined how message target (self vs. others) effects vary depending on the use of gain-loss framing and i…
Psychology (18 works) · Social Psychology (17 works) · Political science (15 works) · Medicine (10 works) · Public relations (10 works) · Misinformation and Its Impacts (7 works) · Computer Science (6 works) · Social Psychology (6 works) · Business (5 works) · Perception (5 works)