Bomi Kang
Biographic Data
| ID | 3620601 |
|---|---|
| NAME | Bomi Kang |
| GIVEN NAMES | Bomi |
| FAMILY NAME | Kang |
| SIGNATURE | KANG B |
| AFFILIATIONS | Coastal Carolina University, Conway, SC, USA |
| ORCID | 0000-0001-8120-9276 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Perimeter-Based Advertising and Fan Characteristics in the NHL and MLB
This study analyzes corporate perimeter advertisements (ads displayed around the field of play) in the National Hockey League (NHL) and Major League Baseball (MLB) to determine if the fans of these leagues are presented with similar or differing ads. Variations in the ads should reflect differences in the fan bases. Building on existing literature, 1,169 perimeter ads were categorized into 20 distinct groups. While from a high level, the ads appe…
The Use of Sina Weibo and Twitter by International Luxury Hotels
Social media is a valuable marketing tool in the hospitality and tourism industry. Microblogging sites (social media sites comprised of concise, frequent posts) have allowed customers to discuss brands online with other customers across the globe. Focusing on the international luxury hotel segment, this article compares Twitter in the US and Sina Weibo in China. We collected data from both sites using content analysis and analyzed it using indepe…
No prominent works on this page.
The Use of Sina Weibo and Twitter by International Luxury Hotels
Social media is a valuable marketing tool in the hospitality and tourism industry. Microblogging sites (social media sites comprised of concise, frequent posts) have allowed customers to discuss brands online with other customers across the globe. Focusing on the international luxury hotel segment, this article compares Twitter in the US and Sina Weibo in China. We collected data from both sites using content analysis and analyzed it using indepe…
Perimeter-Based Advertising and Fan Characteristics in the NHL and MLB
This study analyzes corporate perimeter advertisements (ads displayed around the field of play) in the National Hockey League (NHL) and Major League Baseball (MLB) to determine if the fans of these leagues are presented with similar or differing ads. Variations in the ads should reflect differences in the fan bases. Building on existing literature, 1,169 perimeter ads were categorized into 20 distinct groups. While from a high level, the ads appe…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · China (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital marketing (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Econometrics (1 works)