Shelly Rodger
Biographic Data
| ID | 3620656 |
|---|---|
| NAME | Shelly Rodger |
| GIVEN NAMES | Shelly |
| FAMILY NAME | Rodger |
| SIGNATURE | RODGER S |
| AFFILIATIONS | University of Missouri |
| ORCID | 0000-0002-9062-8912 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 63 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 4 |
Comparing Personalization Strategies in Social Network Advertising
Personalization is an essential tactic for enhancing social networking advertising (SNA) effectiveness. Brands leverage consumer data using artificial intelligence (AI) to pinpoint target audiences based on distinct behavioral and psychographic traits. This study examines the comparative effectiveness of behavioral and psychographic personalization, with a focus on impression motivation as a key moderator. Results from an online experiment involv…
Augmented Narrative Advertising
We investigated augmented narrative advertising (ANA), which integrates storytelling with digitally embedded product placements using an augmented reality (AR) story filter. With a sample of 130 U.S. college students, we compared AR- and non-AR narrative advertising formats, while also examining the impact of product placement primes (PPPs) in a health context. Our findings illuminated the capability of ANA to prompt positive shifts in an individ…
Seeking the public health angle in Missouri newspaper coverage of the opioid crisis
The public health model of reporting calls for public health professionals and journalists to work together to provide social and environmental context, risk factors, and prevention information in news coverage of public health issues. This quantitative content analysis describes the prevalence of contextual information in Missouri newspaper coverage of the opioid crisis. Results indicate Missouri newspapers are not depicting the opioid crisis as…
Evaluating Reliability of Google Scholar, Scopus, and Web of Science
Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the uncertainty of GS’s search parameters for more inclusive coverage and the curated collections of Scopus an…
Reflections on Professionalism and Human Touch—A Tribute
What a Difference 50 Years Makes
Past, Present, and Future of the Journal of Advertising
Reflections on My Editorship of the Journal of Advertising
Celebrating 50 Years of the Journal of Advertising and Beyond
How to Get Published in the Journal of Advertising
Publishing in top-tier journals is arguably an important step to getting a good job and tenure, but competition is steep. For example, the Journal of Advertising (JA) had a record number of 640 sub
Themed Issue Introduction
(2021). Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising. Journal of Advertising: Vol. 50, Themed Issue: Promises and Perils of Artificial Intelligence and Advertising, pp. 1-10
What Comes Next
As “the premier journal devoted to the development of advertising theory and its relationship to practice,” the Journal of Advertising (JA) is experiencing a period of growth, expanding to new mark
A Scale to Measure Science Communication Training Effectiveness
The research describes efforts toward developing a valid and reliable scale used to assess science communication training effectiveness (SCTE) undertaken in conjunction with a 4-year project funded by the National Science Foundation. Results suggest that the SCTE scale possesses acceptable psychometric properties, specifically reliability and validity, with regard to responses from graduate students in science, technology, engineering, and math f…
Decoding Science
The authors describe a science communication training called “Decoding Science” and the steps taken to develop and assess program effectiveness. Evaluation is based on a triangulated framework involving feedback from graduate student trainees, faculty trainers, and ordinary citizens who are not specialists in the field. Three cohorts of graduate STEM (science, technology, engineering, math) students participated in the training in Spring 2016 ( N…
A Critical Review of the E-Satisfaction Literature
User satisfaction is essential to the success of any Web site. Satisfaction with electronic environments, or e-satisfaction, drives traffic to Web sites and encourages repeated use of a site. However, the e-satisfaction literature has not been critically examined to assess e-satisfaction scales that currently exist in an effort to determine potential gaps or opportunities for future research. The present study is intended to critically review the…
Stereotypical Portrayals of Emotionality in News Photos
This research content analyzed the news photographs of a major U.S. daily newspaper to examine the emotional portrayals of individuals in different gender, age, and ethnic subgroups. A multidimensional measure of emotion (pleasure, arousal, dominance) was used. A total of 1,595 individuals were coded. The results demonstrate that emotionality was stereotyped to some degree, particularly in relation to women, ethnic minorities, and senior citizens…
Relationships Between Blogs as Ewom and Interactivity, Perceived Interactivity, and Parasocial Interaction
The purpose of this research was to examine the effects of a political candidate's blog-a form of eWOM (electronic Word-of-Mouth)-on attitudes toward the website, attitudes toward the political candidate, and intentions to vote. The results showed that interactivity in the form of a blog significantly influenced attitude toward the website, but not attitudes toward the candidate or voting intention. However, perceived interactivity influenced all…
Representation of Women in News and Photos
This study uses a feminist framework of masculine cultural hegemony to examine the representation of women in two newspapers—a medium-sized newspaper (Study 1) and a larger newspaper (Study 2). Surveys gauged news staff and news reader perceptions of female representation in news content to determine if perceptions matched content-analysis findings. Content-analysis results revealed a greater proportion of males than females in both content and p…
Internet Community Group Participation
This study examines the psychosocial benefits of Internet community group participation for women with breast cancer. A longitudinal content analysis of more than 33,200 postings from an online breast cancer bulletin board, and thematic analysis of the "life stories" of 100 women randomly selected from the bulletin board, was conducted. Psychosocial benefits included: receiving/giving information; receiving/giving social support; affect toward th…
A Socialization Perspective on Male and Female Reporting
Journal Article A Socialization Perspective on Male and Female Reporting Get access Shelly Rodgers, Shelly Rodgers 1Shelly Rodgers (PhD, University of Missouri, Columbia) is an assistant professor at the University of Missouri School of Journalism Search for other works by this author on: Oxford Academic Google Scholar Esther Thorson Esther Thorson 2Esther Thorson (PhD, University of Minnesota) is associate dean of graduate studies at the Univers…
Reality’ in the St. Louis Post-Dispatch
This study reveals that the viewpoint of women, minorities, children, adolescents and seniors is underrepresented in this metropolitan newspaper. Caucasian adult males dominate as sources and characters throughout the publication
Fixing”; stereotypes in news photos
Internet Community Group Participation
This study examines the psychosocial benefits of Internet community group participation for women with breast cancer. A longitudinal content analysis of more than 33,200 postings from an online breast cancer bulletin board, and thematic analysis of the "life stories" of 100 women randomly selected from the bulletin board, was conducted. Psychosocial benefits included: receiving/giving information; receiving/giving social support; affect toward th…
Fixing”; stereotypes in news photos
Reality’ in the St. Louis Post-Dispatch
This study reveals that the viewpoint of women, minorities, children, adolescents and seniors is underrepresented in this metropolitan newspaper. Caucasian adult males dominate as sources and characters throughout the publication
Stereotypical Portrayals of Emotionality in News Photos
This research content analyzed the news photographs of a major U.S. daily newspaper to examine the emotional portrayals of individuals in different gender, age, and ethnic subgroups. A multidimensional measure of emotion (pleasure, arousal, dominance) was used. A total of 1,595 individuals were coded. The results demonstrate that emotionality was stereotyped to some degree, particularly in relation to women, ethnic minorities, and senior citizens…
Decoding Science
The authors describe a science communication training called “Decoding Science” and the steps taken to develop and assess program effectiveness. Evaluation is based on a triangulated framework involving feedback from graduate student trainees, faculty trainers, and ordinary citizens who are not specialists in the field. Three cohorts of graduate STEM (science, technology, engineering, math) students participated in the training in Spring 2016 ( N…
A Scale to Measure Science Communication Training Effectiveness
The research describes efforts toward developing a valid and reliable scale used to assess science communication training effectiveness (SCTE) undertaken in conjunction with a 4-year project funded by the National Science Foundation. Results suggest that the SCTE scale possesses acceptable psychometric properties, specifically reliability and validity, with regard to responses from graduate students in science, technology, engineering, and math f…
Reality’ in the St. Louis Post-Dispatch
This study reveals that the viewpoint of women, minorities, children, adolescents and seniors is underrepresented in this metropolitan newspaper. Caucasian adult males dominate as sources and characters throughout the publication
Fixing”; stereotypes in news photos
A Socialization Perspective on Male and Female Reporting
Journal Article A Socialization Perspective on Male and Female Reporting Get access Shelly Rodgers, Shelly Rodgers 1Shelly Rodgers (PhD, University of Missouri, Columbia) is an assistant professor at the University of Missouri School of Journalism Search for other works by this author on: Oxford Academic Google Scholar Esther Thorson Esther Thorson 2Esther Thorson (PhD, University of Minnesota) is associate dean of graduate studies at the Univers…
Representation of Women in News and Photos
This study uses a feminist framework of masculine cultural hegemony to examine the representation of women in two newspapers—a medium-sized newspaper (Study 1) and a larger newspaper (Study 2). Surveys gauged news staff and news reader perceptions of female representation in news content to determine if perceptions matched content-analysis findings. Content-analysis results revealed a greater proportion of males than females in both content and p…
Internet Community Group Participation
This study examines the psychosocial benefits of Internet community group participation for women with breast cancer. A longitudinal content analysis of more than 33,200 postings from an online breast cancer bulletin board, and thematic analysis of the "life stories" of 100 women randomly selected from the bulletin board, was conducted. Psychosocial benefits included: receiving/giving information; receiving/giving social support; affect toward th…
Relationships Between Blogs as Ewom and Interactivity, Perceived Interactivity, and Parasocial Interaction
The purpose of this research was to examine the effects of a political candidate's blog-a form of eWOM (electronic Word-of-Mouth)-on attitudes toward the website, attitudes toward the political candidate, and intentions to vote. The results showed that interactivity in the form of a blog significantly influenced attitude toward the website, but not attitudes toward the candidate or voting intention. However, perceived interactivity influenced all…
Stereotypical Portrayals of Emotionality in News Photos
This research content analyzed the news photographs of a major U.S. daily newspaper to examine the emotional portrayals of individuals in different gender, age, and ethnic subgroups. A multidimensional measure of emotion (pleasure, arousal, dominance) was used. A total of 1,595 individuals were coded. The results demonstrate that emotionality was stereotyped to some degree, particularly in relation to women, ethnic minorities, and senior citizens…
A Critical Review of the E-Satisfaction Literature
User satisfaction is essential to the success of any Web site. Satisfaction with electronic environments, or e-satisfaction, drives traffic to Web sites and encourages repeated use of a site. However, the e-satisfaction literature has not been critically examined to assess e-satisfaction scales that currently exist in an effort to determine potential gaps or opportunities for future research. The present study is intended to critically review the…
Decoding Science
The authors describe a science communication training called “Decoding Science” and the steps taken to develop and assess program effectiveness. Evaluation is based on a triangulated framework involving feedback from graduate student trainees, faculty trainers, and ordinary citizens who are not specialists in the field. Three cohorts of graduate STEM (science, technology, engineering, math) students participated in the training in Spring 2016 ( N…
What Comes Next
As “the premier journal devoted to the development of advertising theory and its relationship to practice,” the Journal of Advertising (JA) is experiencing a period of growth, expanding to new mark
A Scale to Measure Science Communication Training Effectiveness
The research describes efforts toward developing a valid and reliable scale used to assess science communication training effectiveness (SCTE) undertaken in conjunction with a 4-year project funded by the National Science Foundation. Results suggest that the SCTE scale possesses acceptable psychometric properties, specifically reliability and validity, with regard to responses from graduate students in science, technology, engineering, and math f…
How to Get Published in the Journal of Advertising
Publishing in top-tier journals is arguably an important step to getting a good job and tenure, but competition is steep. For example, the Journal of Advertising (JA) had a record number of 640 sub
Themed Issue Introduction
(2021). Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising. Journal of Advertising: Vol. 50, Themed Issue: Promises and Perils of Artificial Intelligence and Advertising, pp. 1-10
Evaluating Reliability of Google Scholar, Scopus, and Web of Science
Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the uncertainty of GS’s search parameters for more inclusive coverage and the curated collections of Scopus an…
Reflections on Professionalism and Human Touch—A Tribute
What a Difference 50 Years Makes
Past, Present, and Future of the Journal of Advertising
Reflections on My Editorship of the Journal of Advertising
Celebrating 50 Years of the Journal of Advertising and Beyond
Comparing Personalization Strategies in Social Network Advertising
Personalization is an essential tactic for enhancing social networking advertising (SNA) effectiveness. Brands leverage consumer data using artificial intelligence (AI) to pinpoint target audiences based on distinct behavioral and psychographic traits. This study examines the comparative effectiveness of behavioral and psychographic personalization, with a focus on impression motivation as a key moderator. Results from an online experiment involv…
Augmented Narrative Advertising
We investigated augmented narrative advertising (ANA), which integrates storytelling with digitally embedded product placements using an augmented reality (AR) story filter. With a sample of 130 U.S. college students, we compared AR- and non-AR narrative advertising formats, while also examining the impact of product placement primes (PPPs) in a health context. Our findings illuminated the capability of ANA to prompt positive shifts in an individ…
Seeking the public health angle in Missouri newspaper coverage of the opioid crisis
The public health model of reporting calls for public health professionals and journalists to work together to provide social and environmental context, risk factors, and prevention information in news coverage of public health issues. This quantitative content analysis describes the prevalence of contextual information in Missouri newspaper coverage of the opioid crisis. Results indicate Missouri newspapers are not depicting the opioid crisis as…
Psychology (19 works) · Business (15 works) · Advertising (14 works) · Computer Science (9 works) · Art (5 works) · Political science (5 works) · Social Psychology (5 works) · Sociology (5 works) · Digital Marketing and Social Media (4 works) · Mathematics (4 works)