Byungju Kang
Biographic Data
| ID | 3620815 |
|---|---|
| NAME | Byungju Kang |
| GIVEN NAMES | Byungju |
| FAMILY NAME | Kang |
| SIGNATURE | KANG B |
| AFFILIATIONS | St. John Fisher University, Rochester, NY, USA |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Assessing Customer Discrimination in National Television Viewership
How do consumers respond to a product based on the racial composition of the individuals representing that product? This is a challenging question to empirically assess, given the difficulty in acquiring data capturing actual consumer behavior while simultaneously controlling for product quality and characteristics. We empirically test for potential customer discrimination in live national television viewership of National Collegiate Athletic Ass…
No prominent works on this page.
Assessing Customer Discrimination in National Television Viewership
How do consumers respond to a product based on the racial composition of the individuals representing that product? This is a challenging question to empirically assess, given the difficulty in acquiring data capturing actual consumer behavior while simultaneously controlling for product quality and characteristics. We empirically test for potential customer discrimination in live national television viewership of National Collegiate Athletic Ass…
Advertising (1 work) · Audience measurement (1 work) · Basketball (1 work) · Business (1 work) · History (1 work) · Intellectual Property Rights and Media (1 work) · Political science (1 work) · Psychology (1 work) · Sports Analytics and Performance (1 work) · Sports, Gender, and Society (1 work)