Se-Hoon Jeong
Dados Biográficos
| ID | 3621137 |
|---|---|
| NOME | Se-Hoon Jeong |
| PRENOMES | Se-Hoon |
| SOBRENOME | Jeong |
| ASSINATURA | JEONG S |
| AFILIAÇÕES | Korea University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 15 |
| TOTAL DE CITAÇÕES | 36 |
| TOTAL COMO AUTOR | 15 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2007 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 4 |
Effects of Creativity in AI Advertising
Extending previous research on creative AI to the context of AI advertising, the present study examined whether creativity in AI advertising could evoke perceptions of uncanniness and consequently have a negative impact on ad outcomes. Based on a two (ad creativity: low vs. high) by two (creator label: human vs. AI) between-subjects experimental design, the present study showed that ad creativity in general had a positive direct impact on attitud…
Production and Correction of Misinformation About Fine Dust in the Korean News Media
Based on framing theory and attribution theory, this research examines how the Korean news has framed and attributed the causes of fine dust in terms of external factors (i.e., China-responsibility) or internal factors (e.g., Korea-responsibility). We conducted a large-scale big-data analysis such as natural language processing and semantic network analysis to examine how news about fine dust in the Korean news had been produced and corrected. We…
Misinformation Exposure and Acceptance
The present study tests and extends the RISP model (a) by applying the model in the context of COVID-19 in South Korea and (b) by examining the impacts of information seeking and processing on misinformation exposure and acceptance. Based on a survey of 346 Korean adults, this study showed that information avoidance, but not information seeking, was a positive predictor of misinformation exposure. In addition, heuristic processing, but not system…
Effects of Disinformation Using Deepfake
This research examines (a) the negative impact of disinformation including a deepfake video and (b) the protective effect of media literacy education. We conducted an experiment using a two disinformation message type (deepfake video present vs. absent) by three media literacy education (general disinformation vs. deepfake-specific vs. no literacy) factorial design. In the general disinformation (vs. deepfake-specific) literacy condition, partici…
Consumers’ Response to Format Characteristics in Native Advertising
The key characteristic of native advertising is that it simulates the format of the editorial content. The current study examines how format similarity—the extent to which the format of an advertisement is similar to the format of the editorial content—affects consumers’ responses to the advertisement and whether the effects differ by format novelty, the extent to which the format of the editorial content is novel or familiar to consumers. Result…
Parental Mediation Regarding Children's Smartphone Use
Parental mediation is a type of behavior that could protect children against the negative uses and effects of smartphones. Based on protection motivation theory, this research (a) predicted parental mediation based on parents' threat and efficacy perceptions and (b) predicted threat and efficacy perceptions based on parenting styles and parents' addiction to smartphone use. An online survey of 448 parents of fourth to sixth graders was conducted.…
Information Insufficiency and Information Seeking
The risk information seeking and processing model predicts information-seeking behavior based on a number of factors, including information insufficiency. Using the risk information seeking and processing model, the present study experimentally manipulated the two components of information insufficiency (i.e., sufficiency threshold and current knowledge). Sufficiency threshold was manipulated using information about radon risk with varying levels…
Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes
Despite the recent proliferation of research on media multitasking, a comprehensive meta-analytic review of its effects has not been available. Based on a review of 49 media multitasking studies, this meta-analysis showed that multitasking has negative effects on cognitive outcomes, whereas it has positive effects on attitudinal (or persuasion-related) outcomes. Moderator analyses suggested that the negative effects of multitasking on cognitive o…
What type of content are smartphone users addicted to
Predictors of Pro-Environmental Behaviors of American and Korean Students
This study employs the theory of reasoned action and protection motivation theory to predict American and Korean students’ intentions to engage in behaviors that can help mitigate climate change. The results indicate that one’s attitudes toward the prevention of climate change, perceived severity of climate change, response efficacy, and self-efficacy regarding climate change prevention were significant predictors of one’s intentions to engage in…
Media Literacy Interventions
Although numerous media literacy interventions have been developed and delivered over the past 3 decades, a comprehensive meta-analytic assessment of their effects has not been available. This study investigates the average effect size and moderators of 51 media literacy interventions. Media literacy interventions had positive effects (d=.37) on outcomes including media knowledge, criticism, perceived realism, influence, behavioral beliefs, attit…
Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing
This study examined the effects of multitasking on persuasion, including comprehension and counterarguing of persuasive messages, which were presented in three different contexts: (a) nonmultitasking with full attention paid to the message, (b) multitasking with primary attention paid to the message, and (c) multitasking with secondary attention paid to the message. Consistent with predictions, the results suggested that multitasking reduced the …
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Revisiting the Knowledge Gap Hypothesis
This knowledge gap meta-analysis examines (a) average effect size of the gap, (b) impact of media publicity, and (c) moderators of the gap. Positive correlation between education and level of knowledge ( r = .28) was found, with no differences in the size of the gap (a) over time and (b) between issues of higher and lower publicity. However, gap magnitude was moderated by topic, setting, knowledge measure, and study design, but not by publication…
Predictors of Multitasking with Media
In this research, multitasking with media is defined as an audience behavior that combines media use with another non-media activity. This study examines (a) the prevalence and patterns of multitasking among 14- to 16-year-olds and (b) the media and audience factors that predict such behavior. Consistent with previous research, this study found that youth frequently multitask with media. Both (a) ownership of media in bedrooms as a media factor a…
Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes
Despite the recent proliferation of research on media multitasking, a comprehensive meta-analytic review of its effects has not been available. Based on a review of 49 media multitasking studies, this meta-analysis showed that multitasking has negative effects on cognitive outcomes, whereas it has positive effects on attitudinal (or persuasion-related) outcomes. Moderator analyses suggested that the negative effects of multitasking on cognitive o…
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Predictors of Pro-Environmental Behaviors of American and Korean Students
This study employs the theory of reasoned action and protection motivation theory to predict American and Korean students’ intentions to engage in behaviors that can help mitigate climate change. The results indicate that one’s attitudes toward the prevention of climate change, perceived severity of climate change, response efficacy, and self-efficacy regarding climate change prevention were significant predictors of one’s intentions to engage in…
Information Insufficiency and Information Seeking
The risk information seeking and processing model predicts information-seeking behavior based on a number of factors, including information insufficiency. Using the risk information seeking and processing model, the present study experimentally manipulated the two components of information insufficiency (i.e., sufficiency threshold and current knowledge). Sufficiency threshold was manipulated using information about radon risk with varying levels…
Production and Correction of Misinformation About Fine Dust in the Korean News Media
Based on framing theory and attribution theory, this research examines how the Korean news has framed and attributed the causes of fine dust in terms of external factors (i.e., China-responsibility) or internal factors (e.g., Korea-responsibility). We conducted a large-scale big-data analysis such as natural language processing and semantic network analysis to examine how news about fine dust in the Korean news had been produced and corrected. We…
Predictors of Multitasking with Media
In this research, multitasking with media is defined as an audience behavior that combines media use with another non-media activity. This study examines (a) the prevalence and patterns of multitasking among 14- to 16-year-olds and (b) the media and audience factors that predict such behavior. Consistent with previous research, this study found that youth frequently multitask with media. Both (a) ownership of media in bedrooms as a media factor a…
Revisiting the Knowledge Gap Hypothesis
This knowledge gap meta-analysis examines (a) average effect size of the gap, (b) impact of media publicity, and (c) moderators of the gap. Positive correlation between education and level of knowledge ( r = .28) was found, with no differences in the size of the gap (a) over time and (b) between issues of higher and lower publicity. However, gap magnitude was moderated by topic, setting, knowledge measure, and study design, but not by publication…
Media Literacy Interventions
Although numerous media literacy interventions have been developed and delivered over the past 3 decades, a comprehensive meta-analytic assessment of their effects has not been available. This study investigates the average effect size and moderators of 51 media literacy interventions. Media literacy interventions had positive effects (d=.37) on outcomes including media knowledge, criticism, perceived realism, influence, behavioral beliefs, attit…
Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing
This study examined the effects of multitasking on persuasion, including comprehension and counterarguing of persuasive messages, which were presented in three different contexts: (a) nonmultitasking with full attention paid to the message, (b) multitasking with primary attention paid to the message, and (c) multitasking with secondary attention paid to the message. Consistent with predictions, the results suggested that multitasking reduced the …
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Predictors of Pro-Environmental Behaviors of American and Korean Students
This study employs the theory of reasoned action and protection motivation theory to predict American and Korean students’ intentions to engage in behaviors that can help mitigate climate change. The results indicate that one’s attitudes toward the prevention of climate change, perceived severity of climate change, response efficacy, and self-efficacy regarding climate change prevention were significant predictors of one’s intentions to engage in…
What type of content are smartphone users addicted to
Information Insufficiency and Information Seeking
The risk information seeking and processing model predicts information-seeking behavior based on a number of factors, including information insufficiency. Using the risk information seeking and processing model, the present study experimentally manipulated the two components of information insufficiency (i.e., sufficiency threshold and current knowledge). Sufficiency threshold was manipulated using information about radon risk with varying levels…
Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes
Despite the recent proliferation of research on media multitasking, a comprehensive meta-analytic review of its effects has not been available. Based on a review of 49 media multitasking studies, this meta-analysis showed that multitasking has negative effects on cognitive outcomes, whereas it has positive effects on attitudinal (or persuasion-related) outcomes. Moderator analyses suggested that the negative effects of multitasking on cognitive o…
Parental Mediation Regarding Children's Smartphone Use
Parental mediation is a type of behavior that could protect children against the negative uses and effects of smartphones. Based on protection motivation theory, this research (a) predicted parental mediation based on parents' threat and efficacy perceptions and (b) predicted threat and efficacy perceptions based on parenting styles and parents' addiction to smartphone use. An online survey of 448 parents of fourth to sixth graders was conducted.…
Effects of Disinformation Using Deepfake
This research examines (a) the negative impact of disinformation including a deepfake video and (b) the protective effect of media literacy education. We conducted an experiment using a two disinformation message type (deepfake video present vs. absent) by three media literacy education (general disinformation vs. deepfake-specific vs. no literacy) factorial design. In the general disinformation (vs. deepfake-specific) literacy condition, partici…
Consumers’ Response to Format Characteristics in Native Advertising
The key characteristic of native advertising is that it simulates the format of the editorial content. The current study examines how format similarity—the extent to which the format of an advertisement is similar to the format of the editorial content—affects consumers’ responses to the advertisement and whether the effects differ by format novelty, the extent to which the format of the editorial content is novel or familiar to consumers. Result…
Misinformation Exposure and Acceptance
The present study tests and extends the RISP model (a) by applying the model in the context of COVID-19 in South Korea and (b) by examining the impacts of information seeking and processing on misinformation exposure and acceptance. Based on a survey of 346 Korean adults, this study showed that information avoidance, but not information seeking, was a positive predictor of misinformation exposure. In addition, heuristic processing, but not system…
Production and Correction of Misinformation About Fine Dust in the Korean News Media
Based on framing theory and attribution theory, this research examines how the Korean news has framed and attributed the causes of fine dust in terms of external factors (i.e., China-responsibility) or internal factors (e.g., Korea-responsibility). We conducted a large-scale big-data analysis such as natural language processing and semantic network analysis to examine how news about fine dust in the Korean news had been produced and corrected. We…
Effects of Creativity in AI Advertising
Extending previous research on creative AI to the context of AI advertising, the present study examined whether creativity in AI advertising could evoke perceptions of uncanniness and consequently have a negative impact on ad outcomes. Based on a two (ad creativity: low vs. high) by two (creator label: human vs. AI) between-subjects experimental design, the present study showed that ad creativity in general had a positive direct impact on attitud…
Psychology (12 obras) · Social Psychology (9 obras) · Computer Science (7 obras) · Cognitive psychology (5 obras) · Impact of Technology on Adolescents (5 obras) · Media Influence and Health (5 obras) · Advertising (3 obras) · Behavioral Health and Interventions (3 obras) · Business (3 obras) · Child Development and Digital Technology (3 obras)