Marilee Long
Biographic Data
| ID | 3622257 |
|---|---|
| NAME | Marilee Long |
| GIVEN NAMES | Marilee |
| FAMILY NAME | Long |
| SIGNATURE | LONG M |
| AFFILIATIONS | Colorado State University |
| VERIFIED | No |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 40 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 4 |
Expert and Public Preferences and Perceptions of Different Color Schemes and Map Overlays on a Tropical Cyclone Wind Exceedance Forecast Graphic
Map graphics are often used for hazard risk communication, layered with numerical, verbal, and visual information to describe an uncertain threat. In the hurricane context, graphics are used to communicate the probability of different threats over a forecasting period. While hurricane graphics have been studied in the past, they have not been designed with colorblind-friendly accessibility and localization in mind. This study presents the results…
Rap about Clap
This qualitative study explores American Indian/Alaska Native (AI/AN) youth’s knowledge and access to health information about sexually transmitted diseases and sexually transmitted infections (STDs/STIs). Focus groups and community-based participatory research practices contributed to engaging with youth ages fourteen to twenty-one from two Western tribal communities as well as tribal professionals. Results indicate that tribal youth differed by…
Gender Differences in Adolescents’ Wishful Identification With Scientist Characters on Television
Adolescents’ wishful identification with televised scientist characters was examined as related to interactions among the following variables: gender of participant, gender of scientist character, program genre, and selected character attributes. Findings indicated some gender differences in adolescents’ wishful identification with scientist characters they viewed on television. Boys showed more wishful identification with male scientist than wit…
Portrayals of Male and Female Scientists in Television Programs Popular Among Middle School-Age Children
This content analysis examined portrayals of scientist characters in 14 television programs popular among or likely to have been viewed by middle school—age children. While male scientists significantly outnumbered and appeared in significantly more scenes than did female scientists, males and females were depicted similarly in reference to professional position, marital status, and parental status. Gender-stereotyped behavior was largely absent …
Newspaper Coverage of Cancer Prevention
Prior research on knowledge gap effects, in health as well as in other domains, has focused largely on assessing individual-level differences in exposure to news based on self-report of media use. Inherent inferential limitations of this approach are addressed by testing the hypothesis that the relationship between education and cancer prevention knowledge will be moderated by regional differences in U.S. news coverage of cancer prevention. The s…
Television Dramas and Support for Controversial Public Policies
In this experiment, we examine effects of television dramas on support for controversial public policies (gay marriage and the death penalty) and explore mechanisms that may explain such effects. The dramas influenced support for death penalty but not gay marriage. As predicted, exposure to the relevant drama eliminated the relationship between prior ideology (conceptualized as a continuous variable) and death penalty support. Moreover, the valen…
US news media coverage of tobacco control issues
Results suggest mixed support in news coverage for tobacco control efforts in the United States. The modest amount of news coverage of tobacco is troubling, particularly because so few news stories were found on TV, which is a more important news source for Americans than newspapers. When tobacco was covered, government themed stories, which often did not include mentions of negative health effects, were typical, suggesting that media coverage do…
Obtaining Nationally Representative Samples of Local News Media Outlets
This article presents 1 approach to constructing a valid national sample of local news outlets. Using designated market areas that represent the dominant geographic area of influence for television stations, researchers can create a nationally representative sample of local media, including television and newspaper outlets. A method for adapting the approach to smaller geographic areas is also discussed. Data are provided to support the validity …
The thrill of everyday science
Several media effects perspectives suggest that televised images can influence children's perceptions of science and scientists. This study analysed images of science and scientists in four children's educational science programmes. The images of science as truth, as fun, and as a part of everyday life, as well as the image that science is for everyone, were quite evident. Little evidence was found for the image of science as magical or mysteriou…
A Lab of Her Own
Television teaches children gender-specific behaviors, attitudes, and characteristics. By observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional gender-role stereotypes to careers. This study examines the portrayals of female characters on four popular television series for children and discusses those portrayals in the light of other res…
Scientific explanation in US newspaper science stories
Mass media are important sources of science information for many adults. However, this study, which reports a content analysis of science stories in 100 US newspapers, found that while 70 newspapers carried science stories, the majority of these stories contained little scientific explanation. Ten percent or less of content was comprised of elucidating (definitions of terms) and/or quasi-scientific explanations (explications of relationships amon…
The Impact of Risk Message Content and Construction on Comments about Risks Embedded in 'Letters to Friends
In an effort to examine the ways in which content and framing components of mediated risk messages influence individuals' cognitive and affective responses, this study asked university students to read and respond to two risk stories that varied along four dimensions: level of risk expressed, severity of health symptoms experienced as a result of the risk, presence/absence of 'risk' in the headline, and vividness of story lead. Subjects, after re…
Portrayals of Male and Female Scientists in Television Programs Popular Among Middle School-Age Children
This content analysis examined portrayals of scientist characters in 14 television programs popular among or likely to have been viewed by middle school—age children. While male scientists significantly outnumbered and appeared in significantly more scenes than did female scientists, males and females were depicted similarly in reference to professional position, marital status, and parental status. Gender-stereotyped behavior was largely absent …
A Lab of Her Own
Television teaches children gender-specific behaviors, attitudes, and characteristics. By observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional gender-role stereotypes to careers. This study examines the portrayals of female characters on four popular television series for children and discusses those portrayals in the light of other res…
Gender Differences in Adolescents’ Wishful Identification With Scientist Characters on Television
Adolescents’ wishful identification with televised scientist characters was examined as related to interactions among the following variables: gender of participant, gender of scientist character, program genre, and selected character attributes. Findings indicated some gender differences in adolescents’ wishful identification with scientist characters they viewed on television. Boys showed more wishful identification with male scientist than wit…
Obtaining Nationally Representative Samples of Local News Media Outlets
This article presents 1 approach to constructing a valid national sample of local news outlets. Using designated market areas that represent the dominant geographic area of influence for television stations, researchers can create a nationally representative sample of local media, including television and newspaper outlets. A method for adapting the approach to smaller geographic areas is also discussed. Data are provided to support the validity …
The Impact of Risk Message Content and Construction on Comments about Risks Embedded in 'Letters to Friends
In an effort to examine the ways in which content and framing components of mediated risk messages influence individuals' cognitive and affective responses, this study asked university students to read and respond to two risk stories that varied along four dimensions: level of risk expressed, severity of health symptoms experienced as a result of the risk, presence/absence of 'risk' in the headline, and vividness of story lead. Subjects, after re…
Scientific explanation in US newspaper science stories
Mass media are important sources of science information for many adults. However, this study, which reports a content analysis of science stories in 100 US newspapers, found that while 70 newspapers carried science stories, the majority of these stories contained little scientific explanation. Ten percent or less of content was comprised of elucidating (definitions of terms) and/or quasi-scientific explanations (explications of relationships amon…
The thrill of everyday science
Several media effects perspectives suggest that televised images can influence children's perceptions of science and scientists. This study analysed images of science and scientists in four children's educational science programmes. The images of science as truth, as fun, and as a part of everyday life, as well as the image that science is for everyone, were quite evident. Little evidence was found for the image of science as magical or mysteriou…
A Lab of Her Own
Television teaches children gender-specific behaviors, attitudes, and characteristics. By observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional gender-role stereotypes to careers. This study examines the portrayals of female characters on four popular television series for children and discusses those portrayals in the light of other res…
Obtaining Nationally Representative Samples of Local News Media Outlets
This article presents 1 approach to constructing a valid national sample of local news outlets. Using designated market areas that represent the dominant geographic area of influence for television stations, researchers can create a nationally representative sample of local media, including television and newspaper outlets. A method for adapting the approach to smaller geographic areas is also discussed. Data are provided to support the validity …
Television Dramas and Support for Controversial Public Policies
In this experiment, we examine effects of television dramas on support for controversial public policies (gay marriage and the death penalty) and explore mechanisms that may explain such effects. The dramas influenced support for death penalty but not gay marriage. As predicted, exposure to the relevant drama eliminated the relationship between prior ideology (conceptualized as a continuous variable) and death penalty support. Moreover, the valen…
US news media coverage of tobacco control issues
Results suggest mixed support in news coverage for tobacco control efforts in the United States. The modest amount of news coverage of tobacco is troubling, particularly because so few news stories were found on TV, which is a more important news source for Americans than newspapers. When tobacco was covered, government themed stories, which often did not include mentions of negative health effects, were typical, suggesting that media coverage do…
Newspaper Coverage of Cancer Prevention
Prior research on knowledge gap effects, in health as well as in other domains, has focused largely on assessing individual-level differences in exposure to news based on self-report of media use. Inherent inferential limitations of this approach are addressed by testing the hypothesis that the relationship between education and cancer prevention knowledge will be moderated by regional differences in U.S. news coverage of cancer prevention. The s…
Portrayals of Male and Female Scientists in Television Programs Popular Among Middle School-Age Children
This content analysis examined portrayals of scientist characters in 14 television programs popular among or likely to have been viewed by middle school—age children. While male scientists significantly outnumbered and appeared in significantly more scenes than did female scientists, males and females were depicted similarly in reference to professional position, marital status, and parental status. Gender-stereotyped behavior was largely absent …
Gender Differences in Adolescents’ Wishful Identification With Scientist Characters on Television
Adolescents’ wishful identification with televised scientist characters was examined as related to interactions among the following variables: gender of participant, gender of scientist character, program genre, and selected character attributes. Findings indicated some gender differences in adolescents’ wishful identification with scientist characters they viewed on television. Boys showed more wishful identification with male scientist than wit…
Rap about Clap
This qualitative study explores American Indian/Alaska Native (AI/AN) youth’s knowledge and access to health information about sexually transmitted diseases and sexually transmitted infections (STDs/STIs). Focus groups and community-based participatory research practices contributed to engaging with youth ages fourteen to twenty-one from two Western tribal communities as well as tribal professionals. Results indicate that tribal youth differed by…
Expert and Public Preferences and Perceptions of Different Color Schemes and Map Overlays on a Tropical Cyclone Wind Exceedance Forecast Graphic
Map graphics are often used for hazard risk communication, layered with numerical, verbal, and visual information to describe an uncertain threat. In the hurricane context, graphics are used to communicate the probability of different threats over a forecasting period. While hurricane graphics have been studied in the past, they have not been designed with colorblind-friendly accessibility and localization in mind. This study presents the results…
Psychology (9 works) · Sociology (8 works) · Political science (6 works) · Media studies (5 works) · Advertising (4 works) · Climate Change Communication and Perception (4 works) · Developmental psychology (4 works) · Media Studies and Communication (4 works) · Science Education and Perceptions (4 works) · Social Psychology (4 works)