Mark Thomas Kennedy
Biographic Data
| ID | 3632083 |
|---|---|
| NAME | Mark Thomas Kennedy |
| GIVEN NAMES | Mark Thomas |
| FAMILY NAME | Kennedy |
| SIGNATURE | KENNEDY M T |
| AFFILIATIONS | University of Southern California |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 74 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 2 |
Getting Counted
Firms that do not fit into established business categories tend to be overlooked, but new markets often form around these "misfits." Because being seen as part of a growing population makes new populations seem real, counting them is important to mainstreaming new markets. Yet, if firms outside the mainstream are overlooked, how can they be counted? Extending the embeddedness perspective to social cognition about markets, this research exposes th…
Behind the one-way mirror
Getting Counted
Firms that do not fit into established business categories tend to be overlooked, but new markets often form around these "misfits." Because being seen as part of a growing population makes new populations seem real, counting them is important to mainstreaming new markets. Yet, if firms outside the mainstream are overlooked, how can they be counted? Extending the embeddedness perspective to social cognition about markets, this research exposes th…
Behind the one-way mirror
Behind the one-way mirror
Getting Counted
Firms that do not fit into established business categories tend to be overlooked, but new markets often form around these "misfits." Because being seen as part of a growing population makes new populations seem real, counting them is important to mainstreaming new markets. Yet, if firms outside the mainstream are overlooked, how can they be counted? Extending the embeddedness perspective to social cognition about markets, this research exposes th…
Business (2 works) · Economics (2 works) · Industrial organization (2 works) · Management and Organizational Studies (2 works) · Political science (2 works) · Advertising (1 work) · Competitor analysis (1 work) · Corporate Identity and Reputation (1 work) · Discourse Analysis in Language Studies (1 work) · Embeddedness (1 work)