Daojun Zhong

Biographic Data

ID3637217
NAMEDaojun Zhong
GIVEN NAMESDaojun
FAMILY NAMEZhong
SIGNATUREZHONG D
AFFILIATIONSZhoukou Normal University
VERIFIEDNo
TOTAL WORKS6
TOTAL CITATIONS0
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Analyzing the Asymmetric Impact of Tourism Demand on Residents’ Happiness

    Open AccessDaojun Zhong, Wanran Guo et al.ARTICLETravel Research Bulletin2026References: 51

    The extension of the worldwide tourism industry has resulted in a growing interest in understanding the influence of tourism demand on local populations, particularly regarding residents’ happiness. This research investigates how tourism demand affects residents’ happiness in the top 10 nations containing the highest tourist arrivals. Earlier works utilized panel data methodologies for the tourism demand-happiness nexus despite several economies …

  • Exploring the impact of emotional labour on customer satisfaction in leisure tourism

    Chao Han, Xuan Cui et al.ARTICLECurrent Issues in Tourism2025

    Emotional labour and psychological contracts in the leisure tourism sector have been an area of immense consideration in enriching customer satisfaction. The study adopted a quantitative research methodology that aims to investigate the effects of emotional labour on customer satisfaction, with a particular emphasis on how such impacts are moderated by the presence or otherwise of psychological contracts. Data were gathered through structured que…

  • Information overload in digital tourism marketing

    Open AccessDaojun Zhong, Yibo Wang et al.ARTICLEInformation Development2025

    The fast growth of digital marketing in the tourism sector requires an understanding of its impact on tourist purchase intentions. Digital marketing strategies, including social media marketing, search engine marketing, content marketing, and email campaigns, play a crucial role in shaping consumer decisions. However, information overload may weaken these effects, making it essential to examine its moderating role. This study explores how digital…

  • Spatiotemporal dynamics of ecological quality on the Qinghai-Tibet Plateau

    Open AccessTianjie Tong, Daojun Zhong et al.ARTICLEAnthropocene2025References: 36

  • Environmental cognition and peer attitudes

    Open AccessDaojun Zhong, Wanru Gou et al.ARTICLEInternational Journal of Tourism…2024

    This research assesses the determinants impacting the behavior in rural tourism destinations regarding tourists' waste sorting (WSB), emphasizing the significance of social norms and peer networks. Survey data was gathered from 955 participants in rural tourist destinations across Henan, Shandong, and Anhui provinces. The empirical findings illuminate several crucial aspects: (1) social norms and peer networks wield a positive, catalyzing influen…

  • Cultural values and homestead retention

    Open AccessDaojun Zhong, Qianyao He et al.ARTICLECurrent Psychology2024