Brian Moeran
Datos Biográficos
| ID | 3640412 |
|---|---|
| NOMBRE | Brian Moeran |
| NOMBRES | Brian |
| APELLIDO | Moeran |
| FIRMA | MOERAN B |
| AFILIACIONES | Copenhagen Business School |
| VERIFICADO | No |
| TOTAL DE OBRAS | 91 |
| TOTAL DE CITAS | 286 |
| TOTAL COMO AUTOR | 86 |
| TOTAL COMO EDITOR | 5 |
| PRIMER AÑO DE PUBLICACIÓN | 1981 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2021 |
| ÍNDICE H | 10 |
The Business of Ethnography
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Mo…
Fields of cultural production
Creative and Cultural Industries in East Asia
Advertising Cultures
Introduction
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book discusses the anthropologists, working in areas as diverse as Sri Lanka and the United States, Norway, Trinidad and Japan, have pondered, studied, reflected on and written about the advertising industries that they encountered. Anthropology has always put great emphasis on fieldwork as the most important way to go about finding o…
Imagining and Imaging the Other
This chapter examines the build-up to a competitive presentation for the international division of the audio-visual manufacturer Frontier by a Japanese advertising agency, which was asked to prepare a single coherent campaign for both Germany and the United States. It traces some of the problems involved in Japanese ‘imagining the West,’ looks at the agency’s solutions to these problems. The campaign’s immediate external purpose, then, was to imp…
Uma análise antropológica das feiras internacionais do livro
As feiras internacionais do livro são extremamente importantes pela luz que jogam sobre a organização e a estrutura da indústria editorial. Primeiramente, porque as feiras mais importantes tendem a coincidir com o ciclo do livro: os editores vendem suas listas de primavera nas feiras que ocorreram no outono anterior (por exemplo, Frankfurt), e suas listas de outono nas feiras da primavera (como Londres e Bolonha). Em segundo lugar, as feiras do l…
Magical Names
Magical Capitalism
Magical Capitalism
Publishers, authors, and texts
Magical Capitalism
This essay looks at ways in which various branches of capitalist enterprise and their supporting mechanisms are often not as rational as they make themselves out to be, but operate instead according to magical premises. Magical thinking, as a mode of thought, creates or invokes extraordinary connections between things, people, organizations, and beliefs in order to understand, explain, influence, and occasionally predict, events. Magical practice…
Fashion magazines and fashion as a system of magic
This article is about international women's fashion magazines - specificallyElle,Harper's Bazaar,Marie ClaireandVogue- and the part they play in creating and sustaining the fashion industry as a system of magic. As an integral part of the fashion industry, they perform numerous textual and visual forms of magic to enchant their readers into desiring, if not buying, fashionable clothing and accessories of all sorts, as well as the beauty products …
Theorizing Business & Anthropology
Prose and Qualms
Performing the EU referendum
This editorial makes use of the EU Referendum to discuss the presence of magic in contemporary societies. It analysis magic in terms of magicians, magical representations, and magical rites - as originally expounded by Malinowski and Mauss - and argues that magic is to be found not only in political activities, but also in the worlds of finance, medicine, law, media, and various forms of cultural production
Business Anthropology
This essay outlines the overall scope and location of business anthropology within the overall field of the discipline. It outlines its foundations as an applied form of anthropology in early developments in the United States (in particular, in Western Electric's Hawthorne Project and the Human Relations School at Harvard University), as well as in the United Kingdom and elsewhere, before turning to five areas of research and practice: academic e…
Advertising Agencies
Opinions
Several months ago, when Jakob, Timothy and I were planning this spring's issue of the JBA, we realised that we would probably have two articles ready for publication on professional people-architects and fashion designers-regarded as "creative."So, in an attempt to overcome the randomness of journal submissions and to create a thematic flow for our readers, we decided to seek opinions on creativity and innovation from people in the business worl…
Anthropology Now and Next
Business, Anthropology, and Magical Systems
Magic is one of the oldest subjects of discussion and theorizing in anthropology. From time to time, anthropologists, as well as other scholars from other disciplines, have suggested that magic is not specific to "primitive" societies, but is alive and well in contemporary industrialised societies-witness advertising. Such discussions have been more general than specific. This paper applies Mauss' theory of magic more precisely to particular exam…
(C)reative Engagements and Cross-Disciplinary Approaches to the Study of Business
For this autumn issue of the Journal of Business Anthropology, we decided as co-editors that we wanted to push business anthropology sideways, and hopefully forward, by bringing it face to face with some of those other disciplines-mainly housed in business schools-which in their different ways study business organizations and relations of one sort or another. This was the thinking behind reative Engagements, a small intensive workshop that we org…
Changes and Continuities
Editing a new journal is a lonely business. An editor must have vision, of course, and inspire colleagues to want to contribute to his or her endeavour. He or she must also be ready to adapt to circumstance, and to take new ideas on board, in an ongoing attempt to make that journal readable and interesting -not something one can readily say of (m)any academic journals in these soul-destroying days of citation indices, rankings, impact factors, an…
Women, Media and Consumption in Japan
Exploring Creativity
Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural p…
Women, Media and Consumption in Japan
Asian Media Productions
The essays in this volume look at different aspects of Asian media. They cover the fields of anthropology and media and culture studies, looking at the social practices and cultural studies of people producing, reading, watching and listening to different kinds of media in Asia
Individual, Group and Seishin
The book fair as a tournament of values
This article examines the international book fair as a tournament of values and its role in the global publishing industry; in particular its relation to the publishing cycle, chain, and field. It outlines the main functions of fairs, before describing in detail the daily activities of participants at the Frankfurt and London Book Fairs. Analysis of international book fairs takes place at two levels. The first focuses on the importance of visibil…
Publishers, authors, and texts
The language of Japanese tourism
Magical Capitalism
A Japanese Advertising Agency
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectu…
The Orient Strikes Back
The language of Japanese tourism
A tournament of value
This article discusses a Japanese advertising agency's attempt to win a prestigious European car manufacturer's account by means of a competitive presentation. It outlines the difficulties facing the agency with regard to competing accounts, the import car market in Japan, coordination of a campaign and strategies to be adopted in preparing the presentation, as well as showing how the 'social' side of the advertising world has an important bearin…
Unwrapping Japan
1. Introduction: Rapt Discourses: Anthropology, Japanism and Japan Brian Moeran 2. Humidity, Hygiene or Ritual Care: Some Thoughts on Wrapping as a Social Phenomenon Joy Hendry 3. On the Borderlines: The Significance of Marginality in Japanese Society James Valentine 4. The Feminine in Japanese Folk Religion: Polluted or Divine? Teigo Yoshida 5. Intelligent Elegance: Women in Japanese Advertising Keiko Tanaka 6. Tourism and the Ama: The Search fo…
More Than Just a Fashion Magazine
This article makes use of Becker's analysis of art worlds as 'networks of people cooperating' to examine the ongoing relationships negotiated between fashion magazine staff, their readers, advertisers and the fashion world that fashion magazines represent. It focuses on two structural issues that affect the relation between culture and economy: namely, fashion magazines are both cultural products and commodities; and magazine production is charac…
Japanese Whaling
The Portrayal of Beauty in Women's Fashion Magazines
This article explores the ways in which international fashion magazines such as Elle, Vogue, and Marie Claire portray feminine beauty in textual and advertising matter and how their readers react to such portrayals. It is based on content analysis of more than 700 issues of these titles published in France, Hong Kong, Japan, the UK, and USA, and collected over a fifteen-year period, as well as on extensive ethnographic research among fashion maga…
The organization of creativity in Japanese advertising production
This article makes use of the results of ethnographic participant observation to analyze how creativity is organized in the production of Japanese advertising. An ad campaign, like many other creative products, is produced by `motley crews' of personnel from both within an agency contracted to conceptualize the campaign on behalf of its client (an account team) and freelance professionals hired to realize the account team's creative concept (a pr…
A Japanese Discourse of Fashion and Taste
(2004). A Japanese Discourse of Fashion and Taste. Fashion Theory: Vol. 8, No. 1, pp. 35-62
Folk Art Potters of Japan
This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as mingei, or folk art. It shows how different people in an art world bring to bear different sets of values as they negotiate the meaning of mingei and try to decide whether a pot is 'art', 'folk art', or mere 'craft'. At…
Language and Popular Culture in Japan
When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as ‘noodl…
Elegance and Substance Travel East
(2006). Elegance and Substance Travel East: Vogue Nippon. Fashion Theory: Vol. 10, No. 1-2, pp. 225-258
Lost Innocence
Business, Anthropology, and Magical Systems
Magic is one of the oldest subjects of discussion and theorizing in anthropology. From time to time, anthropologists, as well as other scholars from other disciplines, have suggested that magic is not specific to "primitive" societies, but is alive and well in contemporary industrialised societies-witness advertising. Such discussions have been more general than specific. This paper applies Mauss' theory of magic more precisely to particular exam…
Business Anthropology
All the articles published in this issue of the JBA are concerned with values of one sort or another and with the ways in which people and organizations evaluate and valuate what is going on around them. Business and trading relations of all kinds invariably involve the negotiation of different values-whether it is the price of a commodity, the worth of a brand, or the uses to which 'corporate culture' is put. Some events, such as trade fairs, aw…
The Art World of Contemporary Japanese Ceramics
Lost Innocence
Yanagi Muneyoshi and the Japanese Folk Craft Movement
In this article I intend to discuss the historical background and ideology of the Japanese Folk Craft Movement, concentrating in particular on the life and work of its founder, Yanagi Muneyoshi. My aim is not only to describe the thought of a man whose work has not yet adequately been translated into English (see Leach 1972), but also to suggest that Yanagis' concept of mingei, or folk craft, should not necessarily be seen as uniquely Japanese. A…
Japanese Social Organization and the Mingei Movement
THIS ARTICLE is about a group of potters living a small community called Sarayama (Onta), which is situated the south of Japan. It concerns certain problems arising from the production, marketing and aesthetic appraisal of a kind of stoneware pottery that is generally referred to as a folk art or craft. The underlying theme of the paper is that of social change Japanese rural society. I would like to make two points by way of introduction, since …
The language of Japanese tourism
The language of Japanese tourism
The Japanese Social Structure. Its Evolution in the Modern Century
Yō no Bi. The Beauty of Japanese Folk Art
Advertising sounds as cultural discourse
Haruko's World. A Japanese Farm Woman and Her Community
Introduction Part I. Scholar and Subject: 1. Arrival 2. Haruko takes charge 3. Entering the community Part II. Farm Family: 4. Haruko and Sho-ichi 5. Men, money, and machinery 6. Haruko's work 7. Conflict 8. Home and school Part III. Farm Community: 9. Fumiko, the genteel farm woman 10. Social life and social organizations 11. Sex and drinking 12. Yesterday, today and tomorrow 13. Departure Bessho revisited Epilogue
Individual, Group and Seishin
When the poetics of advertising becomes the advertising of poetics
Artist and Patron in Postwar Japan. Dance, Music, Theater, and the Visual Arts, 1955-1980
Individual, Group and Seishin
Ōkubo Diary. Portrait of a Japanese Valley
Reflections upon a Brick Wall, Dillweed, Mugwort Bread and Californian Car-Lore
Lost Innocence
Lost Innocence
Lost Innocence
Lost Innocence
Lost Innocence. Folk Craft Potters of Onta, Japan
Lost Innocence
Okubo diary
The Art World of Contemporary Japanese Ceramics
Okubo Diary
Okubo Diary
Japanese language and society
Sociology (50 obras) · Art (48 obras) · Political science (34 obras) · History (32 obras) · Aesthetics (24 obras) · Anthropology (22 obras) · Japanese History and Culture (22 obras) · Law (21 obras) · Visual arts (19 obras) · Business (17 obras)