Gunwoo Yoon
Biographic Data
| ID | 3648726 |
|---|---|
| NAME | Gunwoo Yoon |
| GIVEN NAMES | Gunwoo |
| FAMILY NAME | Yoon |
| SIGNATURE | YOON G |
| AFFILIATIONS | University of Northern Iowa |
| ORCID | 0000-0002-6758-2784 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Facebook likes and corporate revenue
Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research question using a big data approach in a social media advertising context. Both attitude (i.e. clicking the “like” button for a company’s Facebook posts) and behavior (i.e. purchasing products from the company) are measured in a naturalistic setting. The goal …
Sensation seeking, media multitasking, and social Facebook use
While media multitasking is an emerging issue, little is known about the underlying motivations of this behavior. We ran a large-scale online study with 351 Facebook users to examine people who multitask when using social media, and why they multitask. We found that the motivation to use Facebook for social reasons significantly predicted increased media multitasking. Moreover, this connection was mediated by individual differences in sensation s…
I See Myself through My Avatar
In the present research we argue that avatars, as identity containers, can mirror people’s self-concepts. Research in cultural psychology suggests that East Asians tend to be more tolerant of contradictions and that they more easily adjust their self-concepts in accordance with changing contexts compared to North Americans (see Heine 2001). We therefore assume that preferred forms of avatars among East Asians and North Americans are different bec…
No prominent works on this page.
I See Myself through My Avatar
In the present research we argue that avatars, as identity containers, can mirror people’s self-concepts. Research in cultural psychology suggests that East Asians tend to be more tolerant of contradictions and that they more easily adjust their self-concepts in accordance with changing contexts compared to North Americans (see Heine 2001). We therefore assume that preferred forms of avatars among East Asians and North Americans are different bec…
Sensation seeking, media multitasking, and social Facebook use
While media multitasking is an emerging issue, little is known about the underlying motivations of this behavior. We ran a large-scale online study with 351 Facebook users to examine people who multitask when using social media, and why they multitask. We found that the motivation to use Facebook for social reasons significantly predicted increased media multitasking. Moreover, this connection was mediated by individual differences in sensation s…
Facebook likes and corporate revenue
Whether a person’s attitude is predictive or consistent with their behavior is a topic that has generated much research in the literature. The current study attempts to address this research question using a big data approach in a social media advertising context. Both attitude (i.e. clicking the “like” button for a company’s Facebook posts) and behavior (i.e. purchasing products from the company) are measured in a naturalistic setting. The goal …
Computer Science (3 works) · Psychology (3 works) · Digital Marketing and Social Media (2 works) · Social media (2 works) · Social Psychology (2 works) · World Wide Web (2 works) · Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Avatar (1 work)