Sabitha Sudarshan
Biographic Data
| ID | 3650440 |
|---|---|
| NAME | Sabitha Sudarshan |
| GIVEN NAMES | Sabitha |
| FAMILY NAME | Sudarshan |
| SIGNATURE | SUDARSHAN S |
| AFFILIATIONS | The University of Texas at Austin |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives that drive consumers to follow them. The current research identified unique consumer motivations for following SMIs on Instagram and examined its association with important consumer behaviour outcomes (i.e. trust towards SMIs’ brand-related posts and frequency of purchasing SMI-recommended …
Serendipity enhances user engagement and sociality perception
This study investigates how serendipitous suggestions enhance user engagement with and sociality perceptions of movie recommendation system (RS). We constructed a mock-up recommendation system that provided either serendipitous or personalised movie suggestions to users. Based on the uses and gratifications theory, entertainment and information-seeking motives were hypothesized to moderate the impact of serendipitous suggestions on users’ sociali…
Does 360-degree Video Enhance Engagement with Global Warming
360-degree videos have become favored tools to deliver environmental messages to audiences on social media platforms. Whereas 360-degree videos can emotionally engage users with beautiful scenery imitating virtual reality (VR) technology, such positive experiences may not be always translated into greater persuasion. Based on the theories of emotion and interactivity, we propose that the peaceful feelings evoked by interacting with natural scener…
Understanding the meaning of emoji in mobile social payments
Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments. This is particularly important as new forms of social payment platforms such as Venmo bridge the seamlessness of mobile payments with the vibrant communicative practices of social networks. As such, they provide a unique medium to examine how emojis are used…
How 360-Degree Video Influences Content Perceptions and Environmental Behavior
Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…
How 360-Degree Video Influences Content Perceptions and Environmental Behavior
Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…
Understanding the meaning of emoji in mobile social payments
Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments. This is particularly important as new forms of social payment platforms such as Venmo bridge the seamlessness of mobile payments with the vibrant communicative practices of social networks. As such, they provide a unique medium to examine how emojis are used…
How 360-Degree Video Influences Content Perceptions and Environmental Behavior
Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…
Does 360-degree Video Enhance Engagement with Global Warming
360-degree videos have become favored tools to deliver environmental messages to audiences on social media platforms. Whereas 360-degree videos can emotionally engage users with beautiful scenery imitating virtual reality (VR) technology, such positive experiences may not be always translated into greater persuasion. Based on the theories of emotion and interactivity, we propose that the peaceful feelings evoked by interacting with natural scener…
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives that drive consumers to follow them. The current research identified unique consumer motivations for following SMIs on Instagram and examined its association with important consumer behaviour outcomes (i.e. trust towards SMIs’ brand-related posts and frequency of purchasing SMI-recommended …
Serendipity enhances user engagement and sociality perception
This study investigates how serendipitous suggestions enhance user engagement with and sociality perceptions of movie recommendation system (RS). We constructed a mock-up recommendation system that provided either serendipitous or personalised movie suggestions to users. Based on the uses and gratifications theory, entertainment and information-seeking motives were hypothesized to moderate the impact of serendipitous suggestions on users’ sociali…
Psychology (5 works) · Social Psychology (4 works) · Computer Science (3 works) · Media Influence and Health (3 works) · Social media (3 works) · World Wide Web (3 works) · Advertising (2 works) · Behavioral Health and Interventions (2 works) · Business (2 works) · Climate Change Communication and Perception (2 works)