Douglas West
Biographic Data
| ID | 3660023 |
|---|---|
| NAME | Douglas West |
| GIVEN NAMES | Douglas |
| FAMILY NAME | West |
| SIGNATURE | WEST D |
| AFFILIATIONS | At Bristol |
| ORCID | 0000-0002-9413-3810 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1961 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Reflections on the International Journal of Advertising on the journal’s history and first 40 years
Mobile Technology and Advertising: Moving the Research Agenda Forward
The development and validation of an urbanicity scale in a multi-country study
This study demonstrates and validates a robust multidimensional, multi-country urbanicity scale. It is an important step on the path to creating a tool to assess complex processes like urbanization. This scale provides the means to understand which elements of urbanization have the greatest impact on health
Widening the appeal of charity
In the UK there is a contracting donor pool, but a significant growth in registered charities. This paper discusses the impact of individual, organisational and environmental factors on giving, and also distinguishes characteristics of givers and non‐givers. The focus of the paper is on the long‐term solution to the problem of recruitment of donors, by expanding the current supporter base for the charity sector. Copyright © 2000 Henry Stewart Pub…
Multinational Competition in the British Advertising Agency Business, 1936–1987
American multinational advertising agencies first made inroads into the British advertising industry in the early twentieth century. Some were pioneers, but most came to Britain to service the advertising of American–based multinational companies. Their impact on British advertising was significant, particularly from 1945 until the late 1970s, years when American multinational agencies dominated the top end of the business. The British staged a m…
From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency 1919–70
The London office of the American J. Walter Thompson advertising agency was, and still is, one of Britain's most successful. The application of methodical, almost quasi-scientific, advertising planning was at the root of its success. While the Americans dominated London's inter-war activities, the post-war saw increasing assertion of British identity. This came to fruition in the late 1960s when in response to production problems London shrugged …
San Nicandro, the Story of a Religious Phenomenon
Multinational Competition in the British Advertising Agency Business, 1936–1987
American multinational advertising agencies first made inroads into the British advertising industry in the early twentieth century. Some were pioneers, but most came to Britain to service the advertising of American–based multinational companies. Their impact on British advertising was significant, particularly from 1945 until the late 1970s, years when American multinational agencies dominated the top end of the business. The British staged a m…
From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency 1919–70
The London office of the American J. Walter Thompson advertising agency was, and still is, one of Britain's most successful. The application of methodical, almost quasi-scientific, advertising planning was at the root of its success. While the Americans dominated London's inter-war activities, the post-war saw increasing assertion of British identity. This came to fruition in the late 1960s when in response to production problems London shrugged …
San Nicandro, the Story of a Religious Phenomenon
From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency 1919–70
The London office of the American J. Walter Thompson advertising agency was, and still is, one of Britain's most successful. The application of methodical, almost quasi-scientific, advertising planning was at the root of its success. While the Americans dominated London's inter-war activities, the post-war saw increasing assertion of British identity. This came to fruition in the late 1960s when in response to production problems London shrugged …
Multinational Competition in the British Advertising Agency Business, 1936–1987
American multinational advertising agencies first made inroads into the British advertising industry in the early twentieth century. Some were pioneers, but most came to Britain to service the advertising of American–based multinational companies. Their impact on British advertising was significant, particularly from 1945 until the late 1970s, years when American multinational agencies dominated the top end of the business. The British staged a m…
Widening the appeal of charity
In the UK there is a contracting donor pool, but a significant growth in registered charities. This paper discusses the impact of individual, organisational and environmental factors on giving, and also distinguishes characteristics of givers and non‐givers. The focus of the paper is on the long‐term solution to the problem of recruitment of donors, by expanding the current supporter base for the charity sector. Copyright © 2000 Henry Stewart Pub…
The development and validation of an urbanicity scale in a multi-country study
This study demonstrates and validates a robust multidimensional, multi-country urbanicity scale. It is an important step on the path to creating a tool to assess complex processes like urbanization. This scale provides the means to understand which elements of urbanization have the greatest impact on health
Mobile Technology and Advertising: Moving the Research Agenda Forward
Reflections on the International Journal of Advertising on the journal’s history and first 40 years
Business (5 works) · Advertising (4 works) · History (4 works) · Art History and Market Analysis (3 works) · Economics (3 works) · History (3 works) · Political science (3 works) · Sociology (3 works) · Agency (philosophy (2 works) · Fashion and Cultural Textiles (2 works)