Hiram Ting
Biographic Data
| ID | 366497 |
|---|---|
| NAME | Hiram Ting |
| GIVEN NAMES | Hiram |
| FAMILY NAME | Ting |
| SIGNATURE | TING H |
| AFFILIATIONS | UCSI University |
| ORCID | 0000-0002-1389-976X |
| VERIFIED | Yes |
| TOTAL WORKS | 26 |
| TOTAL CITATIONS | 33 |
| AUTHOR COUNT | 26 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
To Present or To Be Present? Rethinking the Value of the Academic Conference
Academic conferences have become predictable and largely transactional, organised around paper presentations, proceeding publications, and performance metrics. This viewpoint argues for a rethinking of this value proposition. Drawing on Service-Dominant Logic and Value Co-Creation Theory, we reframe the academic conference not as a service that delegates consume but as a co-creative ecosystem they collectively produce. We propose that the value o…
Does image fit matter to residents’ attitudes and intentions toward sports events and host communities: The mediating role of quality of life
This study examines how perceived image fit between a recurring community sports event and its host community influences residents’ attitudes and behavioral intentions, with particular attention to the differentiated roles of attachment and quality of life. Grounded in schema theory, the study conceptualizes image fit as a cognitive mechanism shaping residents’ evaluations of both the place and the event. Data were collected from 259 local reside…
Animal influencers for ecotourism? The case of Moo Deng
Animals have always fascinated humans and are often a form of tourism attraction. This research note focuses on a pygmy hippo – Moo Deng, who has become an accidental animal ‘influencer’ for a zoo in Thailand. The research note critically evaluates the use of Moo Deng as the ambassador for the zoo, and whether her popularity can generate long-term ecotourism outcomes for zoos and other forms of human-animal tourism attractions
Mobile Gamification's Impact on Tourism Visit Intention
The present study aims to determine how tourism‐related mobile games generate tourism visit intention. Drawing upon the technology acceptance model (TAM), the study seeks to find out the context‐specific considerations that exert a greater influence on the intention to visit destinations associated with the mobile game. Using a quantitative approach, data from 263 respondents were collected in Malaysia via an online survey. Partial least‐squares …
Heritage and new media spaces
The advent of new media technologies has radically altered how heritage tourism is produced and consumed. Through emerging tools and digital advances, the mediascape for heritage tourism is increasingly competitive thereby requiring careful selection of methods and understanding of markets. This special issue is a timely consolidation of the emerging body of work surrounding heritage tourism and new media spaces, providing global and methodical i…
Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants
Appreciation is an ingredient that is essential for enhancing customers’ postconsumption service evaluations; nevertheless, few studies have explored its role in the context of ethnic restaurants. This article aims to examine appreciation’s effects on customers’ behavioral intention by first considering the cultural effects. This study develops and empirically tests a research model based on 488 questionnaires collected at an upscale ethnic resta…
Chopsticks Approach to Successful Cultural Tourism Marketing
The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry
Current tourism landscape and dynamism of the business environment have increased market competitiveness in the high-contact service industry. Hotel operators must now pay greater heed to customer retention by exploring ways to improve customer engagement and experience. Toward this end, this study aimed to examine the interplays between relationship marketing, perceived service quality, corporate image, customer satisfaction, and customer loyalt…
An impact of content delivery, equity, support and self-efficacy on student’s learning during the Covid-19
Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China
Inclusive leadership and innovative work behaviour: The mediating role of job autonomy
Understanding tourists’ experiences at war heritage sites in Ho Chi Minh city, Vietnam: A netnographic analysis of TripAdvisor reviews
This article examines tourists' experiences based on a content analysis of 23,640 online TripAdvisor reviews on the Cu Chi tunnels, one of the most well-known dark tourist sites in Vietnam. Using the netnography approach, we found that most online reviews are from inbound tourists. We identified several factors that impact tourists' perceptions, including tourists' underground experience, the content of war history, the tour guide's narrative tal…
To move or not to move? A study of sustainable retirement village in Malaysia
Work-From-Home in the New Normal: A Phenomenological Inquiry into Employees’ Mental Health
The COVID-19 pandemic has forced employees to adapt and adjust to the new normal in an unprecedented way. While some employees have been able to move to work-from-home (WFH) relatively easily, many find it challenging. Notwithstanding the magnitude of change, little is known about the determinants of WFH employees’ mental health during COVID-19. This study therefore aims to explore (1) the salient factors that contribute to the mental health issu…
The future of food: Responsible production, acquisition, consumption and disposition
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular in the information systems (IS) field for modeling structural relationships between latent variables as measured by manifest variables. However, while researchers using PLS-SEM routinely stress the causal-predictive nature of their analyses, the model evaluation assessment relies exclusively on criteria designed to assess the path model's explanatory power. To…
Destination food research: A bibliometric citation review (2000–2018)
Purpose The purpose of this paper is to explore the knowledge infrastructure of destination food research based on a systematic literature review. This bibliometric analysis involves authors, institutions, countries and co-citation networks and discloses trending developments in the field. Design/methodology/approach This study is based on 176 articles published in hospitality and tourism journals during the period 2000–2018 and bibliometric data…
Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine th…
Moderation Analysis: Issues and Guidelines
This editorial is dedicated to moderation analysis. Similar to what we did with the earlier editorial about mediation analysis, this editorial addresses seven key issues related to moderation and provides guidelines to justify the inclusion of moderator(s) and perform the analysis. Specifically, it discusses identification, conceptualization, usage, analysis, and reporting of moderating variables. Additionally, it also explains several approaches…
Structural model robustness checks in PLS-SEM
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism and numerous other fields of scientific inquiry. Along with the recent surge in the method’s use, research has contributed several complementary methods for assessing the robustness of PLS-SEM results. Although these improvements are documented in extant literature, rese…
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes: A model comparison
Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a str…
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
How Do Students Evaluate Instructors' Performance? Implication of Teaching Abilities, Physical Attractiveness and Psychological Factors
Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses
Purpose Researchers often use partial least squares structural equation modeling (PLS-SEM) to estimate path models that include formatively specified constructs. Their validation requires running a redundancy analysis, which tests whether the formatively measured construct is highly correlated with an alternative measure of the same construct. Extending prior knowledge in the field, this paper aims to examine the conditions favoring the use of si…
Intention to Attend the Rainforest World Music Festival: Local Visitor Perspectives
The annual Rainforest World Music Festival in Sarawak, Malaysia is a much celebrated tourism event and has global awareness as a festival of world music. Notwithstanding the popularity of the festival, there has been no study of visitor intentions. Drawing upon the theory of planned behavior, this study aims to determine the effect of attitude, subjective norm, perceived behavioral control, and past experience on behavioral intentions to attend t…
Consumption intention toward ethnic food: Determinants of Dayak food choice by Malaysians
The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. Although the Dayaks are the largest indigenous group in Malaysia, little is done to date to explicate why Malaysians consume Dayak food. The present study aims to investigate the Dayak food cho…
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine th…
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes: A model comparison
Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a str…
Understanding tourists’ experiences at war heritage sites in Ho Chi Minh city, Vietnam: A netnographic analysis of TripAdvisor reviews
This article examines tourists' experiences based on a content analysis of 23,640 online TripAdvisor reviews on the Cu Chi tunnels, one of the most well-known dark tourist sites in Vietnam. Using the netnography approach, we found that most online reviews are from inbound tourists. We identified several factors that impact tourists' perceptions, including tourists' underground experience, the content of war history, the tour guide's narrative tal…
How Do Students Evaluate Instructors' Performance? Implication of Teaching Abilities, Physical Attractiveness and Psychological Factors
Intention to Attend the Rainforest World Music Festival: Local Visitor Perspectives
The annual Rainforest World Music Festival in Sarawak, Malaysia is a much celebrated tourism event and has global awareness as a festival of world music. Notwithstanding the popularity of the festival, there has been no study of visitor intentions. Drawing upon the theory of planned behavior, this study aims to determine the effect of attitude, subjective norm, perceived behavioral control, and past experience on behavioral intentions to attend t…
Consumption intention toward ethnic food: Determinants of Dayak food choice by Malaysians
The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. Although the Dayaks are the largest indigenous group in Malaysia, little is done to date to explicate why Malaysians consume Dayak food. The present study aims to investigate the Dayak food cho…
Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses
Purpose Researchers often use partial least squares structural equation modeling (PLS-SEM) to estimate path models that include formatively specified constructs. Their validation requires running a redundancy analysis, which tests whether the formatively measured construct is highly correlated with an alternative measure of the same construct. Extending prior knowledge in the field, this paper aims to examine the conditions favoring the use of si…
Moderation Analysis: Issues and Guidelines
This editorial is dedicated to moderation analysis. Similar to what we did with the earlier editorial about mediation analysis, this editorial addresses seven key issues related to moderation and provides guidelines to justify the inclusion of moderator(s) and perform the analysis. Specifically, it discusses identification, conceptualization, usage, analysis, and reporting of moderating variables. Additionally, it also explains several approaches…
Structural model robustness checks in PLS-SEM
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism and numerous other fields of scientific inquiry. Along with the recent surge in the method’s use, research has contributed several complementary methods for assessing the robustness of PLS-SEM results. Although these improvements are documented in extant literature, rese…
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes: A model comparison
Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a str…
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
How Do Students Evaluate Instructors' Performance? Implication of Teaching Abilities, Physical Attractiveness and Psychological Factors
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular in the information systems (IS) field for modeling structural relationships between latent variables as measured by manifest variables. However, while researchers using PLS-SEM routinely stress the causal-predictive nature of their analyses, the model evaluation assessment relies exclusively on criteria designed to assess the path model's explanatory power. To…
Destination food research: A bibliometric citation review (2000–2018)
Purpose The purpose of this paper is to explore the knowledge infrastructure of destination food research based on a systematic literature review. This bibliometric analysis involves authors, institutions, countries and co-citation networks and discloses trending developments in the field. Design/methodology/approach This study is based on 176 articles published in hospitality and tourism journals during the period 2000–2018 and bibliometric data…
Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine th…
The future of food: Responsible production, acquisition, consumption and disposition
To move or not to move? A study of sustainable retirement village in Malaysia
Work-From-Home in the New Normal: A Phenomenological Inquiry into Employees’ Mental Health
The COVID-19 pandemic has forced employees to adapt and adjust to the new normal in an unprecedented way. While some employees have been able to move to work-from-home (WFH) relatively easily, many find it challenging. Notwithstanding the magnitude of change, little is known about the determinants of WFH employees’ mental health during COVID-19. This study therefore aims to explore (1) the salient factors that contribute to the mental health issu…
Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants
Appreciation is an ingredient that is essential for enhancing customers’ postconsumption service evaluations; nevertheless, few studies have explored its role in the context of ethnic restaurants. This article aims to examine appreciation’s effects on customers’ behavioral intention by first considering the cultural effects. This study develops and empirically tests a research model based on 488 questionnaires collected at an upscale ethnic resta…
Chopsticks Approach to Successful Cultural Tourism Marketing
The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry
Current tourism landscape and dynamism of the business environment have increased market competitiveness in the high-contact service industry. Hotel operators must now pay greater heed to customer retention by exploring ways to improve customer engagement and experience. Toward this end, this study aimed to examine the interplays between relationship marketing, perceived service quality, corporate image, customer satisfaction, and customer loyalt…
An impact of content delivery, equity, support and self-efficacy on student’s learning during the Covid-19
Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China
Inclusive leadership and innovative work behaviour: The mediating role of job autonomy
Understanding tourists’ experiences at war heritage sites in Ho Chi Minh city, Vietnam: A netnographic analysis of TripAdvisor reviews
This article examines tourists' experiences based on a content analysis of 23,640 online TripAdvisor reviews on the Cu Chi tunnels, one of the most well-known dark tourist sites in Vietnam. Using the netnography approach, we found that most online reviews are from inbound tourists. We identified several factors that impact tourists' perceptions, including tourists' underground experience, the content of war history, the tour guide's narrative tal…
Heritage and new media spaces
The advent of new media technologies has radically altered how heritage tourism is produced and consumed. Through emerging tools and digital advances, the mediascape for heritage tourism is increasingly competitive thereby requiring careful selection of methods and understanding of markets. This special issue is a timely consolidation of the emerging body of work surrounding heritage tourism and new media spaces, providing global and methodical i…
Animal influencers for ecotourism? The case of Moo Deng
Animals have always fascinated humans and are often a form of tourism attraction. This research note focuses on a pygmy hippo – Moo Deng, who has become an accidental animal ‘influencer’ for a zoo in Thailand. The research note critically evaluates the use of Moo Deng as the ambassador for the zoo, and whether her popularity can generate long-term ecotourism outcomes for zoos and other forms of human-animal tourism attractions
Mobile Gamification's Impact on Tourism Visit Intention
The present study aims to determine how tourism‐related mobile games generate tourism visit intention. Drawing upon the technology acceptance model (TAM), the study seeks to find out the context‐specific considerations that exert a greater influence on the intention to visit destinations associated with the mobile game. Using a quantitative approach, data from 263 respondents were collected in Malaysia via an online survey. Partial least‐squares …
To Present or To Be Present? Rethinking the Value of the Academic Conference
Academic conferences have become predictable and largely transactional, organised around paper presentations, proceeding publications, and performance metrics. This viewpoint argues for a rethinking of this value proposition. Drawing on Service-Dominant Logic and Value Co-Creation Theory, we reframe the academic conference not as a service that delegates consume but as a co-creative ecosystem they collectively produce. We propose that the value o…
Tourism (15 works) · Business (14 works) · Psychology (14 works) · Marketing (11 works) · Advertising (10 works) · Political science (10 works) · Geography (9 works) · Computer Science (8 works) · Sociology (8 works) · Structural equation modeling (7 works)