Juliana De Paula Matos

Biographic Data

ID3667417
NAMEJuliana De Paula Matos
GIVEN NAMESJuliana De Paula
FAMILY NAMEMatos
SIGNATUREMATOS J P
AFFILIATIONSUniversidade Federal de Minas Gerais
ORCID0000-0002-1424-8344
VERIFIEDYes
TOTAL WORKS15
TOTAL CITATIONS0
WORKS AS AUTHOR15
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Organização e Atividades Políticas Corporativas de associações comerciais contrárias à regulação da publicidade de alimentos no Brasil

    Open AccessAlessandra Orneles de Souza, Larissa Cardoso de Carvalho et al.ARTICLECiência & Saúde Coletiva2026

    Corporate Political Activities (CPA) in the commercial private sector present significant obstacles to developing regulatory policies concerning food. This study investigates how associations within the food and communication sectors, which have historically opposed food advertising regulation in Brazil, are organized and what specific CPA they engage in regarding this issue. To achieve this, the websites of these associations were examined, and …

  • Coverage and Characterization of Food Delivery Services Through a Mobile Application in Small and Medium-Sized Cities in Brazil

    Open AccessRenata Júlia da Costa, Paloma Aparecida Anastacio Barros et al.ARTICLEInternational Journal of…2025

    This is the first study to analyze the coverage and profile of establishments registered on a meal delivery application (MDA) in small and medium-sized cities in Brazil. The app serves 497 municipalities across 22 states, offering 28,325 establishments. App coverage was measured as the ratio of cities served to the total small and medium-sized cities in each Brazilian region. The establishments were categorized using keyword analysis into six gro…

  • Meal delivery apps before and during the Covid-19

    Open AccessJuliana De Paula Matos, Larissa Loures Mendes et al.ARTICLECiência & Saúde Coletiva2025

    The establishments present in meal delivery apps (MDA) and the coverage of these services are little known, especially after the COVID-19 pandemic. Objective: To analyze the establishments registered in two MDA in Belo Horizonte, Brazil, in 2019 and 2021. Methods: The sample consisted of the best rated establishments within the MDA in 18 neighborhoods in 2019 (n=357) and 2021 (n=308). Establishments were classified according to the predominance o…

  • Food apps took a free ride on the first phase of the Covid-19 pandemic in Brazil

    Open AccessMichele Bittencourt Rodrigues, Juliana De Paula Matos et al.ARTICLEDEMETRA Alimentação Nutrição &…2024

    Objective: Analyze the marketing content posted by three online food delivery (OFD) companies in Brazil on their official accounts on Facebook, Instagram, and YouTube during the first phase of the COVID-19 pandemic. Methods: Exploratory study carried out between March 20 and June 26, 2020. Posts made by these companies were coded according to the interactive tools employed and the product type shown in the posts. A thematic analysis of the posts …

  • Exposure and power of TV food advertising during the Covid-19 pandemic in Brazil

    Open AccessMichele Bittencourt Rodrigues, Juliana De Paula Matos et al.ARTICLEBMC Public Health2024

    The thematic of food advertising on Brazilian TV during the COVID-19 pandemic is aligned with the country's health crisis context and varied during the programming

  • Publicidade de alimentos direcionada à criança e ao adolescente no Brasil

    Open AccessJuliana De Paula Matos, Motoharu Gondo et al.ARTICLECiência & Saúde Coletiva2023

    Evidências científicas mostram que os modelos de autorregulação falham na proteção de crianças e adolescentes da exploração comercial. No Brasil, o Conselho Nacional de Autorregulamentação Publicitária (CONAR) é a entidade que propõe ao setor regulado as diretrizes para a publicidade de produtos e serviços. O objetivo é analisar as denúncias de publicidade de alimentos direcionada à criança e ao adolescente enviadas ao CONAR entre 2010 e 2020. As…

  • Food advertising aimed at children and adolescents in Brazil

    Open AccessJuliana De Paula Matos, Motoharu Gondo et al.ARTICLECiência & Saúde Coletiva2023

    Scientific evidences show that self-regulation models fail to protect children and adolescents from commercial exploitation. In Brazil, the “Conselho Nacional de Autorregulamentação Publicitária - CONAR” is the entity that proposes guidelines for the products advertising and services to regulated sector. The aim is to analyze the denouncements of food advertising aimed at children and adolescents sent to CONAR between 2010 and 2020. The denouncem…

  • Global case study of digital marketing on social media by a top soda brand

    Open AccessJuliana De Paula Matos, Michele Bittencourt Rodrigues et al.ARTICLEHealth Promotion International2022

    The Big Soda segment is central in modern food systems, and they invest heavily in digital marketing, but little is known about it. We aimed to analyze the digital marketing on Facebook of the soda brand with a major worldwide reach. Countries were described in terms of soda brand presence and popularity on Facebook according to countries’ socio-demographic index (SDI) and the market share of soda brand (%MS). From 149 countries, 57.0% had soda b…

  • Fast food, Black Friday e mídia social no Brasil

    Open AccessLívia Iannarelli Galvão Alves, Juliana De Paula Matos et al.ARTICLEDEMETRA Alimentação Nutrição &…2022

    Introdução: Redes de fast food promovem alimentos não saudáveis nas mídias sociais e em campanhas publicitárias, como a Black Friday (BF). Essas estratégias são documentadas em publicações da área de comunicação e marketing, mas são pouco exploradas em saúde pública. No entanto, evidências apontam o impacto negativo do marketing de alimentos na saúde e nutrição dos indivíduos, por favorecer o consumo não alinhado a cultura local, comensalidade e …

  • Patrocínio por empresas de alimentos e bebidas no futebol

    Open AccessLarissa Cardoso De Miranda Araújo, Juliana De Paula Matos et al.ARTICLERevista de Saúde Pública2022

    OBJETIVO Identificar o patrocínio por empresas do setor de alimentos e bebidas das seleções participantes da Copa América de Futebol 2019 e associar esse patrocínio a características das seleções e de seus respectivos países. MÉTODOS Foram identificados os patrocinadores das 10 seleções participantes da 46a edição da Copa América de Futebol. Essas entidades foram classificadas em empresas i) de alimentos, ii) de bebidas alcoólicas e iii) de outro…

  • Food promoted on an online food delivery platform in a Brazilian metropolis during the coronavirus disease (Covid-19) pandemic

    Open AccessPaula Martins Horta, Juliana De Paula Matos et al.ARTICLEPublic Health Nutrition2022

    Objective: To analyse food advertised on an online food delivery (OFD) platform during 16 weeks of the COVID-19 pandemic in Brazil. Design: Longitudinal study. We randomly selected foods advertised on the OFD app’s home page, classifying the food items into: water; natural juices and smoothies; vegetables; fruits; traditional meals and pasta; ultra-processed beverages; ice cream, candies, and salty packaged snacks; sandwiches; savoury snacks; and…

  • Advertising patterns of a fast-food chain on social media in Brazil

    Open AccessJéssica Moreira da Silva, Juliana De Paula Matos et al.ARTICLEPublic Health Nutrition2022

    Objective: To investigate the advertising patterns on the posts of a fast-food chain in Brazil on three social media platforms in 2019. Design: An exploratory cross-sectional study. Setting: Advertising strategies on the posts of a major fast-food chain on their official Facebook, Instagram and YouTube accounts. The strategies were investigated according to the INFORMAS protocol for food promotion monitoring. Principal component analysis (PCA) wa…

  • The Covid-19 pandemic and its implications for the food information environment in Brazil

    Open AccessMichele Bittencourt Rodrigues, Juliana De Paula Matos et al.ARTICLEPublic Health Nutrition2021

    The food information environment includes food advertising disseminated in various media. With the COVID-19 pandemic and the shutdown of schools, universities, non-essential commerce, public leisure areas, bars, restaurants, among others, the food information environment has changed in Brazil. People spent more time at home which led to greater exposure to television and internet advertising content. During the COVID-19 pandemic, the food product…

  • Digital food environment of a Brazilian metropolis

    Open AccessPaula Martins Horta, Juliana De Paula Matos et al.ARTICLEPublic Health Nutrition2021

    Objective: Food delivery apps represent an important and emerging dimension of the digital food environment. This study aimed to examine food availability and the use of marketing strategies by two food delivery apps in a Brazilian metropolis. Design: An exploratory study was conducted in the city of Belo Horizonte, Minas Gerais. Food groups were identified and the use of price discounts and photos by the apps was observed. Setting: Eighteen neig…

  • O patrocínio de empresas do setor de alimentação e bebidas no futebol brasileiro

    Open AccessJuliana De Paula Matos, Larissa Cardoso De Miranda Araújo et al.ARTICLECadernos de Saude Publica2020References: 29

    O patrocínio de empresas de alimentos e bebidas ultraprocessados é uma prática de marketing comum no esporte, capaz de influenciar os consumidores, e que é desconhecida no Brasil. Nesse cenário, objetivou-se identificar o perfil do patrocínio de empresas do setor de alimentação e bebidas de clubes de futebol no Brasil e associar a ocorrência desse patrocínio a características dos clubes. A amostra contemplou as empresas desses setores patrocinado…