Lawrence Ang
Biographic Data
| ID | 3674366 |
|---|---|
| NAME | Lawrence Ang |
| GIVEN NAMES | Lawrence |
| FAMILY NAME | Ang |
| SIGNATURE | ANG L |
| AFFILIATIONS | Macquarie University |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 269 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation
Experiments in psychology suggest that an incubation phase during idea generation can be beneficial. The incubation phase involves taking a break from thinking about the creative problem, usually by performing a distraction task. However, no studies test the influence of incubation phases in advertising tasks. In-depth interviews among 12 advertising creatives emphasize the practical relevance of this topic but also reveal a lack of knowledge reg…
Persuasive effects in social media
In the age of social media, consumers are constantly exposed to idealistic images of others arousing social-related emotions such as envy. Yet, very little is known about the effects of envy on purchase intention. Our pilot study and experiment investigated the effects of Facebook envy on purchase intent involving female Facebook users, aged 18–25 years. The pilot study and experiment manipulated the envy subtypes (benign and malicious). A serial…
How Does Consumer Insight Support The Leap to a Creative Idea
Account planners identify and articulate a key strategic resource, consumer insight, from which creative ideation is said to leap. Insight gives creative staff a license to develop emotional advertising that connects with consumers. Insight works by priming creative staff toward a human truth that holds an inherent tension that an attribute or benefit of the brand can resolve. Some primes are better than others, however. The best ones have strong…
The Creative Search for an Insight in Account Planning
In advertising agencies, insight is frequently sought to solve advertising problems. However, the ideation process of the account planner is not well understood. Viewing account planning through a lens of absorptive capacity suggests that planning is about identifying and assimilating external information about consumers for use in the creative process. Account planners thus need to search deliberately for insight and work hard to express it to t…
Course recommendation as a construct in student evaluations
Recommendation is a highly credible and powerful construct in marketing. This article investigates the construct intention to recommend in the context of student evaluations of teaching. Motivated by changes in the sector, the study explores what factors drive course recommendation and their relationship with each other. A structural model is tested, using partial least squares on a sample of 113 students. The results show that both emotional (i.…
Self-branding, 'micro-celebrity' and the rise of Social Media Influencers
The notion of self-branding has drawn myriad academic responses over the last decade. First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on theoretical, practical and ethical grounds, while others have endorsed and propelled the idea. This article considers how and why the concept of self-branding has become so prevalent. We contend that it parallels the growth of digital technology (part…
Lemons on the Web
Self-branding, 'micro-celebrity' and the rise of Social Media Influencers
The notion of self-branding has drawn myriad academic responses over the last decade. First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on theoretical, practical and ethical grounds, while others have endorsed and propelled the idea. This article considers how and why the concept of self-branding has become so prevalent. We contend that it parallels the growth of digital technology (part…
Lemons on the Web
Self-branding, 'micro-celebrity' and the rise of Social Media Influencers
The notion of self-branding has drawn myriad academic responses over the last decade. First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on theoretical, practical and ethical grounds, while others have endorsed and propelled the idea. This article considers how and why the concept of self-branding has become so prevalent. We contend that it parallels the growth of digital technology (part…
The Creative Search for an Insight in Account Planning
In advertising agencies, insight is frequently sought to solve advertising problems. However, the ideation process of the account planner is not well understood. Viewing account planning through a lens of absorptive capacity suggests that planning is about identifying and assimilating external information about consumers for use in the creative process. Account planners thus need to search deliberately for insight and work hard to express it to t…
Course recommendation as a construct in student evaluations
Recommendation is a highly credible and powerful construct in marketing. This article investigates the construct intention to recommend in the context of student evaluations of teaching. Motivated by changes in the sector, the study explores what factors drive course recommendation and their relationship with each other. A structural model is tested, using partial least squares on a sample of 113 students. The results show that both emotional (i.…
Persuasive effects in social media
In the age of social media, consumers are constantly exposed to idealistic images of others arousing social-related emotions such as envy. Yet, very little is known about the effects of envy on purchase intention. Our pilot study and experiment investigated the effects of Facebook envy on purchase intent involving female Facebook users, aged 18–25 years. The pilot study and experiment manipulated the envy subtypes (benign and malicious). A serial…
How Does Consumer Insight Support The Leap to a Creative Idea
Account planners identify and articulate a key strategic resource, consumer insight, from which creative ideation is said to leap. Insight gives creative staff a license to develop emotional advertising that connects with consumers. Insight works by priming creative staff toward a human truth that holds an inherent tension that an attribute or benefit of the brand can resolve. Some primes are better than others, however. The best ones have strong…
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation
Experiments in psychology suggest that an incubation phase during idea generation can be beneficial. The incubation phase involves taking a break from thinking about the creative problem, usually by performing a distraction task. However, no studies test the influence of incubation phases in advertising tasks. In-depth interviews among 12 advertising creatives emphasize the practical relevance of this topic but also reveal a lack of knowledge reg…
Advertising (5 works) · Business (5 works) · Computer Science (5 works) · Psychology (5 works) · Social Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Cognitive science (2 works) · Creativity (2 works) · Creativity in Education and Neuroscience (2 works) · Digital Marketing and Social Media (2 works)