Albert Martins
Biographic Data
| ID | 3682643 |
|---|---|
| NAME | Albert Martins |
| GIVEN NAMES | Albert |
| FAMILY NAME | Martins |
| SIGNATURE | MARTINS A |
| AFFILIATIONS | University of Professional Studies |
| ORCID | 0000-0002-3205-1465 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Relationship Marketing and Customer Loyalty
Research shows that relationship marketing and customer loyalty are significantly correlated without considering the time or intensity dimension of the relationship. So, this study investigates whether relationship duration, strength, and intensity moderate the association between relationship marketing and customer loyalty in an emerging market. We adopt a quantitative research approach and a cross-sectional survey design to collect the data fro…
One Man Hurt
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One Man Hurt
Relationship Marketing and Customer Loyalty
Research shows that relationship marketing and customer loyalty are significantly correlated without considering the time or intensity dimension of the relationship. So, this study investigates whether relationship duration, strength, and intensity moderate the association between relationship marketing and customer loyalty in an emerging market. We adopt a quantitative research approach and a cross-sectional survey design to collect the data fro…
Art (1 work) · Business (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Loyalty (1 work) · Loyalty business model (1 work) · Marketing (1 work) · Marketing management (1 work) · Psychology (1 work) · Relationship marketing (1 work)