Mariana Faro Ferreira
Biographic Data
| ID | 3682993 |
|---|---|
| NAME | Mariana Faro Ferreira |
| GIVEN NAMES | Mariana Faro |
| FAMILY NAME | Ferreira |
| SIGNATURE | FERREIRA M F |
| AFFILIATIONS | Universidade Federal do Pará |
| ORCID | 0000-0003-3617-0100 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
What green are we talking about
The abundance of marketing definitions and criteria creates confusion among consumers when trying to comprehend the impact of supposedly sustainable products and make informed purchasing decisions. This research, based on a survey of consumer behavior literature spanning from 2011 to 2021, where 432 articles were selected, delves into the diversity and potential discrepancies in terminology associated with sustainable products, corporate marketin…
No prominent works on this page.
What green are we talking about
The abundance of marketing definitions and criteria creates confusion among consumers when trying to comprehend the impact of supposedly sustainable products and make informed purchasing decisions. This research, based on a survey of consumer behavior literature spanning from 2011 to 2021, where 432 articles were selected, delves into the diversity and potential discrepancies in terminology associated with sustainable products, corporate marketin…
Business (1 work) · Climate Change Communication and Perception (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work)