António Azevedo
Biographic Data
| ID | 3683422 |
|---|---|
| NAME | António Azevedo |
| GIVEN NAMES | António |
| FAMILY NAME | Azevedo |
| SIGNATURE | AZEVEDO A |
| AFFILIATIONS | University of Minho |
| ORCID | 0000-0002-3918-5108 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Fear of the Aquatic Environment in Learning Swimming: Causes, Effects, and Learning Methodologies
In the swimming context, practitioners show difficulties in learning its basic skills, and the emotional factor seems to be one of the triggers for these complications, with “fear” standing out as one of the most studied emotions due to its cognitive reactive nature associated with survival mechanisms. This emotional response can hinder the learning process in swimming, potentially leading to disengagement or dropout. The present study aimed to a…
Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram
The challenges of marketing taboo-related products call for innovative communication strategies. To explore the application of storytelling in this context, this study analyses the use of the 12 storytelling archetypes and three typologies of endorsers (celebrity, expert and consumer) in the marketing of sensual products. The content of 22 Instagram posts of the five largest Brazilian brands of sensual products was analysed. The results highlight…
Hiking tourism and rural development: The case of the Mondego Walkways, Portugal
This article examines hiking tourism's contribution to rural development, as perceived by both visitors and local stakeholders / residents, with reference to the Mondego Walkways in central Portugal. The study is based on data collected through quantitative and qualitative methods, namely a survey carried out in situwith walkways' visitors (n = 299) and a set of 16 semi-structured interviews conducted with local stakeholders / residents in 2023. …
Implications of Socio-Cultural Pressure for a Thin Body Image on Avoidance of Social Interaction and on Corrective, Compensatory or Compulsive Shopping Behaviour
This paper aims to discuss the implications of body talk and socio-cultural pressure for the internalisation of a thin body image in purchase decisions, shopping habits and other outcomes of body dissatisfaction, in particular the proneness to avoid human/social interaction in retail contexts and proneness to engage in corrective, compensatory or compulsive shopping behaviour. This paper conducted an online questionnaire that measured the followi…
Mapping the journey of the CoLiving experience of digital nomads, using verbal and visual narratives
CoLiving involves facilities that combine work and life experiences, which challenge the traditional concept of home. This paper aims to map the journey of the CoLiving experience of digital nomads. The paper adopts a qualitative approach, combining content analysis of in-depth interviews with interpretation of the visual narratives of photos taken by 13 participants, who were recruited in Selina CoLive hotels. The study assessed: (RQ1) the most …
A influência do fator preço e eficácia das táticas promocionais no setor hoteleiro
O objetivo principal deste estudo é analisar a importância do fator preço e avaliar a eficácia das táticas promocionais no setor hoteleiro. Nesse sentido foi desenvolvido um questionário divulgado online, com o intuito de identificar qual o motivo e o número de dormidas por ano em hotéis, bem como a preferência da reserva (internet versus agência de viagens), das ofertas e das promoções existentes nos hotéis, para além de analisar quanto é que os…
Significados latentes na fotografia em turismo: O caso do turismo negro na Costa Morte (Galiza)
Até que ponto uma fotografia pode ser uma representação da identidade de um lugar, contagiar emoções, simular/ emular experiências e motivar a visita ao destino? Este estudo procura explorar o fascínio (gaze) pela imagem, influência da interpretação da paisagem, da perceção autenticidade, da densidade psi‐cológica associada a imagens de turismo negro? Que elementos e símbolos são possíveis de forma explícita ou latente? Qual o papel do turista na…
Comunicação low-cost: Desinvestimento Ou Fórmula De Sucesso
O termo low-cost invadiu o nosso quotidiano. Começou com as companhiasde aviação, mas rapidamente se estendeu às telecomunicações, à moda, aos hotéis, aosautomóveis, e o conceito não pára de se replicar. Particularmente numa conjuntura económicadesfavorável como a que atravessamos, os consumidores estão mais sensíveis aopreço e há empresas que respondem com cortes nos seus custos para oferecerem soluçõesmais baratas. Mas a “democratização” que es…
Mapping the journey of the CoLiving experience of digital nomads, using verbal and visual narratives
CoLiving involves facilities that combine work and life experiences, which challenge the traditional concept of home. This paper aims to map the journey of the CoLiving experience of digital nomads. The paper adopts a qualitative approach, combining content analysis of in-depth interviews with interpretation of the visual narratives of photos taken by 13 participants, who were recruited in Selina CoLive hotels. The study assessed: (RQ1) the most …
Comunicação low-cost: Desinvestimento Ou Fórmula De Sucesso
O termo low-cost invadiu o nosso quotidiano. Começou com as companhiasde aviação, mas rapidamente se estendeu às telecomunicações, à moda, aos hotéis, aosautomóveis, e o conceito não pára de se replicar. Particularmente numa conjuntura económicadesfavorável como a que atravessamos, os consumidores estão mais sensíveis aopreço e há empresas que respondem com cortes nos seus custos para oferecerem soluçõesmais baratas. Mas a “democratização” que es…
Significados latentes na fotografia em turismo: O caso do turismo negro na Costa Morte (Galiza)
Até que ponto uma fotografia pode ser uma representação da identidade de um lugar, contagiar emoções, simular/ emular experiências e motivar a visita ao destino? Este estudo procura explorar o fascínio (gaze) pela imagem, influência da interpretação da paisagem, da perceção autenticidade, da densidade psi‐cológica associada a imagens de turismo negro? Que elementos e símbolos são possíveis de forma explícita ou latente? Qual o papel do turista na…
A influência do fator preço e eficácia das táticas promocionais no setor hoteleiro
O objetivo principal deste estudo é analisar a importância do fator preço e avaliar a eficácia das táticas promocionais no setor hoteleiro. Nesse sentido foi desenvolvido um questionário divulgado online, com o intuito de identificar qual o motivo e o número de dormidas por ano em hotéis, bem como a preferência da reserva (internet versus agência de viagens), das ofertas e das promoções existentes nos hotéis, para além de analisar quanto é que os…
Mapping the journey of the CoLiving experience of digital nomads, using verbal and visual narratives
CoLiving involves facilities that combine work and life experiences, which challenge the traditional concept of home. This paper aims to map the journey of the CoLiving experience of digital nomads. The paper adopts a qualitative approach, combining content analysis of in-depth interviews with interpretation of the visual narratives of photos taken by 13 participants, who were recruited in Selina CoLive hotels. The study assessed: (RQ1) the most …
Implications of Socio-Cultural Pressure for a Thin Body Image on Avoidance of Social Interaction and on Corrective, Compensatory or Compulsive Shopping Behaviour
This paper aims to discuss the implications of body talk and socio-cultural pressure for the internalisation of a thin body image in purchase decisions, shopping habits and other outcomes of body dissatisfaction, in particular the proneness to avoid human/social interaction in retail contexts and proneness to engage in corrective, compensatory or compulsive shopping behaviour. This paper conducted an online questionnaire that measured the followi…
Fear of the Aquatic Environment in Learning Swimming: Causes, Effects, and Learning Methodologies
In the swimming context, practitioners show difficulties in learning its basic skills, and the emotional factor seems to be one of the triggers for these complications, with “fear” standing out as one of the most studied emotions due to its cognitive reactive nature associated with survival mechanisms. This emotional response can hinder the learning process in swimming, potentially leading to disengagement or dropout. The present study aimed to a…
Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram
The challenges of marketing taboo-related products call for innovative communication strategies. To explore the application of storytelling in this context, this study analyses the use of the 12 storytelling archetypes and three typologies of endorsers (celebrity, expert and consumer) in the marketing of sensual products. The content of 22 Instagram posts of the five largest Brazilian brands of sensual products was analysed. The results highlight…
Hiking tourism and rural development: The case of the Mondego Walkways, Portugal
This article examines hiking tourism's contribution to rural development, as perceived by both visitors and local stakeholders / residents, with reference to the Mondego Walkways in central Portugal. The study is based on data collected through quantitative and qualitative methods, namely a survey carried out in situwith walkways' visitors (n = 299) and a set of 16 semi-structured interviews conducted with local stakeholders / residents in 2023. …
Political science (4 works) · Art (3 works) · Diverse Aspects of Tourism Research (3 works) · Humanities (3 works) · Psychology (3 works) · Tourism (3 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Narrative (2 works)