Ana Castillo Diaz
Biographic Data
| ID | 3683490 |
|---|---|
| NAME | Ana Castillo Diaz |
| GIVEN NAMES | Ana Castillo |
| FAMILY NAME | Diaz |
| SIGNATURE | DIAZ A C |
| AFFILIATIONS | Universidad de Extremadura |
| ORCID | 0000-0002-3650-2964 |
| VERIFIED | Yes |
| TOTAL WORKS | 26 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 26 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1993 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
La investigación científica sobre el uso de influencers en la gestión de las marcas: Estado de la cuestión
Este artículo analiza las publicaciones científicas sobre los influencers en las redes sociales con objeto de explorar su relación en torno a las estrategias de branding. Para ello se lleva a cabo una revisión sistemática de estos conceptos a través de una búsqueda de artículos científicos que contempla las bases de datos Web of Science y Scopus. A partir de una muestra de un total de 74 publicaciones académicas revisadas por pares se advierte qu…
Webs usables y accesibles en Pymes. Retos para el futuro
En un entorno cada vez más competitivo en el que Internet ocupa un lugar destacado, trasladar la marca del entorno offline al online para una empresa, se ha convertido en una cuestión vital. La usabilidad y la accesibilidad se han erigido como pilares fundamentales que propician una adecuada transmisión de cualquier marca a través de la Red. Disponer de páginas webs usables y accesibles facilitará la navegación por la web, mejorará la imagen de l…
Campaña electoral andaluza 2022: Análisis de las relaciones entre interés, seguimiento informativo y participación ciudadana
Este trabajo analiza el seguimiento informativo de la campaña de las elecciones andaluzas de 2022 y su vinculación con el interés manifestado por los ciudadanos en la campaña y con su participación a través del voto y como transmisores de contenidos sobre la misma. Para determinar la existencia de relaciones entre las variables consideradas se usa el test de hipótesis chi-cuadrado. La fuerza de las asociaciones se mide con el coeficiente V de Cra…
It’s a Matter of Trust: How Thirty Years of History Prepared a Community-Based Organization to Respond to the Covid-19 Pandemic
The COVID-19 pandemic drew public attention to the essential work and vulnerability of low-income Latina immigrants. Less recognized were the ways immigrant community organizations mobilized under exceptional conditions to provide immediate support to their communities while continuing to work toward durable systematic change. This paper analyzes the approach of Mujeres Unidas y Activas (MUA) in the San Francisco Bay Area. Over three decades, MUA…
Reputación mediática en Europa. Análisis empírico de la reputación de la prensa en papel, prensa digital, radio y televisión en diez países europeos
En las sociedades democráticas los medios de comunicación juegan un papel clave como elemento facilitador de la conexión entre los poderes políticos y la ciudadanía. La percepción pública de la reputación mediática puede suponer un factor clave para fortalecer la confianza y activar el compromiso ciudadano. Este artículo presenta un estudio de la reputación de la prensa en papel, la prensa digital, la radio y la televisión en 10 países europeos: …
Interest, media use, and participation in the 2019 Spanish election campaign
This work analyzes the relationships between interest in the campaign for the 2019 Spanish general elections, the type of media used to follow it, and participation through conversations, disseminating electronic messages about the elections, and voting. A secondary data analysis of surveys published by the Spanish Centre for Sociological Research (CIS) is carried out. The existence of relationships between the variables is determined by using th…
How to perform and report an impactful analysis using partial least squares: Guidelines for Confirmatory and Explanatory Is Research
et la diffusion de documents scientifiques de niveau recherche, publis ou non, manant des tablissements d'enseignement et de recherche franais ou trangers, des laboratoires publics ou privs.
A Amazônia está queimando
We sing and dance in praise of the butterfly— translucent blue, gilded wings, dances— all its life from orchid to cacao, ceiba to banana and fig, tying invisible strings that hold our home in the s
Los think tanks en España. Análisis de sus estrategias de comunicación digitales
Introducción: Esta investigación se ocupa de estudiar cómo los think tanks españoles utilizan el medio digital para difundir su actividad y transmitir sus ideas. Metodología: A través del análisis de contenido, se analiza qué tipos de herramientas de comunicación emplean en los espacios digitales que implementan de manera oficial (webs y medios sociales), así como la utilización de estas como canales unidireccionales o bidireccionales. Resultados…
How corporate social responsibility activities influence employer reputation: The role of social media capability
Geomorfología y forma urbana. Comportamiento térmico de distintas tramas en áreas de piedemonte: El caso de Mendoza, Argentina
El crecimiento urbano sobre el piedemonte del área metropolitana de Mendoza, Argentina, ha modificado las condiciones del territorio y afectado el balance energético en él, dando como resultado un incremento de la temperatura. Esto produce un mayor consumo de energía para el acondicionamiento térmico de verano y empeora la habitabilidad térmica de los espacios públicos. Para detectar configuraciones urbanas que permitan mitigar este impacto, se a…
Relación entre la participación en foros y blogs de debate político en internet y el seguimiento de información política en medios profesionales: Análisis evolutivo 2011-2016
The possibilities offered by information and communication technologies have allowed many people to become political content creators. Often, the produced content is not based on information created by professionals. The objective of this work is to analyse the relationship between the monitoring of political information in professional media and the production of political content in non-professional media. The study performs a secondary analysi…
La gestión de la información universitaria a través de las salas de prensa alojadas en sus sedes web: Propuesta de modelo para su gestión
La capacidad de las universidades de hacer accesible la información a la sociedad depende de la gestión de las herramientas que utilizan, mereciendo una reflexión desde las Ciencias de la Información. Uno de los recursos más importantes en las últimas décadas son las webs corporativas. Dentro de ellas las salas de prensa online están adquiriendo gran protagonismo como espacios a través de los cuales se contribuye al compromiso social de las unive…
Responsabilidad social y sostenibilidad en las bibliotecas universitarias españolas
This compilation and analysis of the initiatives related to social responsibility and sustainability in 71 Spanish university libraries obtained information primarily from web sites and print materials: activities reports, brochures, strategic plans and collection management documents. To organise and analyse the information, a list of 5 categories was developed, covering 21 elements. In 61 (85.9%) of the universities analysed, some type of libra…
La transmisión de marca de las universidades españolas en sus portales webs
It starts from the idea that the image and well-managed communication are strategic assets which enhance the brand and, consequently, to the university. Transmission brand of Spanish universities through their web sites has become for universities in an issue of great importance due to the uncertainty in which the universities are located. In this sense, the web sites are not only the place where the public have a first contact with the universit…
Nuevas fórmulas de comunicación con los usuarios de las bibliotecas universitarias
This work presents an analysis of the use of the Web 2.0 tools by Spanish university libraries (social networks, photographs and video platforms, blogs, ...). These tools make easier the interaction with the libraries users and are implemented by the vast majority of universities. Due to its high level of use and its utility is advisable to carry out an analysis in order to establish a number of patterns useful to optimize the communication in th…
Branding online en las universidades españolas. Análisis de los valores funcionales y emocionales en sus websites corporativos
This paper shows an analysis of the websites effectiveness as a tool that is used by the totality of the Spanish universities. The study explores the variables related to the brand, in what extent they are used and the differences of use by the different institutions. Spanish universities websites has been analyzed by a combination of content and multivariable analysis. Results show that Spanish universities pay more attention to the functional v…
Gender Stereotyping, Sex and Violence in Portuguese and Spanish Advertisement
This study analyses the gender stereotypes, sex and violence in advertisements in all media except radio, from Portugal and Spain. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, are embedded in advertisement as a formula to increase the possibility of remembering them. This advertisement analysis explores gender stereotyping, sex and violence, both for the Portuguese and Spanish adve…
Estereótipos de género, sexo e violência na publicidade portuguesa e espanhola
Este estudo pretende analisar os estereótipos de género, o sexo e a violência presentes em anúncios de todos os meios de comunicação, com exceção da rádio, em Portugal e Espanha. Realizámos o estudo após termos verificado que os estereótipos de género bem como as cenas de cariz sexual e violento são integrados nos anúncios para que estes permaneçam mais facilmente na memória dos espetadores. Esta análise publicitária tem por objetivo explorar os …
La usabilidad en los portales webs de las pymes. Herramientas y usos para la comunicación empresarial
The usability is understood as one of the pillars on which are built online business communication strategies. New communication platforms (social media, blogs...) are becoming more important in the online communication and, as consequence, organizations are paying less attention to their corporate websites. Small and medium enterprises (SMEs) are companies with a large weight in the economies of the most European countries but they are limited b…
Comunicación corporativa de organizaciones que ofrecen recursos bibliotecarios en la Web
We analyze the online corporate communications of 17 institutions of the library and information science area, selected from those contained in the Anuario de bibliotecas españolas 2009 (Spanish libraries yearbook) of the Fundación Alonso Quijano. We analyze the management and communication effectiveness of the brands present on their portals, based on a model designed for this purpose. Online communication options affect the image and reputation…
La prieta
La prieta
La güera
La güera
A Melus Interview: Ana Castillo
Journal Article A MELUS Interview: Ana Castillo Get access Elsa Saeta Elsa Saeta Search for other works by this author on: Oxford Academic Google Scholar MELUS, Volume 22, Issue 3, September 1997, Pages 133–149, https://doi.org/10.2307/467659 Published: 01 September 1997
Since the Creation of My Son and My First Book
On the fifth day for twelve hours we struggled to separate. He was strangling on the umbilical cord. I vomited. No anesthesia, just him and i trying to part. I did not cry. Instead, I thought of the ocean and how much I would like to see it again. (A kind of promise I made to myself if I got out of there alive.) My tiny baby had no name. He lived in a glass box with a tube through his nose and down his throat for twenty-one days. His mother recei…
La usabilidad en los portales webs de las pymes. Herramientas y usos para la comunicación empresarial
The usability is understood as one of the pillars on which are built online business communication strategies. New communication platforms (social media, blogs...) are becoming more important in the online communication and, as consequence, organizations are paying less attention to their corporate websites. Small and medium enterprises (SMEs) are companies with a large weight in the economies of the most European countries but they are limited b…
Relación entre la participación en foros y blogs de debate político en internet y el seguimiento de información política en medios profesionales: Análisis evolutivo 2011-2016
The possibilities offered by information and communication technologies have allowed many people to become political content creators. Often, the produced content is not based on information created by professionals. The objective of this work is to analyse the relationship between the monitoring of political information in professional media and the production of political content in non-professional media. The study performs a secondary analysi…
Responsabilidad social y sostenibilidad en las bibliotecas universitarias españolas
This compilation and analysis of the initiatives related to social responsibility and sustainability in 71 Spanish university libraries obtained information primarily from web sites and print materials: activities reports, brochures, strategic plans and collection management documents. To organise and analyse the information, a list of 5 categories was developed, covering 21 elements. In 61 (85.9%) of the universities analysed, some type of libra…
Nuevas fórmulas de comunicación con los usuarios de las bibliotecas universitarias
This work presents an analysis of the use of the Web 2.0 tools by Spanish university libraries (social networks, photographs and video platforms, blogs, ...). These tools make easier the interaction with the libraries users and are implemented by the vast majority of universities. Due to its high level of use and its utility is advisable to carry out an analysis in order to establish a number of patterns useful to optimize the communication in th…
Gender Stereotyping, Sex and Violence in Portuguese and Spanish Advertisement
This study analyses the gender stereotypes, sex and violence in advertisements in all media except radio, from Portugal and Spain. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, are embedded in advertisement as a formula to increase the possibility of remembering them. This advertisement analysis explores gender stereotyping, sex and violence, both for the Portuguese and Spanish adve…
Since the Creation of My Son and My First Book
On the fifth day for twelve hours we struggled to separate. He was strangling on the umbilical cord. I vomited. No anesthesia, just him and i trying to part. I did not cry. Instead, I thought of the ocean and how much I would like to see it again. (A kind of promise I made to myself if I got out of there alive.) My tiny baby had no name. He lived in a glass box with a tube through his nose and down his throat for twenty-one days. His mother recei…
Por la ilusión de la paz
A Melus Interview: Ana Castillo
Journal Article A MELUS Interview: Ana Castillo Get access Elsa Saeta Elsa Saeta Search for other works by this author on: Oxford Academic Google Scholar MELUS, Volume 22, Issue 3, September 1997, Pages 133–149, https://doi.org/10.2307/467659 Published: 01 September 1997
La prieta
La prieta
La güera
La güera
Comunicación corporativa de organizaciones que ofrecen recursos bibliotecarios en la Web
We analyze the online corporate communications of 17 institutions of the library and information science area, selected from those contained in the Anuario de bibliotecas españolas 2009 (Spanish libraries yearbook) of the Fundación Alonso Quijano. We analyze the management and communication effectiveness of the brands present on their portals, based on a model designed for this purpose. Online communication options affect the image and reputation…
La usabilidad en los portales webs de las pymes. Herramientas y usos para la comunicación empresarial
The usability is understood as one of the pillars on which are built online business communication strategies. New communication platforms (social media, blogs...) are becoming more important in the online communication and, as consequence, organizations are paying less attention to their corporate websites. Small and medium enterprises (SMEs) are companies with a large weight in the economies of the most European countries but they are limited b…
Branding online en las universidades españolas. Análisis de los valores funcionales y emocionales en sus websites corporativos
This paper shows an analysis of the websites effectiveness as a tool that is used by the totality of the Spanish universities. The study explores the variables related to the brand, in what extent they are used and the differences of use by the different institutions. Spanish universities websites has been analyzed by a combination of content and multivariable analysis. Results show that Spanish universities pay more attention to the functional v…
Gender Stereotyping, Sex and Violence in Portuguese and Spanish Advertisement
This study analyses the gender stereotypes, sex and violence in advertisements in all media except radio, from Portugal and Spain. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, are embedded in advertisement as a formula to increase the possibility of remembering them. This advertisement analysis explores gender stereotyping, sex and violence, both for the Portuguese and Spanish adve…
Estereótipos de género, sexo e violência na publicidade portuguesa e espanhola
Este estudo pretende analisar os estereótipos de género, o sexo e a violência presentes em anúncios de todos os meios de comunicação, com exceção da rádio, em Portugal e Espanha. Realizámos o estudo após termos verificado que os estereótipos de género bem como as cenas de cariz sexual e violento são integrados nos anúncios para que estes permaneçam mais facilmente na memória dos espetadores. Esta análise publicitária tem por objetivo explorar os …
Responsabilidad social y sostenibilidad en las bibliotecas universitarias españolas
This compilation and analysis of the initiatives related to social responsibility and sustainability in 71 Spanish university libraries obtained information primarily from web sites and print materials: activities reports, brochures, strategic plans and collection management documents. To organise and analyse the information, a list of 5 categories was developed, covering 21 elements. In 61 (85.9%) of the universities analysed, some type of libra…
La transmisión de marca de las universidades españolas en sus portales webs
It starts from the idea that the image and well-managed communication are strategic assets which enhance the brand and, consequently, to the university. Transmission brand of Spanish universities through their web sites has become for universities in an issue of great importance due to the uncertainty in which the universities are located. In this sense, the web sites are not only the place where the public have a first contact with the universit…
Nuevas fórmulas de comunicación con los usuarios de las bibliotecas universitarias
This work presents an analysis of the use of the Web 2.0 tools by Spanish university libraries (social networks, photographs and video platforms, blogs, ...). These tools make easier the interaction with the libraries users and are implemented by the vast majority of universities. Due to its high level of use and its utility is advisable to carry out an analysis in order to establish a number of patterns useful to optimize the communication in th…
La gestión de la información universitaria a través de las salas de prensa alojadas en sus sedes web: Propuesta de modelo para su gestión
La capacidad de las universidades de hacer accesible la información a la sociedad depende de la gestión de las herramientas que utilizan, mereciendo una reflexión desde las Ciencias de la Información. Uno de los recursos más importantes en las últimas décadas son las webs corporativas. Dentro de ellas las salas de prensa online están adquiriendo gran protagonismo como espacios a través de los cuales se contribuye al compromiso social de las unive…
Relación entre la participación en foros y blogs de debate político en internet y el seguimiento de información política en medios profesionales: Análisis evolutivo 2011-2016
The possibilities offered by information and communication technologies have allowed many people to become political content creators. Often, the produced content is not based on information created by professionals. The objective of this work is to analyse the relationship between the monitoring of political information in professional media and the production of political content in non-professional media. The study performs a secondary analysi…
Geomorfología y forma urbana. Comportamiento térmico de distintas tramas en áreas de piedemonte: El caso de Mendoza, Argentina
El crecimiento urbano sobre el piedemonte del área metropolitana de Mendoza, Argentina, ha modificado las condiciones del territorio y afectado el balance energético en él, dando como resultado un incremento de la temperatura. Esto produce un mayor consumo de energía para el acondicionamiento térmico de verano y empeora la habitabilidad térmica de los espacios públicos. Para detectar configuraciones urbanas que permitan mitigar este impacto, se a…
How to perform and report an impactful analysis using partial least squares: Guidelines for Confirmatory and Explanatory Is Research
et la diffusion de documents scientifiques de niveau recherche, publis ou non, manant des tablissements d'enseignement et de recherche franais ou trangers, des laboratoires publics ou privs.
A Amazônia está queimando
We sing and dance in praise of the butterfly— translucent blue, gilded wings, dances— all its life from orchid to cacao, ceiba to banana and fig, tying invisible strings that hold our home in the s
Los think tanks en España. Análisis de sus estrategias de comunicación digitales
Introducción: Esta investigación se ocupa de estudiar cómo los think tanks españoles utilizan el medio digital para difundir su actividad y transmitir sus ideas. Metodología: A través del análisis de contenido, se analiza qué tipos de herramientas de comunicación emplean en los espacios digitales que implementan de manera oficial (webs y medios sociales), así como la utilización de estas como canales unidireccionales o bidireccionales. Resultados…
How corporate social responsibility activities influence employer reputation: The role of social media capability
Interest, media use, and participation in the 2019 Spanish election campaign
This work analyzes the relationships between interest in the campaign for the 2019 Spanish general elections, the type of media used to follow it, and participation through conversations, disseminating electronic messages about the elections, and voting. A secondary data analysis of surveys published by the Spanish Centre for Sociological Research (CIS) is carried out. The existence of relationships between the variables is determined by using th…
Reputación mediática en Europa. Análisis empírico de la reputación de la prensa en papel, prensa digital, radio y televisión en diez países europeos
En las sociedades democráticas los medios de comunicación juegan un papel clave como elemento facilitador de la conexión entre los poderes políticos y la ciudadanía. La percepción pública de la reputación mediática puede suponer un factor clave para fortalecer la confianza y activar el compromiso ciudadano. Este artículo presenta un estudio de la reputación de la prensa en papel, la prensa digital, la radio y la televisión en 10 países europeos: …
It’s a Matter of Trust: How Thirty Years of History Prepared a Community-Based Organization to Respond to the Covid-19 Pandemic
The COVID-19 pandemic drew public attention to the essential work and vulnerability of low-income Latina immigrants. Less recognized were the ways immigrant community organizations mobilized under exceptional conditions to provide immediate support to their communities while continuing to work toward durable systematic change. This paper analyzes the approach of Mujeres Unidas y Activas (MUA) in the San Francisco Bay Area. Over three decades, MUA…
La investigación científica sobre el uso de influencers en la gestión de las marcas: Estado de la cuestión
Este artículo analiza las publicaciones científicas sobre los influencers en las redes sociales con objeto de explorar su relación en torno a las estrategias de branding. Para ello se lleva a cabo una revisión sistemática de estos conceptos a través de una búsqueda de artículos científicos que contempla las bases de datos Web of Science y Scopus. A partir de una muestra de un total de 74 publicaciones académicas revisadas por pares se advierte qu…
Webs usables y accesibles en Pymes. Retos para el futuro
En un entorno cada vez más competitivo en el que Internet ocupa un lugar destacado, trasladar la marca del entorno offline al online para una empresa, se ha convertido en una cuestión vital. La usabilidad y la accesibilidad se han erigido como pilares fundamentales que propician una adecuada transmisión de cualquier marca a través de la Red. Disponer de páginas webs usables y accesibles facilitará la navegación por la web, mejorará la imagen de l…
Political science (17 works) · Art (12 works) · Humanities (12 works) · Computer Science (10 works) · Advertising and Communication Studies (6 works) · Library science (6 works) · Business (5 works) · Communication and COVID-19 Impact (5 works) · Public relations (5 works) · Sociology (5 works)