Michel Lazar
Biographic Data
| ID | 3683546 |
|---|---|
| NAME | Michel Lazar |
| GIVEN NAMES | Michel |
| FAMILY NAME | Lazar |
| SIGNATURE | LAZAR M |
| AFFILIATIONS | National University of Singapore |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 0 |
Género, guerra e políticas do corpo: Uma Análise Crítica Multimodal Da Metáfora Na Publicidade
This paper deals with an aspect of 'doing femininity' in advertising, namely, the participation of women in commercial beauty practices. Specifically, the focus is on how the achievement of beauty is metaphorically conceptualized in advertising as a serious struggle - as war! Of concern is how the domain of militarization associated with hegemonic masculinity gets mapped by advertisers on to the domain of self-aestheticization, conventionally ass…
No prominent works on this page.
Género, guerra e políticas do corpo: Uma Análise Crítica Multimodal Da Metáfora Na Publicidade
This paper deals with an aspect of 'doing femininity' in advertising, namely, the participation of women in commercial beauty practices. Specifically, the focus is on how the achievement of beauty is metaphorically conceptualized in advertising as a serious struggle - as war! Of concern is how the domain of militarization associated with hegemonic masculinity gets mapped by advertisers on to the domain of self-aestheticization, conventionally ass…
Aesthetics (1 works) · Art (1 works) · Beauty (1 works) · Empowerment (1 works) · Femininity (1 works) · Gender Studies (1 works) · Gender Studies (1 works) · Hegemony (1 works) · Law (1 works) · Law (1 works)