Giana M Eckhardt
Biographic Data
| ID | 3684485 |
|---|---|
| NAME | Giana M Eckhardt |
| GIVEN NAMES | Giana M |
| FAMILY NAME | Eckhardt |
| SIGNATURE | ECKHARDT G M |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 0 |
| EDITOR COUNT | 10 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Consumer Entrapment
Why do consumers sometimes remain trapped in the very practices and communities that once helped them? Consumer practice research has largely emphasized the enabling outcomes of sustained practice participation, with less attention given to how those same practices can become entrapping. This article explores how consumer entrapment emerges within interconnected collective practices. Drawing on an ethnographic study of Chama, a community-based sa…
Digital Singularization: The Socio-Technical Production of Uniqueness
Singularization has long been an essential element of value creation in markets for various types of goods that become prized for their uniqueness, but has only recently gained prominence in digital markets. However, very little is known about how digital goods are singularized (i.e., valorized as unique). We enrich extant research on singularization by shifting attention from physical to digital goods, and by exploring singularization as a socio…
From Adaptation to Disruption: Structured Ambivalence as a Catalyst for Consumer-Led Institutional Work
This study explores how consumers respond to the ambivalence sparked by conflicting institutional norms in contexts such as the United States market for donor conception (i.e. egg, sperm, embryo). While prior research has framed responses to ambivalence as “coping,” we theorize these responses as consumer-led institutional work—i.e., active efforts to adapt to or challenge institutional norms. Drawing on interviews, archival narratives, and case …
Surviving as a Vegan in a World of Omnivores: Relational Fractures in Shared Practices
Prior research documents the role of the misalignment of practice elements in practice habituation and change. We extend this literature by demonstrating the understudied role of practice relationality. Locating our empirical work in veganism, a context that encompasses a bundle of interrelated practices, we show how people who adopt veganism manage the relationality of their food-related practices (e.g., eating, cooking, and shopping for food) d…
Conceptualizing Consumer Body Awareness
Existing research typically treats body awareness as a subset of self-awareness, which emphasizes identity and appearance at the expense of embodied sensations. This article offers a corrective by reconceptualizing consumer body awareness as a distinct, cultivated capacity, defined as the ability to notice, make sense of, and respond to exteroceptive, proprioceptive, and interoceptive sensations with the help of marketplace resources. Prior studi…
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands
Consumers increasingly seek spiritual satisfaction and existential meaning through brands. However, despite the rising prominence of secular forms of spirituality, consumer-brand relationship research largely overlooks the processes by which consumers initiate, develop, and maintain spiritual connections to brands. Using the concept of faith as a theoretical lens, this paper explores how consumer-brand relationships take on spiritual dimensions. …
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects
Art and artisanal objects carry the potential for moral transformations. Although consumer research suggests a relationship between aesthetic taste and morality, scholars have not deeply considered the role of material design in shaping consumers’ moral self. We address this missing link by theorizing the formative process of design-mediated morality: defined as the transmission of moral values into design objects through manifestos and design sc…
Why and How Consumers Perform Online Reviewing Differently
Reviewing products and services is a widespread consumer activity in which millions engage. Why and how do consumers review differently from one another? Prior work assumes that consumers commonly understand what reviewing is. Consequently, it attributes differences in reviewing to individual variations in psychological, motivational, and sociodemographic characteristics, consumption experiences, and expertise. This central assumption is problema…
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt
Societies create material, social, and moral boundaries that define who and what is dirty. “Dirt” encompasses literal and figurative things—objects, beings, ideas—that transgress these boundaries and thus are “out of place.” Previous research describing how consumers avoid and manage dirt assumes that dirt is aversive. The concept of consumer dirtwork emerged from our examination of self-described “dirtbag” wilderness consumers. Dirtwork reveals …
Market Work and the Formation of the Omnivorous Consumer Subject
Omnivorousness is the tendency of culturally and economically privileged individuals to consume both highbrow and lowbrow products. Prior research explores omnivorousness as a manifestation of status distinction in which consumers deploy the aesthetic disposition-a generic and transposable ability to appreciate cultural products through a formal gaze-to lowbrow options. Existing work emphasizes the acquisition of the aesthetic disposition, but it…
Market Work and the Formation of the Omnivorous Consumer Subject
Omnivorousness is the tendency of culturally and economically privileged individuals to consume both highbrow and lowbrow products. Prior research explores omnivorousness as a manifestation of status distinction in which consumers deploy the aesthetic disposition-a generic and transposable ability to appreciate cultural products through a formal gaze-to lowbrow options. Existing work emphasizes the acquisition of the aesthetic disposition, but it…
Market Work and the Formation of the Omnivorous Consumer Subject
Omnivorousness is the tendency of culturally and economically privileged individuals to consume both highbrow and lowbrow products. Prior research explores omnivorousness as a manifestation of status distinction in which consumers deploy the aesthetic disposition-a generic and transposable ability to appreciate cultural products through a formal gaze-to lowbrow options. Existing work emphasizes the acquisition of the aesthetic disposition, but it…
Surviving as a Vegan in a World of Omnivores: Relational Fractures in Shared Practices
Prior research documents the role of the misalignment of practice elements in practice habituation and change. We extend this literature by demonstrating the understudied role of practice relationality. Locating our empirical work in veganism, a context that encompasses a bundle of interrelated practices, we show how people who adopt veganism manage the relationality of their food-related practices (e.g., eating, cooking, and shopping for food) d…
Conceptualizing Consumer Body Awareness
Existing research typically treats body awareness as a subset of self-awareness, which emphasizes identity and appearance at the expense of embodied sensations. This article offers a corrective by reconceptualizing consumer body awareness as a distinct, cultivated capacity, defined as the ability to notice, make sense of, and respond to exteroceptive, proprioceptive, and interoceptive sensations with the help of marketplace resources. Prior studi…
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands
Consumers increasingly seek spiritual satisfaction and existential meaning through brands. However, despite the rising prominence of secular forms of spirituality, consumer-brand relationship research largely overlooks the processes by which consumers initiate, develop, and maintain spiritual connections to brands. Using the concept of faith as a theoretical lens, this paper explores how consumer-brand relationships take on spiritual dimensions. …
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects
Art and artisanal objects carry the potential for moral transformations. Although consumer research suggests a relationship between aesthetic taste and morality, scholars have not deeply considered the role of material design in shaping consumers’ moral self. We address this missing link by theorizing the formative process of design-mediated morality: defined as the transmission of moral values into design objects through manifestos and design sc…
Why and How Consumers Perform Online Reviewing Differently
Reviewing products and services is a widespread consumer activity in which millions engage. Why and how do consumers review differently from one another? Prior work assumes that consumers commonly understand what reviewing is. Consequently, it attributes differences in reviewing to individual variations in psychological, motivational, and sociodemographic characteristics, consumption experiences, and expertise. This central assumption is problema…
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt
Societies create material, social, and moral boundaries that define who and what is dirty. “Dirt” encompasses literal and figurative things—objects, beings, ideas—that transgress these boundaries and thus are “out of place.” Previous research describing how consumers avoid and manage dirt assumes that dirt is aversive. The concept of consumer dirtwork emerged from our examination of self-described “dirtbag” wilderness consumers. Dirtwork reveals …
Consumer Entrapment
Why do consumers sometimes remain trapped in the very practices and communities that once helped them? Consumer practice research has largely emphasized the enabling outcomes of sustained practice participation, with less attention given to how those same practices can become entrapping. This article explores how consumer entrapment emerges within interconnected collective practices. Drawing on an ethnographic study of Chama, a community-based sa…
Digital Singularization: The Socio-Technical Production of Uniqueness
Singularization has long been an essential element of value creation in markets for various types of goods that become prized for their uniqueness, but has only recently gained prominence in digital markets. However, very little is known about how digital goods are singularized (i.e., valorized as unique). We enrich extant research on singularization by shifting attention from physical to digital goods, and by exploring singularization as a socio…
From Adaptation to Disruption: Structured Ambivalence as a Catalyst for Consumer-Led Institutional Work
This study explores how consumers respond to the ambivalence sparked by conflicting institutional norms in contexts such as the United States market for donor conception (i.e. egg, sperm, embryo). While prior research has framed responses to ambivalence as “coping,” we theorize these responses as consumer-led institutional work—i.e., active efforts to adapt to or challenge institutional norms. Drawing on interviews, archival narratives, and case …
Business (4 works) · Consumption (sociology) (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Work (physics) (3 works) · Advertising (2 works) · Consumer behaviour (2 works) · Ecology (2 works) · Embodied cognition (2 works) · Ethnography (2 works)