Marie‐agnès Parmentier
Biographic Data
| ID | 3684503 |
|---|---|
| NAME | Marie‐agnès Parmentier |
| GIVEN NAMES | Marie‐agnès |
| FAMILY NAME | Parmentier |
| SIGNATURE | PARMENTIER M A |
| AFFILIATIONS | HEC Montréal |
| ORCID | 0009-0006-2552-0557 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 76 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 5 |
Mediating social phygital experiences in the context of esports tournaments
Purpose This study explores consumer experiences shaped by digital technologies, focusing on the evolving concept of “phygital” or hybrid experiences arising from the integration of virtual and physical elements. It specifically investigates the challenges of reconciling performers’ virtual immersion with the physical experiences of crowds at esports tournaments. Design/methodology/approach Using a triadic lens involving producers, performers and…
Consumer Contextual Learning
Navigating person-branding in the fashion blogosphere
Fashion blogs have received much attention since their emergence in 2002. Yet, little is known about how fashion bloggers succeed or fail in building their brand in the fashion industry. This article examines how fashion bloggers navigate person-brand building by focusing on how fashion bloggers accumulate – or fail to accumulate – status and audience, on the basis of a new form of capital and construct: person-brand capital. Based on an 18-month…
High heels
Regarded by some as women's power tool and by others as instruments of torture, high heels constitute one of the most polarizing marketplace icons today. Why did the noblemen's footwear of choice become one of the most celebrated icons of femininity, and how? This article attempts to shed light on these questions by focusing on the actors and practices that have influenced the development of cultural meanings we come to associate with high heels
Things Fall Apart
Much prior work illuminates how fans of a brand can contribute to the value enjoyed by other members of its audience, but little is known about any processes by which fans contribute to the dissipation of that audience. Using longitudinal data on America's Next Top Model, a serial brand, and conceptualizing brands as assemblages of heterogeneous components, this article examines how fans can contribute to the destabilization of a brand's identity…
Consumption and gender identity in popular media
The goal of this research is to compare contemporary representations of masculinity and femininity in two HBO television series, Entourage and Sex and the City, and illustrate how these representations intersect with consumption. In the analysis, the authors discuss how gender fluidity gives the characters the freedom to be multifaceted in their performances – performances with regard to three emergent themes: domesticity, sexuality, and authenti…
You can't always get what you want
This paper extends the literatures on both fashion systems and marketplace identity projects by investigating the identity trajectories experienced by women who strive for successful careers as fashion models. It argues that while end‐consumers in a symbolic field such as fashion may experience nearly limitless postmodern potential for identity play, those individuals who strive for positioning in the production systems of such fields have more l…
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Consumer Perceptions of Sponsorship in the Arts
This article investigates consumers’ perceptions of three types of sponsors that play a role in backing financially Canadian artistic and cultural organisations: government ministries (or departments), Crown corporations and private companies. In addition to the type of sponsor and the nature of the sponsorship (philanthropic or commercial), the perceived congruence between the sponsor and the sponsored event (strong as opposed to weak), and the …
Things Fall Apart
Much prior work illuminates how fans of a brand can contribute to the value enjoyed by other members of its audience, but little is known about any processes by which fans contribute to the dissipation of that audience. Using longitudinal data on America's Next Top Model, a serial brand, and conceptualizing brands as assemblages of heterogeneous components, this article examines how fans can contribute to the destabilization of a brand's identity…
You can't always get what you want
This paper extends the literatures on both fashion systems and marketplace identity projects by investigating the identity trajectories experienced by women who strive for successful careers as fashion models. It argues that while end‐consumers in a symbolic field such as fashion may experience nearly limitless postmodern potential for identity play, those individuals who strive for positioning in the production systems of such fields have more l…
Consumption and gender identity in popular media
The goal of this research is to compare contemporary representations of masculinity and femininity in two HBO television series, Entourage and Sex and the City, and illustrate how these representations intersect with consumption. In the analysis, the authors discuss how gender fluidity gives the characters the freedom to be multifaceted in their performances – performances with regard to three emergent themes: domesticity, sexuality, and authenti…
High heels
Regarded by some as women's power tool and by others as instruments of torture, high heels constitute one of the most polarizing marketplace icons today. Why did the noblemen's footwear of choice become one of the most celebrated icons of femininity, and how? This article attempts to shed light on these questions by focusing on the actors and practices that have influenced the development of cultural meanings we come to associate with high heels
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Consumer Perceptions of Sponsorship in the Arts
This article investigates consumers’ perceptions of three types of sponsors that play a role in backing financially Canadian artistic and cultural organisations: government ministries (or departments), Crown corporations and private companies. In addition to the type of sponsor and the nature of the sponsorship (philanthropic or commercial), the perceived congruence between the sponsor and the sponsored event (strong as opposed to weak), and the …
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
You can't always get what you want
This paper extends the literatures on both fashion systems and marketplace identity projects by investigating the identity trajectories experienced by women who strive for successful careers as fashion models. It argues that while end‐consumers in a symbolic field such as fashion may experience nearly limitless postmodern potential for identity play, those individuals who strive for positioning in the production systems of such fields have more l…
Consumption and gender identity in popular media
The goal of this research is to compare contemporary representations of masculinity and femininity in two HBO television series, Entourage and Sex and the City, and illustrate how these representations intersect with consumption. In the analysis, the authors discuss how gender fluidity gives the characters the freedom to be multifaceted in their performances – performances with regard to three emergent themes: domesticity, sexuality, and authenti…
Things Fall Apart
Much prior work illuminates how fans of a brand can contribute to the value enjoyed by other members of its audience, but little is known about any processes by which fans contribute to the dissipation of that audience. Using longitudinal data on America's Next Top Model, a serial brand, and conceptualizing brands as assemblages of heterogeneous components, this article examines how fans can contribute to the destabilization of a brand's identity…
Navigating person-branding in the fashion blogosphere
Fashion blogs have received much attention since their emergence in 2002. Yet, little is known about how fashion bloggers succeed or fail in building their brand in the fashion industry. This article examines how fashion bloggers navigate person-brand building by focusing on how fashion bloggers accumulate – or fail to accumulate – status and audience, on the basis of a new form of capital and construct: person-brand capital. Based on an 18-month…
High heels
Regarded by some as women's power tool and by others as instruments of torture, high heels constitute one of the most polarizing marketplace icons today. Why did the noblemen's footwear of choice become one of the most celebrated icons of femininity, and how? This article attempts to shed light on these questions by focusing on the actors and practices that have influenced the development of cultural meanings we come to associate with high heels
Consumer Contextual Learning
Mediating social phygital experiences in the context of esports tournaments
Purpose This study explores consumer experiences shaped by digital technologies, focusing on the evolving concept of “phygital” or hybrid experiences arising from the integration of virtual and physical elements. It specifically investigates the challenges of reconciling performers’ virtual immersion with the physical experiences of crowds at esports tournaments. Design/methodology/approach Using a triadic lens involving producers, performers and…
Sociology (8 works) · Art (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Aesthetics (6 works) · Business (5 works) · Political science (4 works) · Visual arts (4 works) · Advertising (3 works) · Computer Science (3 works) · Cultural Industries and Urban Development (3 works)