Avi Shankar
Biographic Data
| ID | 3684512 |
|---|---|
| NAME | Avi Shankar |
| GIVEN NAMES | Avi |
| FAMILY NAME | Shankar |
| SIGNATURE | SHANKAR A |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 193 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 6 |
Becoming Nature
Nature affords transformations to consumers' social, embodied, and temporal experiences. Yet, consumer research has yet to consider how wild species contribute to and are affected by experiential consumption in nature. With data from an ethnography of fly fishing, we theorize human-fish interactions as encounters in interspecies contact zones. Our findings explain how these encounters are established, engendering processes of interspecies becomin…
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Fresh perspectives on interpretive consumer research
Intellectually, we are all Sidney Levy’s next of kin, and he has left us rich. (John Schouten on CCT Facebook page - March 27th, 2018)In his introductory speech to the 2015 CCT conference, the late
Purifying Practices
Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural resources through which nature is harnessed and interpreted. Through an ethnography of surfing culture, this article theorizes consumers' experiences of nature as emerging from assemblages of heterogeneous resources. A th…
Consumer Tribes
The ‘new dominant logic of marketing’ switches the view of firms as the principal economic producers and value creators to one in which customers are actively engaged in the value creation and marketing process (Normann and Ramirez, 1993; Vargo and Lusch, 2004; Wikström, 1996). This chapter examines how subcultures play an important role in enabling consumers to act proactively and productively in the market as entrepreneurs. Subcultures have oft…
Club culture, neotribalism and ritualised behaviour
The Marketplace Management of Illicit Pleasure
Through pleasure, a foundational concept in consumer behavior, we offer an analysis of the history, development, and experience of clubbing, the postcursor of rave and the contextual focus of this article. On the basis of a 5-year study primarily involving participant observation and interviewing, we present an analysis of how the clubbing experience is cocreated by promoters, DJs, and clubbers themselves. We develop and demonstrate a biosocial c…
The production and consumption of music
Music is the water of life, whiskey of passion, it uplifts us, releases us, marks our joy and sadness, it is to live for and to die for, it caries the spirit of truth and freedom, it demands to be
Working Weeks, Rave Weekends
Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and ide…
The Marketplace Management of Illicit Pleasure
Through pleasure, a foundational concept in consumer behavior, we offer an analysis of the history, development, and experience of clubbing, the postcursor of rave and the contextual focus of this article. On the basis of a 5-year study primarily involving participant observation and interviewing, we present an analysis of how the clubbing experience is cocreated by promoters, DJs, and clubbers themselves. We develop and demonstrate a biosocial c…
Purifying Practices
Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural resources through which nature is harnessed and interpreted. Through an ethnography of surfing culture, this article theorizes consumers' experiences of nature as emerging from assemblages of heterogeneous resources. A th…
Working Weeks, Rave Weekends
Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and ide…
Club culture, neotribalism and ritualised behaviour
The production and consumption of music
Music is the water of life, whiskey of passion, it uplifts us, releases us, marks our joy and sadness, it is to live for and to die for, it caries the spirit of truth and freedom, it demands to be
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Becoming Nature
Nature affords transformations to consumers' social, embodied, and temporal experiences. Yet, consumer research has yet to consider how wild species contribute to and are affected by experiential consumption in nature. With data from an ethnography of fly fishing, we theorize human-fish interactions as encounters in interspecies contact zones. Our findings explain how these encounters are established, engendering processes of interspecies becomin…
Working Weeks, Rave Weekends
Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and ide…
The production and consumption of music
Music is the water of life, whiskey of passion, it uplifts us, releases us, marks our joy and sadness, it is to live for and to die for, it caries the spirit of truth and freedom, it demands to be
The Marketplace Management of Illicit Pleasure
Through pleasure, a foundational concept in consumer behavior, we offer an analysis of the history, development, and experience of clubbing, the postcursor of rave and the contextual focus of this article. On the basis of a 5-year study primarily involving participant observation and interviewing, we present an analysis of how the clubbing experience is cocreated by promoters, DJs, and clubbers themselves. We develop and demonstrate a biosocial c…
Club culture, neotribalism and ritualised behaviour
Consumer Tribes
The ‘new dominant logic of marketing’ switches the view of firms as the principal economic producers and value creators to one in which customers are actively engaged in the value creation and marketing process (Normann and Ramirez, 1993; Vargo and Lusch, 2004; Wikström, 1996). This chapter examines how subcultures play an important role in enabling consumers to act proactively and productively in the market as entrepreneurs. Subcultures have oft…
Purifying Practices
Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural resources through which nature is harnessed and interpreted. Through an ethnography of surfing culture, this article theorizes consumers' experiences of nature as emerging from assemblages of heterogeneous resources. A th…
Fresh perspectives on interpretive consumer research
Intellectually, we are all Sidney Levy’s next of kin, and he has left us rich. (John Schouten on CCT Facebook page - March 27th, 2018)In his introductory speech to the 2015 CCT conference, the late
How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand's displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace a…
Becoming Nature
Nature affords transformations to consumers' social, embodied, and temporal experiences. Yet, consumer research has yet to consider how wild species contribute to and are affected by experiential consumption in nature. With data from an ethnography of fly fishing, we theorize human-fish interactions as encounters in interspecies contact zones. Our findings explain how these encounters are established, engendering processes of interspecies becomin…
Business (6 works) · Sociology (6 works) · Aesthetics (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Fashion and Cultural Textiles (4 works) · Advertising (3 works) · Art (3 works) · Geography (3 works) · Anthropology (2 works) · Biology (2 works)